Job Summary
The Associate Media Director is responsible for the planning of all media for a group of markets. This includes media research, development, and presentation of media plans. This person also supervises a Media Planner with market assignments in their region.
Responsibilities
· Lead Media contact with account service teams
· Lead Media contact with Regional Marketing team
· Attend regional client meetings
· Develop media strategies and tactical recommendations for a set of regional markets
· Review planning cost tools and media calendars for accuracy
· Approve annual broadcast CPPs
· Approve monthly billing & budget reconciliation
· Quarterly market reviews of calendars & budgets
· Review PBA/SQAD reports quarterly
· Approve Fringe media plans
· Review Supplemental Plans
· Sponsorship Approval
Shared responsibility with Director
· Approval of team media presentations
· Develop training tools for planning team
· Create POV’s on new media vehicles
Client responsibilities
· Direct media planning responsibilities for a list of client markets
· Attend client meetings (in person and conference calls)
· Review monthly media budgets with account service
· Build and present media recommendations
· Develop broadcast CPPs
· Develop/maintain planning cost tool and media calendars
· Negotiate/place OOH/Print
· Sponsorship evaluations
· Develop Fringe and/or Supplemental plans as needed
· Create market snapshots
· Secure media approval form from Account Service that authorizes media purchases
· Review TV/Cable/Radio authorizations for accuracy
· Review Digital authorizations for accuracy
· Review Fringe/Supplemental authorizations for accuracy
General duties
· Keep Directors informed of workflow and market challenges
· Train and mentor Media Planner and Jr. Media Planner
· Oversee Branded Accounts management assigned to team
· Foster a positive attitude among fellow agency associates
· Attend weekly staff meeting, contribute to the communication and sharing with Media Team
· Manages all projects on time and on budget
· Completes expense reports no longer than 30 days after expense incurred
· Adheres to all company policies
· Assists with other agency projects, as requested
Qualifications
- Bachelor’s degree or equivalent
- 5+ years’ related experience and/or training
- Advertising agency experience preferred
- Have excellent presentation skills
- Special Position Requirements: 10% Travel
ABOUT MOROCH PARTNERS
Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with experience activating campaigns in most markets in the U.S. as well as some in Canada and Mexico. Moroch was built to ignite relationships with brands and consumers at the local level, and do it at a scale. And because of that, their talent, tools, and approach are shaped by looking at the business from the ground up. Moroch clients include McDonald’s, Planet Fitness, Six Flags Entertainment Corporation, Ace Hardware, Tenet Hospitals, Make-A-Wish Foundation and Midas, among others. For further information on Moroch and its brands, please visit moroch.com.
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. The Moroch Partners is an Equal Opportunity Employer.
Moroch
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