Associate Director, Social Media

Department Summary

As the chief communications organization for the University of North Texas, the Division of University Brand Strategy and Communications (UBSC) collaborates with internal and external partners to:

• Advance and protect UNT’s institutional identity and reputation.
• Reinforce and grow UNT’s brand in graphics, images and words.
• Increase UNT’s visibility in public and in the higher education marketplace.
• Support UNT’s student recruitment, retention and graduation goals.
• Strengthen UNT’s relevance and value to key audiences, including alumni, donors, faculty and staff members, and encourage community engagement.

Position Overview

This is professional and administrative work guiding a team of communications specialists assigned to the university’s primary Social Media Team setting the university-wide social media strategy based on best practices and creating engaging, informative and strategic social media content that showcase the university’s strongest assets and supports UNT’s progress in the achievement of its mission and goals. This person will be responsible for researching, testing and making recommendations on what new social/digital platforms the university should adopt for various communication practices, which will require staying abreast of the fast-paced evolution of social/digital trends and user experiences. The person in this position also manages the broad strategy and content goals, as well as oversees execution in scheduling and account launches, for university social media platforms by providing direction to work teams and team leaders; ensuring an integrated approach to sharing the university’s messages with its audiences across social media channels. This employee directs the strategy, writing, editing and management of informative, entertaining and audience-appropriate content for the university’s social media channels, as well as other university projects as assigned.

Responsibilities

• Works in collaboration with UBSC Leadership Team as well as other UBSC content managers to ensure social media strategies and content best supports university messages and goals.
• Thinks strategically to tie social media communication to the university’s plan, goals and mission in fun, informative and engaging ways that do not alienate this social audience
• Develops a broad understanding of social media best practices and industry trends to continually evolve the university’s social — and overall digital — strategies to keep UNT forward-thinking and competitive with university peers and industry leaders. This requires ongoing exploration and testing new platforms and strategies to make the best possible recommendations for university adoption. Oversees execution of that strategy for the platforms adopted.
• Participates in the execution of UNT’s content strategies as they relate to social media and makes recommendations for improvement.

Minimum Qualifications

• Bachelor’s Degree in related field and five years of professional related experience; or any equivalent combination of education, training, and experience.

The University of North Texas System and its component institutions are committed to equal opportunity and comply with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University of North Texas System and its component institutions do not discriminate on the basis of race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, and employment practices.

University of North Texas