MEDIA DIRECTOR, hybrid, Pewaukee WI
C2’s client, an award-winning marketing and advertising agency providing services to clients across a broad spectrum of industries, is searching for a Media Director to join their team. This position is responsible for the philosophy and planning of the use of traditional and digital media, for the selection of specific media, and for ordering space and time for specific clients.
Currently, the Media Director has a staff of one Senior Media Planner/Buyer and Media Coordinator. As the agency continues to grow, the Media Director may have to add more media buying staff, divided by media, accounts, or territory. The Media Director shares responsibility with the Senior Planner in planning and executing clients’ media programs, reports to the President and serves on the agency leadership team.
About the agency:
Listed as one of the Milwaukee area’s top 25 agencies by the Milwaukee Business Journal for the past 10 years, they serve a wide range of consumer and B2B clients and specialize in social marketing campaigns for the public sector. From advertising and promotions to mobile marketing and branding, this 15-person team works on integrated campaigns as well as projects across diverse industries in Wisconsin and throughout the U.S.
Start date: As soon as they find the right candidate
Duration: Full-time, permanent position
Location: Client would prefer a candidate from the greater Milwaukee area, but may consider fully remote for the perfect candidate
Compensation: Competitive annual salary based upon skills and experience
Benefits:
Generous compensation package, Health Insurance Plan, including dental and vision options, 401K with matching, Unlimited PTO, Paid holidays, Flexible hours with hybrid option to work in office or remote, Small company with a family feel, Entrepreneurial approach and spirit, Foster collaboration and team learning, Fun office events and laid-back culture, Summer hours
Job Description:
The Media Director needs to be well-versed in all types of media and must stay current with rapidly proliferating new media options.
The Media Director ensures:
- media staff maintain appropriate skill levels in media-related computer software
- authorizes related training and equipment purchases as deemed necessary
- internal maintenance of MediaForce software for media planning and buying
The Media Director is also responsible for research and marketing. In this capacity, the Media Director conducts media, industry, or company research so that the agency can construct an accurate strategic advertising and marketing plan for its clients. The right candidate will be able to handle a 9+ account workload while working collaboratively with all team members.
Essential Duties and Responsibilities:
- Supervises all media personnel in conduct of their assigned duties.
- Interfaces with other agency department heads/client service teams to keep projects moving forward on a timely basis.
- Working with the creative team, insures use of the most appropriate, effective media venues for each client/project.
- Prepares media plans based on briefings from account executives and client input.
- Prepares media schedules and keeps schedules up to date.
- Prepares media cost estimates and revises as required when media rates fluctuate.
- Books media space and issues traffic and insertion orders, insertion cancellations and media change requests.
- Coordinates a media direction order with account and creative managers to ensure creative deliverable deadlines are met.
- Reviews invoices, proof-of-performance, tear sheets and other materials to determine if media has run correct schedules, size, position, color, etc.
- Approves media invoices and settles billing discrepancies with publications.
- Maintains digital and/or hard copy media reference files.
- Maintains contact with media advertising representatives.
- Maintains current working knowledge of programs and software, ensuring entire media department as well as individual staff members remain on the leading edge of essential technology and skills.
- Authorizes hardware and software purchases and notifies the President and Accounting Manager.
- Authorizes skills training for media team.
Required Skills/Qualifications/Attributes:
- MINIMUM OF FIVE (5) YEARS experience as Media Planner/Buyer; experience in digital media is preferred
- Proficient in MediaForce or similar media buying software
- An analytical mind with aptitude for statistics & math
- Advanced Microsoft Office skills, with an ability to become familiar with firm-specific programs and software
- Demonstrate a high level of attention to detail and organization
- Professional, dedicated and collaborative individual
- Able to work well under pressure and strict deadlines in a fast-paced environment
- Excellent oral and written communication skills
- Strong project management and problem-solving skills with the ability to multi-task
- Ability to collaborate well with staff, clients, and vendors on all levels
- Share in the Team’s Core Values
All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas.
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