Summary
The Maria Tash brand is based in New York with worldwide headquarters and its flagship store that opened in 2004. It was not until 2016 that the Tash expanded internationally with the opening of a shop at Liberty of London. Following this, the brand has continued to open piercing and jewelry destinations in Dublin (Brown Thomas), Liberty (London), Harrods of London and most recently the world’s very first piercing destination in the Middle East at the Dubai Mall, Mall of Emirates and Kuwait. With a cult following of celebrities including Rihanna, Zoe Kravitz, Julianne Moore, Jennifer Lawrence and Charlize Theron to name just a few, the brand is the leading destination for influencers, industry insiders and tastemakers around the world.
Reports to: Senior Vice President of Marketing and PR
Location: New York City – In Office
How You’ll Impact
The Marketing Manager will be a passionate champion of the customer by creating new audiences and building loyalty with existing ones through offsite programming, gifting, and VIP initiatives. Reporting into the SVP of Marketing and PR, you will be responsible identifying retail opportunities globally and deliver go-to-market strategies for new store openings and new product launches.
What You’ll Do
- Assist in developing, refining and executing seasonal marketing strategies with internal teams, across stores, concession partners, and our website.
- Manage content calendar and lead content brainstorms to support new launches, drive everyday sales, and enhance existing messaging.
- Prepare creative briefs and work collaboratively with the creative team and copywriter to coordinate asset development.
- Oversee the email process from concept to execution with a keen focus on customer engagement and revenue.
- Deliver weekly and monthly reports to track KPIs and ensure continuous evolution and improvement.
- Own annual concession budget and liaise with concession partners to optimize contractual spend; identify trends in different regions and locations and ensure marketing plans resonate appropriately.
- Manage all OOH opportunities domestically and globally.
- Work on building the roadmap for more robust CRM and clienteling opportunities.
Who You Are
- 2-4 years of marketing experience within a retail organization, luxury retail and/or jewelry is a plus
- BA/BS in related field or comparable experience
- Proven success in developing marketing plans, executing, measuring, and delivering on targets for brick and mortar and ecommerce businesses.
- Deep understanding of email marketing and ability to schedule, monitor, and analyze email performance against metrics.
- Analytical and aware on new industry trends, best practices, and emerging technologies
- Ability to prioritize and manage several projects at once.
Benefits
- Medical, Dental, Vision
- 401k match
- FSA, Life Insurance, Long & Short-Term Disability
- A generous employee discount on all jewelry
- Commuter Benefits
- Hybrid Work Model
MARIA TASH
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