Digital & Social Media Director
Job Summary:
The Digital & Social Media Director is responsible for managing and executing digital marketing campaigns for the Hall of Fame Village, a subsidiary of the publicly traded Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW).
This employee will report to the Vice President of Marketing and work very closely with marketing staff while having constant integration with other departments. This role will manage execution of digital content strategy, email campaigns, social media planning and execution, website properties, apps, social media buying, CMS, and reporting.
Essential Job Functions/Responsibilities:
– Provide superior guest service to visitors, guests, clients, vendors, and staff.
– Responsible for asset trafficking.
– Build digital advertising campaigns.
– Assist with digital content creation and provide materials for reporting and analytical needs.
– Must understand the phases of brand development and event marketing to capitalize on special events, concern ticket sales, private and public event sales, and more.
– Execute real-time campaign optimization and generate ROI reporting along with recap analytics.
- Work within the Marketing department to strategize and create social media and email marketing campaigns.
- Proof content and copy to ensure accuracy and positive online image/branding.
- Identify and manage cross-project dependencies.
- Consolidate, communicate, and manage all issues and risks affecting digital & social media marketing campaigns.
- Communicate project status to project participants and stakeholders accurately and on time.
- Actively participate in execution and update marketing plans, monitor campaign performance daily. Re-allocate funds based on performance and update creative content. Make changes to campaign status in real-time.
- Analyze and compile relevant demographic data to marketing teams to drive the maximize revenue and successful marketing campaigns; provide real time reporting on digital marketing performance.
- Stay highly aligned with multiple cross-functional department teams including partnerships, media, gaming, e-sports, sales, etc.
- Work with production teams (internal & external) to assist with project management in website development and ensure website best practices in SEO tagging, advertising, etc.
- Gather all digital assets and seek approvals from stakeholders, where needed, maintain overall branding, meet production specs and timelines & traffic assets accordingly.
- Staying informed of current digital & social media trends and changing marketing tactics.
- All other duties as assigned.
SALARY / EXEMPT POSITION
Required Qualifications:
- Minimum of bachelor’s degree in Marketing or related field.
- 2-4 years of related work experience.
- Proficiency with Microsoft Office Suite (Outlook, Word, Excel); and ability to learn required business systems.
- Demonstrates understanding of different marketing channels and metrics.
- Exhibits ability to manage the creative side of marketing to analytical side.
- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook/Instagram, Twitter, Yelp, Google +, YouTube, Snapchat, etc.) and how each platform can be effectively deployed in different scenarios
- Experience with Google Analytics, Google Ads, Facebook Business Manager
- Must have excellent interpersonal skills.
- Ability to maintain a high level of performance, working quickly without compromising quality, managing multiple campaigns with exceptional organizational skills.
- Must have the ability to demonstrate uncompromised judgment and discretion regarding confidential matters while maintaining confidentiality.
- Must have the ability to occasionally work outside of normal office hours (evenings & weekends) to meet the needs of an entertainment company.
Preferred Qualifications:
- Proficiency in data analysis.
- Experience working in the sports industry and live entertainment.
- Basic knowledge of video and photo editing tools (InDesign, Dreamweaver, etc.)
- Oracle Eloqua CRM & Email platform, Mailchimp, Zoomph (or other social analytical platforms), Hootsuite, etc.
- Experience working in omni-channel digital marketing.
- Proficient in content marketing theory and application.
Physical Requirements for Position:
– The ability to lift up to 25 pounds as needed.
– The ability to work in various Ohio weather conditions, inside and outside.
– The ability to move safely over uneven terrain, steps, or in construction zones.
– The ability to see and respond to hazardous situations.
– The ability to sit, stand, squat, and walk for periods of time as required for the position.
– Must be available to work in Canton, Ohio.
Core Competencies:
– Vision and Strategic Thinking: Addresses issues preemptively, thinks strategically, and anticipates needs and priorities.
– Entrepreneurship: Champions innovation and encourages new ideas. Builds momentum to get things done by communicating clearly and consistently. Acts decisively. Helps others to successfully manage organizational change. Recognizes successes and informed risk-taking.
– Integrity: Is ethical and honest in all dealings. Keeps confidences and is highly responsible in managing strictly confidential information. Treats others fairly and equitably. Delivers what is promised. Is respected by others.
– Accountability for Results: Sets goals and high standards to accomplish these goals. Follows through on all commitments. Has a sense of direction and keeps focused but knows when to be flexible and adapts accordingly. Maintains a positive attitude despite stress, frustration, and ambiguity; recovers quickly from disappointments and setbacks. Questions how things were done in order to develop ways to do things more efficiently. Encourages diverse thought and welcomes contributions.
– Relationship Management/Collaboration: Builds, maintains, and values positive relationships inside and outside the organization. Allocates effort to understanding and meeting needs of customers and targeted prospects, and community leaders. Assists others in accomplishing their goals. Communicates effectively and speaks and writes clearly. Listens and values contributions of others.
– Learning Agility: Learns technology, new systems, and processes to improve job proficiency. Inspires and encourages others to learn and grow in their careers.
– Coaching and Development: Encourages and inspires others’ development and growth while also working to improve themselves. Conveys high expectations both of themselves and for others. Regularly provides helpful guidance and advice and appreciates the opportunity to grow when receiving the same.
– Execution: Ability to take plans and successfully execute against them.
ABOUT HALL OF FAME RESORT & ENTERTAINMENT COMPANY
The Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) is a resort and entertainment company leveraging the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. Headquartered in Canton, Ohio, the Hall of Fame Resort & Entertainment Company is the owner of the Hall of Fame Village powered by Johnson Controls, a multi-use sports, entertainment, and media destination centered around the Pro Football Hall of Fame’s campus. Additional information on the Company can be found at www.HOFREco.com.
ABOUT HALL OF FAME VILLAGE POWERED BY JOHNSON CONTROLS
Hall of Fame Village powered by Johnson Controls, a Hall of Fame Resort & Entertainment Company Destination, is a mixed-use sports, entertainment, and media destination located in a 200-acre tourism development district in Canton, Ohio. The Pro Football Hall of Fame Museum will serve as the heart of the Hall of Fame Village powered by Johnson Controls campus, surrounded by the varied components being built around it. In total, there will be ten additional components that will shape the landscape of George Halas Drive. This once-in-a-lifetime project and company builds upon the Pro Football Hall of Fame’s mission, values, and vision positioned as “The Most Inspiring Place on Earth!” for all those who will play the Game, played the Game, and love the Game.
Today, Hall of Fame Village powered by Johnson Controls includes two active components, the National Youth Football & Sports Complex and Tom Benson Hall of Fame Stadium, and the infrastructure to support additional expansion plans. Tom Benson Hall of Fame Stadium is a 23,000 seat, best-in-class, sports and entertainment stadium which hosts the Hall of Fame Game (always the first nationally televised NFL game of the season), the Hall of Fame Enshrinement for NFL players, and the Concert for Legends (hosted previously by Tim McGraw, Maroon 5, and Imagine Dragons), as well as the football programs of Canton McKinley High School and Walsh University, the Black College Football Hall of Fame Classic, and many more events year-round, quickly becoming an elite entertainment venue for the region. Additional information on the Company can be found at www.HOFVillage.com.
Hall of Fame Resort & Entertainment Company and its subsidiaries are equal opportunity employers.
Hall of Fame Resort & Entertainment Company
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