Overview
When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you’ll be a part of shaping our future in the years to come.
Responsibilities
As an Assistant Manager – Social Media with Hines, you will add value by advancing our initiatives in community building, ESG, carbon reduction, client experience and innovation. You’ll develop rich social experiences through engaging content and creative storytelling to increase interest in our brand globally, and to support our business growth objectives as well as talent recruiting and retention goals. You’ll also hold a front row seat on a team charged with modernization of our brand and set on delivering a refreshed brand purpose, narrative and visual identity – of which social media is a crucial channel to advance for the firm.
This pivotal role as part of a growing team of marketers will execute integrated global-to-local campaigns to reach and grow relationships with our target audiences. You will collaborate with multiple internal stakeholders to support and amplify the best-in-class projects and talented people at our local and regional levels. Responsibilities include, but are not limited to:
- CONTENT CREATION: Ideate, originate and create high quality, relevant and engaging content aligned with our social media strategy for Hines’ brand, services and projects (B2B and B2C opportunities) and our people.
- GRAPHIC SOPHISTICATION: Hines holds a luxury brand position in the industry and our social media must reflect the same high-quality production of our projects. This role should have corporate experience interpreting global visual identity brand standards, and in creating visual templates, either independently or in partnership with Hines’ Creative Services. Exposure and experience to self-publishing tools like Canva and Sprout Social are a plus.
- GLOBAL PUBLISHING OVERSIGHT: This role will serve as the integrator for social media traffic between our global and regional channels. Proactive management and communication skills are paramount with geo-marketing teams and executives’ features. Hire will proactively curate an ‘always-on’ calendar, adopting post content to our channel strategies, content pillars, regional/sub-brand amplification and evergreen content management to drive increasing engagement.
- This role requires an ability to manage and execute posts across many channels per day without error and a relentless dedication to excellence in day-to-day channel distribution for LinkedIn, Instagram, Facebook, Twitter, YouTube and emerging social platforms
- EMPLOYEE ADVOCACY: Create content and seek distribution channels, tools and training that make it easier for our employees to engage productively as brand ambassadors on social. Elevate employee advocacy through content sharing on personal social pages and create and encourage executive campaign sharing.
- SOCIAL LISTENING/ COMMUNITY MANAGEMENT: Manage our brand’s online reputation and interact with our communities via social listening (both daily and in crisis communication situations). Manage firm’s regional social listening programs, feeding intelligence to geo-marketing teams to enact strategic shifts (as needed).
- PAID AMPLIFICATION: Keep abreast of paid social channel strategies and assist Sr. Manager in creating social media paid programs that deliver across channels.
- MEASUREMENT, ANALYTICS AND REPORTING: Data-driven, analytical professional who proactively monitors all social channels activities to identify trends and high-performing content. Merchandising of positive and negative results with Sr. Manager, executives and the department. Use data to apply for industry awards that showcase team achievements.
Qualifications
Minimum Requirements include:
- Bachelor’s degree in Marketing or Communications from an accredited institution or similar work experience.
- Four or more years of social media experience and content creation in a corporate and/or management experience and content creation in a corporate and/or agency environment with B2B companies.
- Demonstrated experience managing large social and digital communities with ease.
- Experience working in a fast-paced corporate marketing department as a self-starter and executor.
- Real Estate / Financial Services experience a plus.
- A portfolio of work showcasing strong storytelling capabilities
- Excellent design skills in creation of images, motion graphics/animations, videos, infographics, et al
- Strong and practical knowledge of social listening and content scheduling solutions (i.e. Sprout Social, Hootsuite, Later, etc.)
- Expert in using content creation and design tools (Adobe Creative suite, Canva, Infogram).
- Adept at managing multiple tasks and campaigns.
- Strong attention to detail and exceptional organization skills.
- Knowledge of analytics tools (native and third party) with the ability to create reports and presentations around metrics.
- Excellent project management skills.
- Exceptional verbal and written communication skills.
- Unwavering commitment to integrity, the firm’s Guiding Principles and our Leadership Principles.
- General positive teammate with a go-getter attitude.
- Ability to lift files, records, and computer paper (approximately 5-10 lbs).
- Ability to operate a computer, phone system and general office equipment.
- Work overtime as business needs deem appropriate.
Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B¹ portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit www.hines.com and follow @Hines on social media. ¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.
We are an equal opportunity employer and support workforce diversity.
No calls or emails from third parties at this time please.
Hines
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