An opportunity to do something big. As Senior Social Media Manager, you will be responsible for developing and executing integrated social media strategies and coordinating the creation and execution of campaigns specific to our social media channels. The scope for this role includes creating and publishing content to Babson Diagnostic channels, building online communities, and providing insights and analytics that will fine-tune future strategy, content, and build communities. Working with a wide range of internal and external stakeholders you will create and optimize campaigns and be responsible for identifying and advising on the ever-growing social media landscape. The ideal candidate is naturally curious and seeks a deep understanding of how to engage with consumers, clinicians, payers, and retail partners.
Babson Diagnostics is a healthcare technology company reimagining diagnostic blood testing. Our proprietary technology is designed to produce medically- accurate results from small capillary samples collected at convenient retail locations and analyzed at our CLIA-certified clinical laboratories. Leading through science, integrity, humility, and kindness, we are working to improve health by making diagnostic blood testing more convenient, accessible, and patient-centered. We’re a passionate team of scientists and strategists, with a big dream of changing how people get diagnostic blood tests. And we’re growing.
We are a Science-first company and are founded on the principle that scientific rigor can never be compromised. We’ve been working with retail pharmacies to validate our technology by conducting clinical studies intended for peer-reviewed publication. We are now ready to commercialize our diagnostics solution by establishing commercial relationships with retail pharmacies, health plans, providers, and end customers.
Key Responsibilities
· Build, execute, and scale social campaigns – Facebook, Twitter, YouTube, LinkedIn, Instagram and continuously innovate on opportunities for channel expansion to further reach our various audience groups.
· Develop paid social campaign processes and program implementations such as performance optimization tactics, content best practices and creative asset standards. Stay on top of the ever-changing algorithm landscape.
· Collaborate with creative design team to develop innovative and authentic content (graphics, videos, animations), ensuring buy-in from internal stakeholders with timely execution.
· Design, develop and distribute consistent themes, messaging, tone and branding throughout all written and visual communication and follower interactions.
· Identify and communicate trends and opportunities through a working knowledge of analytics, lead generation, 3rd party research, digital trends, and past campaign data.
· Oversee and scale a social media content calendar that is aligned to corporate and segment marketing objectives.
· Lead asset management organization for social content. Assist with getting content approvals, posting, and engaging with our followers.
· Work cross-functionally across broader cross organizational teams to execute campaigns and programs, driving excitement for key business units and building brand awareness.
· Leverage non-traditional social channels (Indeed, Glassdoor) to educate and grow the Babson brand amongst niche audiences such as job seekers.
Required Skills & Experience
· Bachelor’s degree in marketing, communications, or related degree.
· A minimum of 5 years of experience in social media with in-depth knowledge of the digital media landscape.
· Demonstrated experience using social media management tools to monitor, report and engage (Meltwater, Sprout Social, Hootsuite).
· Experience managing relationships with social media platforms, external influencer agencies and internal cross-functional groups.
· Working knowledge of defining social budgets, strategy and executing paid social activations.
· Superior writing and creative skills, such as the ability to translate longer-form thought leadership into compelling, digestible, and brand-consistent social content that drives engagement.
· Passionate about emerging social media technologies and creating an innovative, resonating, and authentic brand experience.
· Experience leveraging non-traditional social channels (such as Sermo or Doximity) to market to clinician and health care professionals.
· Experience with design software such as Adobe Creative Suite, Adobe Creative Cloud or Canva.
· Experience in healthcare, diagnostics, medical device, or regulated industries, marketing to B2B and/or B2C audiences.
· Travel up to 20%; overseeing social media activation at key events and conferences.
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