Overview
Role:Â Sr Manager, Social Media Engagement and Analytics
Working with and reporting to the Sr. Director of Social Media and Influencer Strategy, this role governs the organic social media engagement and analytics efforts across SBH and BSG. The candidate has a strong understanding of and is embedded in driving social media community engagement, and has proven functional experience on social media analytics and listening.
The candidate will be leading a team of community managers, while also establishing the analytic framework that will enable data driven measurement and optimization of all social media activities.
The ideal candidate will use their track record of being able to work and thrive in a fast-paced, results oriented environment, to bring social media expertise to Sally Beauty Holdings.
MAJOR RESPONSIBILITIES
SOCIAL MEDIA ANALYTICS – 40% Â
- Establish the over-all analytic framework for social media measurement across all channels and campaigns
- Responsible for gathering, structuring and analyzing social media data and signals from owned social platforms, listening tools (e.g Sprinklr), social media policy changes (e,g algorithmic updates), and external developments (new community management opportunities within Platforms) to derive compelling, real-time insights that drives the optimization of social media campaigns, and informs the achievement of goals (e.g. Â audience growth, engagement, viewership, campaign/content effectiveness, share of voice) etc
- Conduct in-depth evaluation and analysis of current and previous marketing programs to derive actionable insights, give context, and recommendations for future initiatives
- Establish standard reporting methodology and cadence for the campaign lifecycle as well as present and communicate performance results to various stakeholders
- Maintain extensive always on knowledge of all social marketing and community platforms  including, but not limited to, Instagram, Facebook, Pinterest, Twitter, SNAP, TikTok, Youtube, Redditt, Discord , etc. Utilizes knowledge of emerging social media trends and platforms to improve analytical capabilities
SOCIAL MEDIA LISTENING – 30%
- Owner and main point of contact for social media listening internally and with external suppliers (e.g. Sprinklr). Evaluate and work alongside social analytics vendors and tools to ensure the team can leverage cutting-edge data and reporting capabilities
- Establish social listening tracking dashboards to monitor brand sentiment, share of voice, conversations, and topic trends; utilizing data to boost engagement, inform content planning, and pro-actively address potential conflicts that may affect brand reputation
- Collaborate and work closely with Paid social media, enterprise Data &Analytics, Marketing, SEO and third-party vendors (e.g Sprinklr) by providing audience and community insights that will help support omni-channel initiatives, including but not limited to: communications strategy, go-to-market planning, content planning
COMMUNITY ENGAGEMENT – 30%
- Owns the development, along with the Sr Director, and execution of social media engagement and care strategies across owned and paid social media networks for all SBH brands
- Social Response Protocol Management and Ownership
- Industry best practices and evolution, new channel adoption
- Optimizing workflows and case management between marketing and care teams to create seamless user experience
- Inbound and Outbound engagement development to acquire new audience and reach
- Real-Time event activation and moderation
- Partners closely with Customer Service team to optimize and develop best-in-class social engagement and care program
- Leads team of social engagement specialists and contractors, and continuously educates and develops talent
- Sets community management SLA and case load targets based on engagement targets and industry best practicesÂ
EDUCATION AND EXPERIENCE REQUIRED
Mandatory Experience
- Bachelor’s Degree required in Marketing, Computer Science, Business or related field, MBA and any editorial experience preferred.
- Minimum 5+ years of direct, hands-on experience in social media and community management across all major social media platforms (e.g. Meta, Youtube, Snap, Tiktok, etc. ) and community management forums (e.g FB Messenger, Redditt, Discord, etc.)
- Minimum 3+ years functional experience in analytics and social listening
- Demonstrated knowledge and experience with social media measurement and listening platforms i.e., NetBase, Sprinklr, Brandwatch
- Previous experience in setting up measurement dashboards and frameworks
- Experience in Excel, Google Drive, Tableau; and comfortable working with large data sets
- Ability to translate complex analytical findings into actionable recommendations and insights
- Comprehensive understanding of the relationship between e-commerce product data feeds and media campaigns, and its downstream impact to business performance.
- Managed e-commerce product data feeds in platforms like Google/Bing Merchant Center, ChannelAdvisor, Feedonomics, or Productsup
- Leveraged tag management systems such as Adobe Launch, Tealium, Ensighten, and Google Tag manager
- Worked on and built audiences in platforms like Salesforce Marketing Cloud and/or Advertising Studio, Liveramp, and other DMPs.
- Ability to influence cross-functional teams in positive, collaborative working relationships.
