Marketing & Social Media Coordinator

 

 

SpinaOrourke + Partners is an Architectural and Interior Design firm that has been operating in West Palm Beach for over thirty years. We are a team that uses a collaborative and results-oriented approach to guide our clients through the entire design-build process. Your involvement will ensure our continued success at delivering design excellence on our Projects throughout the United States.

 

Social Media and Marketing Position

RESPONSIBILITES BY CATEGORY:

 

·       Maintain all social media platforms

o  Administrate the creation and publishing of relevant, original, high-quality content (for all platforms)

o  Identify and improve organizational development aspects that would improve content (i.e.: team member training, recognition, and rewards for participation in the company’s marketing and online review building).

o  Create a regular publishing schedule and promote content through social advertising.

o  Leverage the right tools to manage our content. (such as Linktree, Hootsuite or consider Post Planner and Buffer)

o  Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

o  Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)

o  Manage or oversee all social advertising campaigns.

 

·       Maintain the marketing directory with current material

·       Ensure Website is current and evolving as needed

·       Create marketing brochures for prospect clients/interviews

·       Coordinate project photography

·       Event planning

·       Leadership luncheons

·       Senior leader conferences

·       Support Team Events

·       Community/Volunteering events

Award submittals for completed projects

Create and maintain calendar for team events

Promote high energy culture

Company swag coordination

Create and maintain annual Social Media/Marketing budget

Company collateral material:

 

·       Business cards, thank you cards, memo pads, etc.

 

Jobsite signage- ensure that each jobsite has a company sign up at the groundbreaking

Publications- submit projects for publication in news, trade magazines and local organization publications

Other areas that help promote or create exposure for the company (i.e. WPB Green Building Challenge, etc.)

 

Position Requirements:

Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.

Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).

Proficient in content marketing theory and application.

Experience sourcing and managing content development and publishing.

Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.

Maintains excellent writing and language skills.

Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.

Displays ability to effectively communicate information and ideas in written and video format.

Exceeds at building and maintaining sales relationships, online and off.

Practices superior time management.

Is a team player with the confidence to take the lead and guide other team members when necessary. (i.e.: content development, creation and editing of content, and online reputation management).

Makes evident good technical understanding and can pick up new tools quickly.

Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”

Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).

Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution.

Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.

 

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Spina O’Rourke + Partners