JOB DESCRIPTION:
Do you thrive in fast-paced startup environments and want to work for one of the fastest growing functional beverage companies in the US? Mitra9 is looking for a driven and creative individual excited to ideate and create high-quality content across multiple avenues, continuing to build our brand and drive revenue. Responsibilities include:
- Collaborate with sales, design, account management, Amazon & eCommerce Team to continue and create the best marketing content strategies to drive revenue and Mitra9 brand awareness throughout the country and globally.
- Own the end-to-end content creation and Social Media Management process for yourself and other members of the content team to deliver engaging, high-quality, visually compelling, SEO-optimized content.
- Experiment with new ways to facilitate and deepen audience engagement.
- Plan, calendar and execute off-property content strategy including Industry association partners, LinkedIn, Reddit, YouTube, Mitra9 Podcasts and other relevant channels.
- Work with operations to develop reporting infrastructure that allows us to consistently track against the content strategy you’ve built.
- Develop repeatable processes for content development, distribution, and repurposing.
- Manage Social Media platforms in terms of content curation and engagement.
- Create, or facilitate the creation of company promotional materials, (Swag, Ads, Social Media Content, POS, etc.)
ROLE REQUIREMENTS:
- 3-5 years of progressive experience in direct-to-consumer sales marketing, branding and content curation & Social Media Management. CPG experience is necessary, beverage industry & start-up experience is a plus.
- Experience partnering closely with the marketing team, department leads, and executives to ensure we have a cohesive and effective content strategy.
- Experience managing and writing content for websites, social media, articles, blog posts, video scripts, presentations, customer success stories, etc.
- Proven success building a scalable content strategy across different buyer personas and industries
- Possess a strong desire to own a large project that highly impacts the organization, and the “want” to learn and research as much as possible to be cutting edge in the beverage industry.
- Strong design sensibility with a firm understanding of user experience, modern attention spans, and content consumption behaviors
- The ability to be forward-thinking about what is new and “trendy” in the world of alternative & “non-alcoholic” beverage marketing.
- We are looking for someone to take ownership of this role.
Mitra9Brands
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