- Ability to manage a high volume of projects simultaneously without sacrificing productivity or quality, with impeccable organization skills and attention to detail
- Excellent communication skills, including interpersonal, written and verbal
Preferred additional experience
- CRM, Brand management/marketing, Merchandising, Analytics, and DTC Â
Sally Beauty
Related jobs:
Job Description
A student film production is seeking passionate and collaborative crew members for an upcoming project filming in the Los Angeles area. This narrative-driven film follows a workaholic woman who becomes invisible during her daily commute, leading her to reflect on her life and identity. The production is looking for dedicated volunteers and creatives eager to gain experience and contribute to a meaningful cinematic project.
Job Responsibilities
- Collaborate with the production team in your assigned crew role
- Assist in executing various aspects of film production (pre-production, on-set, or post-production)
- Support a smooth and efficient filming process
- Contribute creatively while following direction from department leads
- Maintain professionalism and teamwork throughout production
Requirements
- Interest or experience in film production or related roles
- Ability to work collaboratively in a team environment
- Passion for storytelling and independent/student filmmaking
- Availability for scheduled shoot days
- Willingness to contribute in a volunteer capacity
Positions Available
- Producer / Production Manager
- 1st AD / Co-Producer
- Production Coordinator
- Casting Director
- Art Director / Prop Master
- Cinematographer
- Costume Designer
- Key Grip / Gaffer
- Boom Operator
- Production Assistants
- Additional crew roles, including post-production, may be considered
Compensation
- Unpaid (volunteer)
- Film credit
- Meals provided
Job Description
The independent feature film Killing The Light is now hiring local Dallas-based crew members for a 20-day shoot. This moderate low-budget production offers a collaborative environment for professionals looking to gain hands-on experience and grow their skills while working on a compelling project. The production is seeking dedicated non-union Texas locals to join various departments.
Job Responsibilities
- Support production operations based on assigned crew role
- Collaborate with department heads and team members throughout production
- Maintain professionalism and efficiency on set
- Assist with setup, execution, and wrap of production tasks
- Follow production schedules and directions from leadership
Requirements
- Must be a Texas resident and local to the Dallas area
- Must have reliable transportation to self-report to set
- Non-union applicants only
- Prior production experience preferred (varies by role)
- Strong communication, organization, and teamwork skills
- Ability to work a Monday–Friday schedule (with possible Saturday)
Roles
Line Producer
- Experienced Dallas-based line producer with strong budgeting and logistics skills
Production Manager / Coordinator
- Experience in production management or coordination; familiarity with payroll and scheduling
Production Assistants / Drivers
- Valid driver’s license required
- Ability to drive trucks (up to 16’) and assist on set
- Must be able to lift up to 40 lbs
Production Designer
- Experienced in overseeing art department, including set design, props, and dressing
Costume Designer
- Skilled in wardrobe management, rentals, and continuity
Casting Associate (Training Position)
- Organized individual interested in learning the casting process
- Includes scheduling, communication, and assisting with auditions
Volunteer Background Actors
- Open to individuals seeking on-set experience (meals and credit provided)
Compensation
- Crew rates: $225–$300 per 12-hour day
- Meals and production credit included
- Casting Associate: $1,000 flat stipend
- Volunteer background actors: meals and credit only
Job Description
Wynn Publications is seeking a skilled and energetic production team for an upcoming game show pilot filming in Raleigh, North Carolina. This high-energy, fast-paced project is looking for experienced crew members across multiple departments to help bring an interactive and engaging show to life. This is a great opportunity for film and TV professionals looking to work on an exciting new production.
Job Responsibilities
- Collaborate with the production team to execute a game show pilot
- Operate equipment and fulfill duties specific to your assigned role
- Maintain professionalism in a fast-paced production environment
- Follow direction from producers, directors, and department heads
- Ensure smooth setup, execution, and breakdown of production elements
Requirements
- Prior experience in film, television, or live production preferred
- Strong teamwork and communication skills
- Ability to work in a high-energy, fast-paced environment
- Must submit portfolio or past work
- Must provide availability and specify desired role
- Must be able to work in Raleigh, North Carolina
Roles
- Camera Operators
- Sound Technicians
- Lighting Crew
- Production Assistants
- Set Designers
- Directors / Assistant Directors
Compensation
- Paid opportunity (based on role and experience)
Job Description
An event production team is seeking a polished and professional Box Seat Concierge to assist at a classical concert in Brooklyn. This guest-facing role involves providing premium service to attendees, including champagne service and coat check assistance, ensuring a high-end experience for guests.
Job Responsibilities
- Provide concierge-level service to guests in box seating areas
- Assist with champagne service and coat check operations
- Maintain a professional, welcoming, and attentive demeanor
- Ensure a smooth and enjoyable experience for event attendees
- Follow event guidelines and coordinate with the event team
Requirements
- Strong customer service and communication skills
- Professional appearance; must wear black-on-black attire
- Polished, friendly, and attentive personality
- Ability to work in a fast-paced, guest-facing environment
- Reliable and punctual for scheduled event shifts
Compensation
- $30 per hour
- Minimum 3-hour shift
- 1099 contractor position with direct deposit
Job Description
A USC student production is seeking dedicated crew members for an upcoming short film shooting on a professional sound stage. This collaborative project offers an opportunity to gain hands-on experience, work alongside fellow filmmakers, and contribute to a creative production environment.
