Reynolds American is evolving at a pace like no other organization.
To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!
WE ARE LOOKING FOR A Senior Manager – Brand Marketing
SENIORITY LEVEL: Mid-Senior Level
FUNCTION: Marketing – Brands
LOCATION: Winston-Salem, NC
ROLE POSITIONING AND OBJECTIVES
Reports to
Director Brand Development – Newport
Number of Direct Reports
N/A
Core Relationships
Internal – Digital Marketing and Activation, Connection Planning, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations
External – Third Party Agencies
Geographic Scope
DRBU
Travel Required
Percentage of travel required – 10%
WHAT YOU WILL BE ACCOUNTABLE FOR
· Develop and execute the brand marketing strategy for which the role is responsible;Drive and deliver all brand commercial objectives
· Assist in the development and ongoing evolution of brand equity programs and creative platforms;Support operational plan development to drive brand goals that is inclusive of a consumer marketing plan that resonate with the brand’s Adult Tobacco Consumers (ATCs)
· Deliver the brand performance – Grow the consumer base, drive revenue, win share and maximize profit; manage and inspire team members to achieve the brand objectives/KPIs
· Collaborate with a broad, cross-functional team: Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs
· Ensure that corporate strategy and regulatory guidelines are managed and met across all marketing initiatives;Bring the brand to life across the various marketing and distribution channels
· Manage, drive, execute and measure performance of new product launches;Serve as a brand steward across the cross functional teams
· Establish clear brand standards and ensure execution against these brand standards;Gain support for new ideas, strategy shifts and lead change throughout the organization where/when appropriate
CAN THIS BE YOUR FUTURE ROLE?
Are you a dynamic,creative and passionate brand leader who possesses strong commercial acumen?
Have you had a high level of engagement and collaboration with cross-functional teams and external partners?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
· 5 + years relevant corporate marketing experience + Bachelor’s Degree required
· Strong analytical capabilities and commercial acumen
· Excellent project management skills
· Ability to deal with ambiguity while progressing to achieve key milestones
· Functional Area expertise and working understanding of the marketing process
· Agency management experience including management of creative from brief to commercialization
· Demonstrated leadership in driving success of very large and impactful corporate goals
· Excellent communication, problem-solving & influencing skills, including personal presentation, emails and building presentation
BENEFICIAL
· Experience working with regulated products and/or tobacco marketing regulations is preferred
· Graduate Degree (MBA) and/ or prior brand marketing experience in CPG category is a plus
· Deep understanding of pricing in tobacco or other relevant category
WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
- Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
- Great Place to Work Certified
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.
Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
SALARY AND BENEFITS OVERVIEW
Wage Information
- Annual Salary: Minimum: $110,500 Maximum: $162,500
- Bonus Target: 25 percent
Benefit Information
The following is a general summary of the competitive compensation and benefit plans we offer:
- 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
- Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
- Company contributes an additional three percent to 401(k) whether employee participates or not
- Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
- Health Savings Account start-up contribution for employees who elect the high deductible health plan
- Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
- Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
- Company paid life insurance of 1x annual base pay ($50,000 minimum)
- Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
- Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
- Tuition reimbursement and student loan support
- Dependent Scholarship Programs
- Free confidential personal financial counselling service
- On-site health centers and 24/7 fitness centers at certain company locations
- A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
- Health-care concierge service
- Volunteer service opportunities
- Extensive training opportunities
- Company vehicle for eligible employees
- Mobile phone allowance for eligible employees
- Paid Leave:
- Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
- Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
- Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
- Paid Parental Leave + temporary reduced work schedule opportunity
- Funeral Leave
- Short-Term Disability Leave
- Long-Term Disability Leave
- Jury Duty Leave
- Military Leave
- Released Time for Children’s Education
- Community Outreach Leave
- Other paid leave benefits, as required by state or local law
Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company’s potential for optimally achieving its business objectives!
Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [email protected].
Reynolds American Inc.
Related jobs:
Film Production Crew Members
Job Description
A feature film production is seeking skilled crew members to join an upcoming project filming in San Diego. This opportunity is ideal for experienced film professionals looking to collaborate on a feature-length production. The project is currently building its core crew across several departments, offering a chance to contribute to the filmmaking process from pre-production through principal photography.
