Responsibilities:
- Manage media relations efforts and relationships for Kings Dominon by writing critical communication materials and press releases, maintaining media contacts, responding to media inquiries, planning media-centric events, serve as park spokesperson and pitch media as needed. Serve as advisor and sounding board to park leadership on communication needs and issues.
- Supervise and manage Marketing Communications team, including Manager of Digital Communications and seasonal interns to ensure all publicity and digital content and goals are attained. Supervisory duties include instructing; assigning, reviewing and planning work of others; maintaining standards; coordinating activities; allocating personnel; selecting new employees; acting on employee problems.
- Develop annual communication strategies and tactical efforts as part of the overall Marketing plan and support annual integrated communications plan execution, with park leadership, operational and Corporate Marketing teams.
- Lead content/editorial strategies to drive highly engaging content for earned and owned channels to support annual park businesss initiatives. Write and prepare captivating content for use in presss materials, blogs, websites, social content and public speeches.
- Collaborates with external advertising and PR agency and Corporate Marketing leadership in support of earned media, social and influencer campaigns manage relationships with influencers and content creators across social medica platforms (Facebook, Twitter, Instagram, YouTube).
- Create and execute persuasive presentations to both external organizations and internal management teams.
- Manage and execute departmental budgets for Public Relations and Digital Communications.
- Other duties may be assigned.
Qualifications:
- Bachelor’s degree required.
- 8-10 years’ work-related experience required.
- Travel Required: 5-10%
- Excellent verbal and written skills, excellent math skills.
- Sales, and negotiation skills. Ticketing or entertainment venue knowledge preferred.
- High understanding and frequent usage of the AP writing style in all forms of communication. Working knowledge of MS Office (Excel, PowerPoint, Word).
- Knowledge and usage of Adobe Suite (primarily Photoshop, Premiere Pro and After Effects).
- Knowledge on social media and public relations software such as Google Analytics, Sprout Social, TVeyes and Meltwater.
- Ability to pass a background check, if 18 years of age or older, which may include, but is not limited to, credit, criminal, DMV, previous employment, education and personal references, per Company policy, unless prohibited by federal, state, or provincial law.
- Ability to work nights, weekends, and holiday periods to meet business needs.
- Must possess a valid Driver’s License
Kings Dominion
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