Director of Marketing Campaigns

Who We Are:

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere.

Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe.

And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Auctane’s Values

The Customer is our mission.

Our company was built in service of our customers. Every time we answer the phone, write a line of code, hire a new team member, form a partnership, or build a new interface it is explicitly because we believe that action will improve the life of our customers.

We work with the best people.

We will only work with people who are enthusiastic about their work, respectful of diverse ideas and backgrounds, and who possess the ability to work both independently and as part of a team.

We only play offense.

We’re on a mission to reach and help every mailer, shipper and merchant on the planet. Because of this we move with urgency, take risks, and are determined to ship solutions quickly.

We expect exceptional outcomes.

We are a rapidly growing company with intent. We expect to continue to deliver market transforming solutions for our customers and challenging growth opportunities for our employees.

We are direct and authentic.

We have a genuine empathy for our employees, partners, and customers. We serve that empathy by treating everyone the way we would like to be treated – openly, ethically, and honestly. We set expectations clearly and hold ourselves accountable to what we commit.

About The Role:

The Auctane marketing team is seeking a highly skilled Campaigns leader who will be responsible for leading a cross-functional team in building the global integrated marketing demand strategy for our portfolio to drive new business and grow our customer base. The Campaigns Director will lead Auctane in building and planning a set of high-impact and innovative campaigns that attract prospects and buyers aligned with their paths to purchase in the buyers’ journeys. This role leads a campaigns team and works closely with cross-functional teams, including Brand Managers, Partner Marketing, Performance Marketing, Events Marketing, Marketing Operations, Creative Services, and Sales teams.

Primary Objectives:

1. Develop the transformation plan that accelerates our journey to becoming a world-class demand generation engine
2. Lead a campaigns team, overseeing planning, execution and performance
3. Work closely with senior sales leadership and Brand Managers to understand business objectives and translate those into impactful campaigns. Partner closely with regional marketing teams to support their GTM and pipeline objectives
4. Develop, document and present global demand generation and branding campaigns plans that show alignment between tops down (revenue) and bottoms-up (trials/demo requests) goals
5. Design and execute integrated global marketing campaigns across channels including email, social media, digital (paid search, display, retargeting), content syndication, TV, audio, events, and partnerships using a budget provided by the product Brand Managers and with the support of channel managers
6. Strengthen lead scoring, email and nurture programs to expedite opportunity creation, pipeline acceleration, increase win rate, and closed-won revenue through highly impactful content and campaigns

What You’ll Be Doing:

• Be the leader for Auctane in the implementation of industry best practices for B2B and B2C demand generation and awareness through fully integrated marketing campaigns
• Become a marketing subject matter expert on our products including our existing customers, desired target audiences, core positioning, and customer journeys
• Be empowered to take creative risks – trying new strategies, driving a test and learn mentality. Design and implement full-funnel campaign optimization strategies
• Establish data collection and attribution for key demand metrics across the funnel, working closely with our channel managers and data analysts. Manage and optimize discretionary spend

What We Are Looking For:

• Masters Degree in Marketing or MBA desired
• Bachelor’s Degree in Marketing, Business, Computer Science or related field required
• 10+ years of marketing experience with progressively more responsibility; B2B and B2C experience preferred
• People management experience for more than 5 years required
• Proven successes with implementation of industry best practices for fully integrated marketing campaigns
• Demonstration of experience and/or training/certification in content marketing, demand generation, campaign planning and execution, performance marketing, and channel marketing
• Experience with developing and/or managing successful high volume (trials) and ABM strategies
• Strong presentation, written and verbal communications skills; able to communicate conceptually and tactically to executives, peers and team
• Strong tracking and analytical skills, working with tools like Google Analytics, Google Tag Manager, Tableau, Google Data Studio, and similar
• Responsive, strategic, proactive, and hands-on, with strong stakeholder and relationship management skills and a high ability to influence in a matrixed environment
• Ability to translate data and insights into strategy and action plans
• Ability to work in a dynamic, fast paced environment and deliver to deadlines
• Ability to question the status quo, test-and-learn and look for continuous improvement opportunities

What Will Make You Stand Out:

• 10+ years of B2B and B2C marketing experience
• Strong leader; has managed global demand generation campaigns
• Strong project planner; collaborates well with others at all levels

The Tech:

• G-suite

Travel Requirements:

• Less than 5%

Additional Position Duties:

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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