Job Responsibilities
-
Assist with daily production tasks within your assigned department
-
Collaborate with the director, producers, and department heads to execute production goals
-
Support on-set operations including equipment setup, wardrobe, makeup, props, and camera preparation
-
Maintain professional communication and workflow with the production team
-
Ensure efficiency and organization during filming and production preparation
Requirements
-
Experience in film production or a specialized crew department
-
Positions available include assistant director roles, camera assistants, makeup, hair, costume design, set decoration, production design, grips, sound crew, prop department, and wardrobe team
-
Ability to work collaboratively in a fast-paced film set environment
-
Strong organizational and communication skills
-
Must be able to work in San Diego
Compensation
-
Opportunity to work on a feature film production
-
Professional networking and film production experience
-
Collaborative experience with an independent film team
Job Description
A production team is seeking men to portray dock workers in an upcoming filmed scene requiring basic stunt performance. This opportunity is open to individuals who have some stunt experience and are comfortable performing physical action sequences on camera.
Selected talent will help bring realism and energy to a dockside scene by performing choreographed movements under the guidance of the stunt coordinator and production team. Performers should be physically capable, attentive to safety instructions, and able to follow direction throughout the filming process.
Job Responsibilities
-
Portray dock workers in an action-based scene
-
Perform basic stunt movements under the supervision of the stunt coordinator
-
Follow choreography and direction from the production team
-
Maintain awareness of safety procedures during stunt sequences
-
Work collaboratively with other cast members and crew on set
Requirements
-
Male talent with some stunt experience
-
Physically capable of performing action or stunt-related movements
-
Comfortable performing on camera in a fast-paced production environment
-
Ability to follow safety instructions and choreography
-
Reliable, professional, and punctual for the production schedule
Compensation
-
$400 for approximately 6 hours of work
-
Opportunity to perform in a professionally produced scene with stunt coordination
-
On-set experience working with a professional film production crew
Job Description
An independent film production is seeking experienced crew members to join the team for an upcoming project. The production explores themes of love, loss, betrayal, and restoration, and aims to bring together a passionate team of creatives dedicated to high-quality storytelling.
The team is currently looking to fill several key crew positions across multiple departments. This is a great opportunity for film professionals who want to collaborate on a meaningful production and contribute their skills to an engaging independent project.
Job Responsibilities
-
Assist in the production of the film in your assigned crew role
-
Collaborate closely with the director, producers, and other crew members
-
Support on-set operations including camera, lighting, production, and continuity
-
Ensure tasks are completed efficiently and professionally during filming
-
Maintain clear communication and teamwork throughout the production
Requirements
-
Prior film or television production experience preferred
-
Ability to work collaboratively in a fast-paced production environment
-
Strong organizational and communication skills
-
Professional attitude and reliability on set
-
Relevant experience depending on the specific crew position
Open Crew Positions
-
Production Assistants (PA)
-
Gaffer
-
Makeup Artist
-
Script Supervisor
-
Director of Photography (DP)
-
Assistant Director (AD)
-
Additional crew roles may also be considered
Compensation
-
Compensation details will be discussed with selected crew members
-
Opportunity to gain experience on an independent film production
-
Networking and collaboration opportunities within the film industry
Job Description
A Los Angeles City College (LACC) student production is seeking volunteer crew members for an upcoming short film project filming in the Los Angeles area. The production is scheduled for a 1–2 day shoot on March 21–22, with locations expected around Los Angeles and Whittier.
The film follows an informant who delivers a final data drop to clear her name, only to realize she has given it to an impostor. Forced to partner with the real agent, she must race to recover the stolen drive before losing her only chance at freedom.
This opportunity is ideal for filmmakers looking to gain on-set experience, collaborate with other creatives, and add a project to their reel. Participants will receive copy, credit, and meals.
Job Responsibilities
-
Assist in production roles depending on assigned crew position
-
Collaborate with the director and production team during filming
-
Support filming logistics and on-set operations
-
Help maintain production continuity and organization
-
Contribute creatively and technically to the project
Open Crew Positions
-
Producer / Assistant Director (AD)
-
Casting Director
-
Cinematographer
-
Script Supervisor
-
Costume Designer
-
Key Grip / Gaffer
-
Boom Operator
-
Additional production or post-production roles may also be considered
Requirements
-
Interest in film production and collaborative projects
-
Ability to work on set during the scheduled shoot dates
-
Relevant experience for the selected role is preferred but not required
-
Resume or portfolio recommended for submission
Compensation
-
Volunteer position
-
Copy, credit, and meals provided
-
Opportunity to gain experience and build a professional portfolio
Job Description
A production team is seeking experienced hair and makeup artists (HMU) and a wardrobe stylist for an upcoming shoot in Miami, Florida. The project requires professionals who can create polished, professional looks suitable for a business corporate setting.
The selected team members will collaborate with the production and talent teams to ensure all on-camera participants are styled appropriately in corporate attire and camera-ready throughout filming.
