The Manager, Performance Media is a critical part of the leadership team in the Media & Analytics team. Tasked with managing the group responsible for performance media, this role plays a critical part in driving the future growth of the company. Designs, develops, and executes media and advertising plans that support the organization’s overall marketing strategy, message, and objectives.
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Develop comprehensive media strategies that manage bottom-of-funnel media directly focused on traffic, conversion, and revenue performance
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Create a holistic strategy for performance media, across channels and markets
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Translate company objectives into specific media tactics for each media buyer
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Propose and manage to a quarterly media budget
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Mentor and train media buyers
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In coordination with the brand media team and the analytics team, create a media strategy to achieve company objectives
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Build processes to quickly analyze campaigns, identify problems and opportunities, and correct/capitalize on these assessments
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Incorporates analytics into plans to identify the target audiences and critical customer touchpoints Select the most effective messaging mediums and distribution channels for the organization
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Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns
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Guides negotiations for media buys, pricing, and media placement scheduling with vendors
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Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement
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Create strategies with buying team on campaign development using YouTube, Facebook, Pinterest and other digital platforms
$93,600.00 – $141,950.00
- Medical
- Dental
- Vision
- 401(k) (full and part time eligible)
- Vacation
- Sick Time
- Flex Spending Account
- Employee Assistance Program
)
Living Spaces
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