Bio Creative Labs is seeking a highly motivated and experienced Brand Manager who will also serve as a Brand Strategist to join our growing team. The successful candidate will have a strong background in brand strategy, marketing, and project management. This role will be instrumental in driving the growth and success of our brands, Petal Fresh and Be Care Love, by developing and executing strategic brand initiatives, as well as managing marketing campaigns and product launches.
Responsibilities:
- Develop and implement comprehensive brand strategies for Petal Fresh and Be Care Love that align with Bio Creative Labs’ business objectives and target audience needs.
- Manage the execution of marketing campaigns and product launches that support the brand strategies, ensuring effective messaging, targeting, and budget allocation.
- Collaborate with cross-functional teams, including product development, design, and sales, to ensure cohesive brand representation across all touchpoints.
- Conduct market research and competitor analysis to identify trends, opportunities, and threats that inform the brand strategies.
- Monitor, analyze, and report on brand performance using various metrics and KPIs, adjusting strategies as needed to achieve targets.
- Oversee the development of creative assets, such as packaging, promotional materials, and digital content, ensuring brand consistency and alignment with strategic objectives.
- Develop and maintain relationships with external partners, such as vendors, agencies, and influencers, to support brand growth.
- Stay current with industry trends, best practices, and emerging marketing technologies to ensure the continuous growth and success of Petal Fresh and Be Care Love.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in brand management or brand strategy, preferably in a similar industry or market.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong analytical skills and ability to make data-driven decisions.
- Excellent written and verbal communication skills.
- Experience working in a small team environment, with the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
- Familiarity with marketing tools and platforms, such as social media, email marketing, and analytics software.
- Passion for the beauty and personal care industry.
- To apply, please submit your resume, cover letter, and portfolio We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Bio Creative Labs™
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