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HomeMedia Relations Director

Media Relations Director

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Job Title

Media Relations Director

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description
Our Commitment
Texas A&M University is committed to enriching the learning and working environment for all visitors, students, faculty, and staff by promoting a culture that embraces inclusion, diversity, equity, and accountability. Diverse perspectives, talents, and identities are vital to accomplishing our

mission

and living our

core values

.

Who we are
The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through:
  • Messaging – We work with peers across campus to develop, distribute and assess messaging about Texas A&M’s global impact in preparing future generations of leaders and improving lives through discovery and outreach.
  • Branding – We maintain the University Brand Guidelines and provide tools and resources for our campus partners.
  • Brand Oversight – We oversee licensing, trademark management and corporate business development relationships to maximize their commercial benefit to the university.
For more information, please visit us at

https://marcomm.tamu.edu/
What we want
Texas A&M University’s Division of Marketing and Communications is looking for a creative, motivated, strategic and collaborative Media Relations Director. The person in the position will be both a communicator and content producer who can effectively promote university news and research, while creating new, compelling content for both external and internal audiences. The selected candidate will subscribe to and support our commitment to Inclusion, Diversity, Equity and Accountability as stated above. If this job description sounds interesting to you, we invite you to apply to be considered for this opportunity.
What you need to know
Salary: Compensation will be commensurate to selected hire’s experience.
Cover Letter/Resume: A cover letter and resume will assist us in our review of your application materials. These can be uploaded on the application under CV/Resume.
Application details: Candidates selected to move forward in recruitment process may be required to submit writing samples and complete proofreading and/or writing tests.
Required Education and Experience:
  • Bachelor’s degree in a related field, such as communications, journalism, public relations, or marketing is generally required.
  • 10+ years of progressive experience in writing and/or public relations to include: 5+ years in working in journalism for a media outlet and 5+ years managing teams
Required Knowledge, Skills, and Abilities:
  • A good attitude and ability to work under pressure: Media relations officials must be able to handle the stress of tight deadlines and being the face of the university to the public.
  • Strong communication skills: The ability to communicate with journalists clearly and effectively, university staff and other stakeholders is essential.
  • Understanding of the media landscape: Knowledge of the media industry, including how news is reported and the different types of media outlets, is important.
  • Public relations experience: Experience in public relations or a related field, such as journalism or communications, is often required.
  • Familiarity with the university: A good understanding of the university’s mission, vision and key messaging points is important for effectively communicating with the media.
  • Strong writing skills: The ability to write clear, compelling press releases and other communications is essential.
  • Strategic thinking: The ability to think strategically about how to communicate with the media and other stakeholders to achieve the university’s goals.
Preferred Experience:
  • Awareness of and aptitude to understand, respect, and adapt to cultural and identity-based difference within group environments appropriately and effectively.
  • Skills related to creating and supporting an environment that allows for inclusion, effective intercultural engagement, and personal humility and authenticity.
  • Experience fostering and reinforcing an environment that values unique experiences, cultures, backgrounds and goals.
Preferred Knowledge, Skills, and Abilities:
  • Professional experience specifically in journalism, communications, and/or media relations.
  • Experience with content management systems.
  • Experience working in an academic and/or scientific or medical environment.
  • Experience with publishing tools.
  • Excellent writing, editing and organizational skills.
  • Experience managing multiple tasks in high-paced environment.
  • Strong communication skills.
  • Experience working as part of a team in fast-paced environment
Responsibilities:
  • Team responsibilities – The Division of Marketing & Communications team is dedicated to promoting and protecting the image and reputation of Texas A&M University, while communicating its message and brand to various audiences, including prospective students, current students, faculty and staff, donors, former students and community. Demonstrating A&M’s value to the state of Texas and the world is critical to the function of the division, along with supporting the university’s mission and goals. We cultivate Texas A&M’s media presence, build relationships with media and manage the university’s media and public relations procedures and processes. We also identify, write and pitch the compelling stories that capture the unique character, events and accomplishments of Texas A&M.
  • News Releases, Media Outreach, TV Studio and News Clips – The Division of Marketing & Communications uses multiple methods and platforms for storytelling including news release distribution, social media engagement, multimedia production, radio and television. We promote Texas A&M experts on timely and relevant topics and offer a satellite uplink studio for live or taped interviews by broadcast media networks. Our media coverage through mainstream news outlets is tracked through a daily clip service. We are in the process of centralizing marketing and communication teams across the university, including colleges, schools, the Division of Student Affairs, remote campuses and other units. The goal is to align Texas A&M’s brand and strategic focus areas.
  • Media Relations – Develop relationships with key reporters and proactively pitch news and story ideas external news outlets. Coordinate daily requests from print, online and broadcast journalists, and arrange interviews with faculty and researchers in a fast-paced high-volume news office. Prepare briefings for the administration on daily news coverage. Write and edit press releases, media advisories and other content packages promoting various aspects of the university. Develop relationships with colleagues across Texas A&M’s Division of Marketing & Communications, as well as at relevant trade publications. Track media coverage while using a news monitoring management tool. Create and maintain media lists. Create and moderate press calls, as needed. Coordinate media interviews on campus, including arranging logistics and accompanying television and documentary crews. Help faculty prepare for media interviews, if/when requested. Work with communications leadership on strategic media and other communications initiatives.
  • Content Production – Contribute stories for the Texas A&M Today website, which might include faculty and student profiles, event coverage, briefs and Q&As.Write, edit, and proofread news releases and other types of content as needed and may perform other duties as assigned.
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.

Texas A&M University

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04-23-2023

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