Creative Director

OVERVIEW:

Ten Thousand is looking for an innovative Creative Director to join our Brand Marketing team. The ideal candidate is a proven creative leader, technical designer and gifted communicator. Reporting into our SVP of Brand, you’ll be responsible for bringing a strategic lens to creative output, evolving the brand look/feel, producing engaging content and leading the creative department with vision and structure. We’re looking for someone who brings an elevated aesthetic and nuanced understanding of the training/fitness industry. You are fluent in designing everything from TikTok ads to brick-and-mortar fixture displays. With this role, you’ll be joining a fast growing company at an early stage and will have the opportunity to make a major impact on the business. 

ROLES & RESPONSIBILITIES:

• Build the Ten Thousand brand into a household name with deep relevance and authenticity.
• Manage a team across graphic/site design, copywriting, content production and editing. Help prioritize their work and lead the team from ideation to delivery. 
• Act as the internal creative agency to develop and execute on-brand and differentiated campaigns across email, site design, paid advertising, social content, product graphics, packaging, with event and retail signage support. Output should support target CPAs, CTR, and CVR.   
• Lead frontend UX/UI strategy and design on site. Develop best-in-class brand experience while pushing CVR and AOV. 
• Build strategy and vision around organic and paid content that is optimized for high engagement and CTR respectively while remaining on-brand.   
• Ideate, establish, and reinforce consistent brand narrative and design systems across all platforms via creation of Brand Book and Style Guide. 
• Establish clear communication structure across your internal Creative team, as well as Marketing, Partnership, Product Merch and Executive teams, and clearly articulate workflow needs with the proper advanced timing to anticipate needs.
• Identify gaps in our capabilities — when we need to build and when we need to source specialists.
• Oversee the Creative and Production budget.
• Lead, develop and inspire the Creative department with best practices and an ownership mentality. 
• Recruit new creative talent when needed and nurture growth and development of the current team.

QUALIFICATIONS:

• 7+ years of agency or internal creative team experience.
• Proven track record as a Creative Director or similar role and responsibilities.
• 2+ years of management experience of designers, copywriters, producers and editors. 
• Hands-on experience in creative process, marketing, graphic design, site design and brand development.
• Strong conceptual and aesthetic skills (color, illustration, typography, logo design, layout); retouching; knowledge of print, OOH, and social media/digital delivery.
• Possess deep knowledge in Adobe Creative Suite – master of Photoshop, Illustrator, InDesign, AfterEffects, etc.
• Experience with Figma, Sketch, and C4D is a bonus.
• Advanced listening, verbal and written communication skills, including experience in creating, writing, researching, and managing content in multiple formats.
• Strong knowledge of and connection to athletic, lifestyle, and culturally relevant individuals and brands.
• Outside-of-the-box thinker who takes initiative and thrives in a highly collaborative team environment.
• Highly organized with good project management skills. Able to juggle competing priorities.
• Ability to build productive relationships at all levels throughout an organization, and cross functionally.
• Independent, entrepreneurial, passionate self-starter with a focus on delivery of excellence, a GSD attitude and a sense of urgency.
• Exceptional communication and interpersonal skills.
• Humility and eagerness to learn and grow.
• Salary range is dependent of years of experience and skills and ranges between $120,000-$175,000
• This position is based in FiDi in NYC and must be open to being in office 4 days a week minimum. 

BENEFITS:

• Competitive salary 
• Stock options
• Benefits (medical, dental, vision)
• Unlimited PTO
• Complimentary gear
• Free office consumables 
• $50 month+tax/fees Life Time Fitness Membership (orig. $250 value)

ABOUT TEN THOUSAND

Starting with the world’s best training shorts, Ten Thousand is building the go-to men’s performance apparel brand for the functional fitness movement. Each Ten Thousand product features premium performance fabrics, an elevated aesthetic, and thoughtful fit and feature options.

Since launching, Ten Thousand has been featured in GQ, Esquire, Gear Patrol, Men’s Health, and other leading lifestyle and fitness outlets, and we’ve developed partnerships with other industry-leading brands including Equinox and SoulCycle.

With funding from leading consumer VCs and e-commerce leaders, we’re well on our way to becoming the go-to training brand for men. Learn more on Instagram or at www.tenthousand.cc

Ten Thousand, Inc.