Job Responsibilities
- Assist in various on-set production roles depending on position
- Collaborate with the director and production team to ensure smooth operations
- Support lighting, camera, art direction, and set preparation
- Maintain organization of equipment, props, and set elements
- Contribute to a positive, efficient, and professional set environment
Requirements
- Interest or experience in film production or related fields
- Ability to work collaboratively in a team setting
- Strong communication and problem-solving skills
- Willingness to take direction and adapt on set
- Passion for filmmaking and storytelling
Roles Available
- Grips
- Gaffers
- Assistant Camera (ACs)
- Art Director
- Set Dresser
- Prop Master
- Production Assistants (PAs)
Compensation
- Unpaid
- Meals provided
- Copy and credit included
- Opportunity to network with USC School of Cinematic Arts filmmakers
Casting Wrangler for Film Production
Job Description
A Los Angeles production is seeking a casting wrangler to assist with talent coordination. This role is ideal for individuals with strong communication skills and experience managing talent on set.
Job Responsibilities
- Coordinate and manage talent on set
- Assist with casting logistics
- Communicate with production and talent
- Ensure smooth talent flow during filming
Requirements
- Strong organizational and communication skills
- Experience working with talent preferred
- Ability to multitask in a fast-paced environment
- Based in Los Angeles
Compensation
- $200–$300 per day (approx. 4 hours)
- Valuable on-set coordination experience
Runner for Film Production Crew
Job Description
A Los Angeles production is seeking runners to assist with various on-set needs. This role is ideal for individuals looking to gain hands-on experience in the entertainment industry.
Job Responsibilities
- Run errands across set
- Assist different departments
- Support setup and breakdown
- Maintain efficiency on set
Requirements
- Reliable and punctual
- Strong communication skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Great entry-level opportunity
Production Assistant for Film Crew
Job Description
A Los Angeles production is hiring production assistants to support daily operations on set. This is a great entry-level opportunity for those looking to start a career in film.
Job Responsibilities
- Assist with general production tasks
- Support crew across departments
- Maintain organization on set
- Run errands as needed
Requirements
- Strong work ethic and reliability
- Ability to follow instructions
- Interest in film production
- Must be local to Los Angeles
Compensation
- $100–$200 per day (3 hours)
- Entry-level production opportunity
Props Specialist for Film Production
Job Description
A Los Angeles production is hiring a props specialist to support the art department. This role involves sourcing and managing props for various scenes.
Job Responsibilities
- Source and organize props
- Maintain prop inventory
- Collaborate with art department
- Ensure props match creative vision
Requirements
- Experience with props or set work
- Strong organization skills
- Ability to multitask
- Must be local to Los Angeles
Compensation
- $500–$800 per day
- On-set production experience
Set Designer for Film Production
Job Description
A production team in Los Angeles is seeking a creative set designer to build and style environments for an upcoming shoot. This role is ideal for those with strong visual design skills.
Job Responsibilities
- Design and execute set concepts
- Collaborate with art and creative teams
- Prepare and adjust sets as needed
- Ensure visual consistency
Requirements
- Experience in set design or art direction
- Creative and detail-oriented
- Ability to meet deadlines
- Must be local to Los Angeles
Compensation
- $500–$1,500 per day
- Opportunity to showcase creative work
Gaffer for Film Production
Job Description
A Los Angeles production is looking for a gaffer to support lighting needs on set. This role is ideal for professionals experienced in film lighting setups.
Job Responsibilities
- Set up and manage lighting equipment
- Work with the director of photography
- Maintain lighting consistency
- Follow safety protocols
Requirements
- Experience as a gaffer
- Strong knowledge of lighting systems
- Reliable and team-oriented
- Must be local to Los Angeles
Compensation
- $500–$1,000 per day
- Professional production experience
Assistant Wardrobe Stylist and Props Assistant
Job Description
A Los Angeles production is hiring an assistant wardrobe stylist and props assistant to support the creative team. This role is perfect for individuals with a passion for styling and set preparation.
Job Responsibilities
- Assist with wardrobe styling and prop organization
- Support wardrobe and art departments on set
- Maintain organization of costumes and props
- Follow direction from department leads
Requirements
- Experience in wardrobe or props preferred
- Strong attention to detail
- Ability to work efficiently on set
- Must be local to Los Angeles
Compensation
- $300 per day (3 hours)
- Hands-on production experience