Job Responsibilities
-
Provide professional hair and makeup services for on-camera talent
-
Style talent with business and corporate wardrobe looks
-
Ensure talent appears polished and camera-ready throughout the shoot
-
Collaborate with the production team and director to match the visual style of the project
-
Perform touch-ups and wardrobe adjustments during filming as needed
-
Maintain organization of styling tools, makeup kits, and wardrobe items
Requirements
-
Experience as a hair and makeup artist or wardrobe stylist for film, television, or commercial shoots
-
Ability to create professional corporate styling looks
-
Strong attention to detail and ability to work efficiently on set
-
Professional attitude and ability to collaborate with production teams
-
Reliable and able to work on location in Miami
Compensation
-
Paid opportunity
-
Non-union project
-
Opportunity to collaborate with a professional production team
Job Description
A production team is seeking a skilled seamstress to assist with wardrobe preparation and garment adjustments for an upcoming fashion-related project in Orlando, Florida. This opportunity is ideal for experienced professionals who are comfortable working in a fast-paced production environment and can deliver high-quality sewing and alterations for wardrobe pieces used during filming or photography.
The selected seamstress will work closely with the styling and wardrobe team to ensure garments fit properly and are production-ready. This is a paid opportunity for individuals with strong technical sewing skills and attention to detail.
Job Responsibilities
-
Perform clothing alterations and garment adjustments as needed for production
-
Assist the wardrobe team with garment preparation and maintenance
-
Ensure costumes and wardrobe pieces are properly fitted and camera-ready
-
Conduct quick repairs or adjustments during production if necessary
-
Maintain organization of wardrobe items and sewing supplies
-
Collaborate with stylists and production staff to meet wardrobe requirements
Requirements
-
Proven experience as a seamstress, tailor, or wardrobe assistant
-
Strong sewing, alteration, and garment repair skills
-
Ability to work efficiently under time constraints
-
Attention to detail and quality craftsmanship
-
Ability to follow wardrobe and styling instructions from the production team
-
Professional attitude and ability to collaborate on set
Compensation
-
Paid opportunity (rate disclosed upon selection)
-
Opportunity to work with a professional fashion or production team
-
Potential for future collaborations on similar projects
Job Description
A film student from the City College of New York (CCNY) is seeking crew members to assist with a thesis film production. The project will be filmed in New York City and offers an opportunity for aspiring film professionals to gain hands-on experience working on a student production. The team is looking to fill several key production and technical roles to support filming.
Job Responsibilities
-
Collaborate with the production team during the filming of a student thesis project.
-
Perform duties related to your specific role within the film crew.
-
Support production operations on set to ensure smooth filming.
-
Assist with equipment setup, filming coordination, and production logistics.
-
Work collaboratively with other crew members during the production process.
Available Positions
-
Director of Photography (DP)
-
Script Supervisor
-
Assistant Director (AD)
-
Sound Operator
-
Boom Operator
-
Grip
-
Gaffer
-
Best Boy
-
Production Assistant (PA)
Requirements
-
Interest or experience in film production or related roles.
-
Ability to work collaboratively in a production environment.
-
Strong communication and teamwork skills.
-
Reliability and willingness to support various production needs on set.
-
Availability to participate in the film production schedule.
Compensation
-
Unpaid opportunity.
-
Meals provided during production.
-
On-screen credit for participation in the thesis film.
-
Opportunity to gain hands-on experience working on a student film project.
Job Description
A production team is seeking experienced and motivated crew members for an upcoming festival-level short film. The project will be filmed in Los Angeles and aims to deliver a high-quality production suitable for film festival submissions. The team is currently looking to fill several key production and technical roles to support the filmmaking process and ensure a smooth production.
This opportunity is ideal for crew professionals who want to contribute to a collaborative film project while gaining experience and credit on a festival-focused short film.
Job Responsibilities
-
Assist with on-set production tasks depending on assigned role
-
Collaborate with the director, producers, and department heads during filming
-
Maintain organization and efficiency during production
-
Support the crew and production team to ensure a smooth filming process
Requirements
-
Script Supervisor – Responsible for tracking script continuity, dialogue accuracy, and scene details during filming
-
Second Assistant Camera (2nd AC) – Assist the camera department with equipment management, slating, and maintaining camera workflow
-
Key Grip – Support lighting and rigging setups and assist the cinematography team with camera support systems
-
G&E Swing – Provide flexible support across the Grip and Electric departments during production
-
Art Production Assistant (Art PA) – Assist the art department with set preparation, props, and visual elements
-
Production Assistant (PA) – Support the production team with general on-set tasks and coordination
-
Prior film production experience is preferred for crew roles
-
Ability to work collaboratively in a fast-paced production environment
Compensation
-
$250 per day
-
Production credit
-
Copy of the film
-
Meals provided during filming
Job Description
An event team is seeking energetic and professional Registration Staff and Brand Ambassadors to support a Ride & Drive activation at the New York International Auto Show. This high-traffic automotive event requires team members who are confident engaging with guests and maintaining an organized event environment.
