LA Market Retail Marketing Manager
The Marketing Manager will support the greater Retail, Brand, Product, and Finance teams in marketing all brands and new products, for the client. This person will serve as a liaison between departments to be the primary contact to execute all in-market strategies and initiatives and oversee all brand-enhancing efforts to drive brand awareness, new customer acquisition, and brand loyalty.
RESPONSIBILITIES:
- Consult with Marketing / Retail Teams to develop marketing launch strategies and oversee all deliverables
- Bring to market on brand exciting local engagement activities and events to build brand awareness – including vendor days
- Coordinate and order assets for all new product launches and facilitate the involvement of the Brand Team as needed to execute and deliver in-market brand assets and brand collateral, etc
- Partner with Marketing and Brand to develop branded swag and giveaway collections for consumers
- Be the embodiment of the Brand in each state developing deep relationships with the Chamber of Commerce and local businesses for potential co-marketing opportunities
- Identify social media influencers in each market to create brand awareness- organize pop-up events and in-market vendor days
- Plan and oversee all New Store Opening Events –
- Leverage Weedmaps, Leafly, etc for in market Marketing and Brand Awareness
- Oversee in-state digital ads and billboard activations to grow the customer base
- Build relationships throughout cross-functional teams.
Minimum Qualifications
- Bachelor’s Degree in Marketing, Business preferred
- Marketing experience in CPG, or a specialty retailer, both B to B and B to C experience ideal
- Experience handling multiple concurrent projects with tight deadlines
- Great eye and taste level for the brand, pulse on consumer trends
- Strong attention to detail and the capacity to handle bold timelines. Ability to support multiple projects concurrently and prioritize projects along with ongoing ad-hoc requests and/or initiatives.
- Successful in navigating change, solving problems, and consulting with cross-functional business partners.
- Understanding of cannabis Direct to Consumer business
- Knowledge of the Cannabis industry and understanding of the current competitive landscape (12-24 months experience)
- A consistent record of successfully delivering projects on time and within scope.
- Great Teammate (“Can-do” Attitude).
- Experience with budget management.
- Excellent written and communication skills.
Minimum Expertise
- Marketing and Brand experience – 5 years
- Experience in creating a high-end brand and customer lifestyle experiences
- Great taste
- Cannabis industry experience (at least 1 year)
- Demonstrated track record of marketing success
- Digital experience and expansive PR relationships
- Deep knowledge of social, digital, web
- Passion for Cannabis
KDS Strategic Search Group
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