General Position Description:
The Brand Manager assists in the development and execution of brand strategies consistent with all aspects of the business, including new product development, business fundamentals, marketing planning and tactical execution of plans.
Key Responsibilities
Brand Management
- Marketing Plan Development and Execution
- Assists in the creation of marketing plans based on understanding of consumer, customer, channel and market trends.
- Develop clear understanding of brand identity standards (standard colors, logo, etc.), coordinate projects to lead execution of marketing campaign across social, digital, sampling, ratings & reviews, website management.
- Collaborate with sales to create selling stories and item sheets for launches, pricing strategies, shopper marketing integration, and sku optimization initiatives.
- Coordinate sampling programs and ratings & reviews.
- Assists in the creation of presentations and will present at internal & external line reviews.
- Attends pre-production meetings and photo shoots as appropriate.
New Product Development
- Work cross functionally to manage launches of new products across range of segments and brands.
- Shares thorough understanding of competitive set for category, brand and segment around the world with product development team.
- Works with team to resolve cost, margin contribution, retailer margin and schedule issues.
Analysis and Action
- Evaluates results of marketing programs to support development and on-going refinement of marketing plans.
- Analyses IRI and panel data for market trends, partner with sales for a monthly management topline.
- Manages product life cycle to maximize ROI, including the review of item performance and sku rationalization.
Knowledge, Skills, Abilities
- Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies.
- Organizational skills including the ability to prioritize workload to meet deadlines.
- Excellent verbal and written communication skills necessary to persuade and influence decision making of individuals, groups, or work teams, and to explain difficult issues.
- Able to work in a fast-paced environment and through ambiguity.
- Promote collaboration by valuing others and building trust‐based relationships.
- Remove barriers by focusing on priorities, making timely decisions, and maximizing empowerment.
- Experience using key decision tools (Nielson, Panel Data, etc) for analysis and market tracking.·
- Passionately deliver winning results individually and through others.
- Approach situations and processes with curiosity and open‐mindedness while applying new learning.
Qualifications
- BA/BS required in Marketing or related field
- Minimum 3 years of work experience in brand marketing.
- Background in Consumer Goods (CPG) required, food experience strongly preferred.
- Ability to travel 15% of the time
Work Location/Schedule
- Chicago based, hybrid work schedule
- Travel up to 25% locally within assigned territory or region.
Disclaimer: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated or required to meet the ongoing needs of the organization.
Lantana Foods
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