Selected candidates will assist with guest registration, event coordination, and participant support while helping manage the flow of attendees participating in the Ride & Drive experience. This role is ideal for outgoing individuals who enjoy working in fast-paced live event environments.
Job Responsibilities
-
Promote and support the Ride & Drive activation at the event
-
Register guests using iPads and assist with waiver management
-
Provide ride orientation and basic instructions to participants
-
Escort guests to vehicles and assist with event flow
-
Open vehicle doors and assist guests during entry and exit
-
Ensure all passengers are properly seated and wearing seat belts
-
Maintain organization of staging areas and guest flow
-
Assist with event setup and breakdown when required
Requirements
-
Must be local to New York
-
Outgoing and professional personality
-
Comfortable interacting with large numbers of guests
-
Tech-comfortable and able to use tablets or iPads for registration
-
Ability to work in a fast-paced event environment
-
Reliable and punctual
-
Priority given to candidates available for all event days
Compensation Details
-
$250 per day
-
Payment issued 2–3 weeks after invoice submission
-
No travel provided; local hires only
-
Approximately 9-hour shifts per day
-
Includes one 45-minute break and one 30-minute break
Crew Members for Ambitious Proof-of-Concept Short Film
Job Description
An ambitious proof-of-concept short film is seeking passionate local crew members in the Pittsburgh area for a March 30–April 3 production. This visually bold project blends satire, dark comedy, and high-energy storytelling, following a chaotic awards show spiral that erupts into a neon-soaked laser-tag showdown. The production team is backed by grant funding, secured locations, and an experienced creative crew. This is a strong opportunity for emerging film professionals to gain IMDb credit, build connections, and collaborate on a festival-bound indie project.
Job Responsibilities
-
Support production in your designated crew role
-
Collaborate with department heads to execute creative vision
-
Maintain professionalism on set during multi-day shoot
-
Assist with setup, breakdown, and production needs
-
Contribute to a fast-paced, team-driven filmmaking environment
Requirements
-
Local to Pittsburgh or surrounding area
-
Available March 30 – April 3
-
Open crew positions include:
-
Art Department Assistants
-
Onsite Editor
-
Camera Assistants
-
Makeup Artist (non-SFX)
-
Sound Recordist
-
-
Passion for independent film production
-
Team-oriented and reliable
Compensation
-
IMDb credit
-
Meals provided on set
-
Networking opportunities with rising creatives
-
Experience on a grant-supported indie film
Job Description
Power 104.9 WSTV and 100.9 Tha Blaze are expanding their team and hiring for multiple positions. The stations are seeking motivated media professionals ready to contribute to on-air broadcasting, live event coverage, and field promotions.
This is an opportunity to join an active radio team and work in fast-paced broadcast and promotional environments.
Now Hiring
-
Radio Personalities
-
Cameraman
-
Field Promoters
Job Responsibilities
Radio Personalities
-
Host or co-host live radio segments
-
Engage listeners with dynamic on-air presence
-
Participate in station events and promotions
Cameraman
-
Capture video footage for station content and events
-
Support production needs for digital and broadcast media
Field Promoters
-
Represent the station at community events
-
Assist with promotions, marketing activations, and audience engagement
Requirements
-
Strong communication skills
-
Professional attitude and reliability
-
Ability to work in a team environment
-
Relevant experience preferred (broadcasting, media production, promotions, or related fields)
Compensation
-
Compensation details discussed upon selection
Job Description
A femme-led production team is seeking Associate Producers to join the upcoming crowdfunding campaign for “Morning Shed,” a 16mm body horror short film.
The team is assembling a small group of motivated creatives to help build early campaign momentum during the soft-launch phase. Associate Producers will support outreach efforts, connect potential backers from their network, and help amplify community engagement. Outreach templates and guidance will be provided.
This is an opportunity to get involved behind the scenes on a bold, independent horror project focused on women in horror and physical filmmaking.
Job Responsibilities
-
Support the crowdfunding campaign during the soft-launch phase
-
Conduct community outreach and word-of-mouth promotion
-
Introduce potential backers from personal and professional networks
-
Assist in building early campaign traction and visibility
-
Collaborate with the core production team
Requirements
-
Passion for independent horror filmmaking
-
Interest in women-led film projects
-
Strong communication and networking skills
-
Self-motivated and community-oriented
-
Emerging producers, filmmakers, and community builders encouraged to apply
Compensation Details
-
Opportunity-based involvement
-
Details regarding credit and participation provided upon selection
-
Campaign support role for upcoming short film


