Kings Dominion

Responsibilities:

• Manage media relations efforts and relationships for Kings Dominon by writing critical communication materials and press releases, maintaining media contacts, responding to media inquiries, planning media-centric events, serve as park spokesperson and pitch media as needed. Serve as advisor and sounding board to park leadership on communication needs and issues.
• Supervise and manage Marketing Communications team, including Manager of Digital Communications and seasonal interns to ensure all publicity and digital content and goals are attained. Supervisory duties include instructing; assigning, reviewing and planning work of others; maintaining standards; coordinating activities; allocating personnel; selecting new employees; acting on employee problems.
• Develop annual communication strategies and tactical efforts as part of the overall Marketing plan and support annual integrated communications plan execution, with park leadership, operational and Corporate Marketing teams.
• Lead content/editorial strategies to drive highly engaging content for earned and owned channels to support annual park businesss initiatives. Write and prepare captivating content for use in presss materials, blogs, websites, social content and public speeches.
• Collaborates with external advertising and PR agency and Corporate Marketing leadership in support of earned media, social and influencer campaigns manage relationships with influencers and content creators across social medica platforms (Facebook, Twitter, Instagram, YouTube).
• Create and execute persuasive presentations to both external organizations and internal management teams.
• Manage and execute departmental budgets for Public Relations and Digital Communications.
• Other duties may be assigned.

Qualifications:

• Bachelor’s degree required.
• 8-10 years’ work-related experience required.
• Travel Required: 5-10%
• Excellent verbal and written skills, excellent math skills.
• Sales, and negotiation skills. Ticketing or entertainment venue knowledge preferred.
• High understanding and frequent usage of the AP writing style in all forms of communication. Working knowledge of MS Office (Excel, PowerPoint, Word).
• Knowledge and usage of Adobe Suite (primarily Photoshop, Premiere Pro and After Effects).
• Knowledge on social media and public relations software such as Google Analytics, Sprout Social, TVeyes and Meltwater.
• Ability to pass a background check, if 18 years of age or older, which may include, but is not limited to, credit, criminal, DMV, previous employment, education and personal references, per Company policy, unless prohibited by federal, state, or provincial law.
• Ability to work nights, weekends, and holiday periods to meet business needs.
• Must possess a valid Driver’s License

Kings Dominion is seeking a Digital Communications Manager. The Digital Communications Manager is responsible for gathering, creating, editing and maintaining Kings Dominion’s visual content. This position will be managing and maintaining earned and owned communication channels including social media properties, websites, mobile app, digital display signage and more. The Digital Communications Manager will lead seasonal and year-round, part-time digital communications teams and collaborates with internal corporate and park partners to develop effective content using video, photography and creative copywriting.

Responsibilities:

• Oversees the creation, strategy and usage of Kings Dominion’s visual content. Creates and manages content for Kings Dominion’s digital presence, including, but not limited to Facebook, Twitter, YouTube, Instagram, TikTok, digital signage, mobile app and FUN TV Network. Engages with guests across all platforms and manages content schedules for all digital channels.
• Oversees all aspects of Kings Dominion website and mobile app, including keeping content up to date, constantly reviewing content for accuracy, working with corporate and third-party partners for day to day management of the platforms, growing awareness and usage of the app and ensuring the in-park functionality is fully utilized and optimized.
• Manages influencer and content creator relationships and requests throughout the year; approves partnerships and establishes working relationships, ensuring consistency with the Kings Dominion brand.
• Manages annual digital marketing labor and expense budget; schedules and mentors seasonal communications teams (year-round, part-time and seasonal assistants).
• Manages photo and video assets and all asset-gathering equipment; keeps content and equipment organized and refreshed as necessary.
• Works directly with external agencies and corporate partners on development of web content such as SEO/SEM, new pages, functionality and enhancements.
• Provides assistance as directed by the Director of Communications for programs such as, but not limited to media and public relations support, media and influencer events and commercial/advertising production projects.
• Serves as a resource for digital communications assistance and guidance to marketing team.

Qualifications:

• Bachelor’s degree in Mass Communication/Journalism or Visual Communication
• 4 to 6 years of work related experience
• Extensive knowledge of Adobe Suite (Photoshop, Premier Pro and After Effects). Ability to adjust writing style to fit the needs and audience target of the deliverable material.

• Knowledge and usage of the AP writing style and the best practices associated with it.
• FAA Part 107 UAS (Drone) License

How You’ll Make A Difference:

• Use creativity while startling and scaring guests in a safe and effective manner that utilizes performance techniques taught in training.
• Work as a member of a team to achieve the overall atmosphere and goals set by the Entertainment leadership and show directors.
• Consistently perform role as scripted or conceived.
• Remain in Character while in view of guests and interacts in a professional and artistic manner.
• Strong vocalization required such as grunts, groans, growls, screams and other monster noises.
• Work amongst other scare actors, talent coaches, and supervisors, to create an immersive environment for guests.
• Performs physical and vocal warm-ups to prevent injury.
• Wear assigned costume, make-up, or mask for event run.
• Maintains gear provided by park for run of event.
• Provides guest service according to Cedar Fair standards when serving the guest or working with subordinates, including initiating guest interactions, answering questions, and giving directions.
• Maintains cleanliness and safety in assigned work area, performs all duties in compliance with Cedar Fair Safety guidelines and requirements, and reports all unsafe or unusual conditions to supervision.
• Meets scheduling availability requirements, including nights, weekends, and holiday periods to meet business needs.
• Meets Cedar Fair’s attendance requirements as outlined in Cedar Fair’s attendance policies.
• Adheres to Cedar Fair’s Rules of Conduct including specific costuming and grooming standards as outlined in Associate Guidelines and other park/division specific policies and procedures.
• Adheres to and enforces all cedar fair and specific park policies and procedures, including safety, attendance and EEO policies, and demonstrates commitment to customer service in all aspects of employment.
• Other duties may be assigned.

We’re Looking For:

• Must be 16 years of age or older.
• Ability to work in strobe lighting, artificial fog, confined and dark spaces.
• Meets scheduling availability requirements, including nights, weekends, and holiday periods to meet business needs.
• Comfortable in working in loud and high energy environments.
• Ability to work in outdoor environments and be able to stand for extended periods.
• Ability to pass a mandatory (or random) drug test, per Company policy, unless prohibited by state or provincial law.
• Ability to pass a background check, if 18 years of age or older, which may include, but is not limited to, credit, criminal, DMV, previous employment, education, and personal references, per Company policy, unless prohibited by federal, state, or provincial law.