At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
The Senior Manager, E2E Connections & Media is responsible for providing critical thinking and thought leadership on 2 to 3 brands across our Portfolio. This role will report to the Director, End to End Connections & Media. This role is also responsible, in partnership with Brand Marketers, Content Partners and broader cross-functional marketing community, for building best-in-class brand connection plans across most relevant paid, earned, owned, and shared connections points. This individual will develop prioritized investment strategy inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point properties, customers) connection points across the consumer journey. They will do this by understanding and interpreting consumer insights and trends, developing communication strategies, understanding marketing mix learnings, and applying latest industry and marketplace knowledge.
This person can link business strategy to communications strategy and translate it into an optimal connection plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across connections to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands.
The incumbent directs the negotiations of paid media investments for a brand (or brands) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search, etc. efforts in partnership and with the support of agencies (Media agency, social agencies, Search agency, etc.).
Function Specific Activities:
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Experienced in strategy and architecture development, connections planning and buying; management of investment strategy across all shared, owned, earned, and paid online and offline channels.
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Identify, nurture, and leverage external connections industry and agency partnerships. Serve as the day-to-day management of industry partners + agency deliverables. Be the internal team’s “go-to” for all connection planning questions and deliverables across cross-functional team.
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Identify, design, negotiate, and execute brand connections tactical plans that include the development of partner created branded content. Working with internal cross-functional team leads across Brand, Content, PR, Assets, Legal, Business Affairs to flawlessly execute programs.
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Experienced in connections planning and investment; management of investment strategy across all relevant connections points inclusive of offline and online channels.
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Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the industry + agency partner direction.
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Actively participate in key brand, content and extended cross-functional marketing meetings with internal and external subject matter experts.
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Understand and able to simply communicate complex trends in the media landscape and consumer media behavior.
Qualifications & Requirements
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Bachelor’s Degree
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7-10 years’ experience in a client-side or agency-side Media Planning or Investment role; complimented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid connections
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High level of acumen on digital media (incl. programmatic) and paid social
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Has worked in a highly matrixed, cross-functional organization
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CPG experience an asset, broad industry experience preferred
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Experience on large, multi-channel marketing campaigns incl. integrated media partnerships
Preferred Knowledge/Skills/Qualifications: Strategic thinking, strategy development, marketing expertise, experience working in areas of communication inclusive and beyond paid media (e.g. Connections Planning and Investment, Brand Marketing, Content, Public Relations, Shopper Marketing, etc.), knowledge of current brand and consumer marketing trends, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, social media, search, etc.
Technical Skills:
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Solid strategic thinking and ideation
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Project and relationship management skills
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Connections planning and investment across paid and beyond touchpoints
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Leadership acumen
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Superior Influencing Skills
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Adept data and analytics knowledge and application
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Strong Financial Acumen
What We Can Do For You
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Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
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Expansive & Diverse Customers: We focus on a diversified and extensive range of customers each day.
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Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
What We Can Do For You
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Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
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Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
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Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
The Coca-Cola Company
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