POSITION OVERVIEW
- Responsible for coordinating the organization’s overall communications strategy, the Marketing Specialist must.
- Use a variety of innovative techniques and strategies to successfully market Terrepower’s products and services to a variety of B2B markets utilizing traditional and digital platforms and mediums. This requires research and analysis of the market and prospective clients, as well as working with senior leadership to develop and implement communications strategies.
- A dream job for someone that does not want to be limited in a typical digital marketing position. The sky-is-the limit on what this position can create and conceptualize.
- This position is hands-on and will serve as creative designer for digital projects, participating in execution from design to deployment. You must be able to effectively communicate design ideas within a collaborative work environment and help to promote / design online brands.
JOB DUTIES
- Develop and design compelling creative assets and tactics for: emails, websites, video, landing pages,digital advertising, social media, and proposals for special projects
- Ability to innovate and imagine digital assets from concept to completion, with knowledge of digital trends in the industry.
- Develops and executes marketing promotion plans for new product launches, including sales tools.
- Manages brand positioning and brand architecture within guidelines. Consistent look & feel, tone of voice, graphic design, logos.
- Develops direct Marketing products like mailings, newsletters, and brochures.
- Organizes sales promotion events, trade shows, customer gifts, point of sales materials and training programs in coordination with outside vendors
- Oversees the new and ongoing development of digital Marketing assets such as company websites, online tools, social media, YouTube channel, etc.
- Manages day to day activity with PR, press and marketing communications vendors and partners.
- Ensure the integration of the business unit marketing function within that of the greater group, and ensure that the business unit optimizes its use of shared and support services.
- Edit materials according to specific market or customer requirements and manage for accuracy.
- Develop and deliver insightful presentations and strategies to the business unit and management team where appropriate.
- Manage and grow PR list and relationships.
- Manages the departmental budget and pro.
Minimum qualifications
- Bachelor’s degree in Marketing, Communications, or another related field
- 5+ years of B2B Marketing Communications work experience
- A wide degree of creativity and latitude
- Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts verbally.
- Must have strong communicating skills and be able to present presentations.
Preferred Qualifications
- Outstanding presentation and negotiation skills
- Strong communication skills, ability to influence, demonstrate sound business judgement.
- Self-motivated, competitive team-player with a huge desire to WIN.
- Demonstrated high initiative and ability to create successful business plans in a complex partnership environment.
BBB Industries, LLC
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