Social Media Manager – Pappas Restaurants
Pappas Restaurants is looking for a talented and experienced Senior Social Media Manager to join the Marketing Team in Northwest Houston. The Senior Social Media Manager is responsible for writing, creating, and organizing content based on marketing calendars and current trends. In addition, this role cohesively manages our Company’s online image and creates meaningful engagement across all of our online communities to achieve our marketing goals. Candidates will be up to date with the latest digital technologies and social media trends. In addition, candidates will have excellent communication skills and be able to express our company’s views creatively.
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To be successful in this role, candidates will be able to tell the Pappas story in a compelling way, ensuring high levels of web traffic and engagement of internal and external audiences.
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We are a family owned and operated company, which means our core values have been passed down from generation to generation. We’re constantly focused on innovation, attention to detail and quality in everything we do.
Responsibilities
- Organize, plan, and create data-driven content by managing and producing content for use on all the Pappas Restaurants branded social media platforms – Facebook, Instagram, LinkedIn, TikTok.
- Partner with other departments to ensure information is current and relevant, as well as communicating current company goals
- Partner with marketing managers to ensure social media effectively communicates marketing promotions, ensures brand consistency, and shares any other critical business goals
- Brainstorm and work collaboratively to generate story ideas
- Create and produce quality videos, graphics, and animation across a range of needs
- Create a vision of Pappas Restaurants’ brands and ensure they come to life in all videos, photos, and related social media content
- Identify and track ongoing trends, as well as escalate any potential issues to stakeholders
- Regularly measure and analyze content insights and data, appropriately translating them into reports. Analyze the overall performance of various campaigns from all social media platforms and provide results
- Stay up to date with current technologies and trends in social media, design tools, and applications
- Perform all other job-related duties as requested
Requirements
- Positive and professional attitude
- BS degree in Marketing, Journalism, Communications, or relevant field
- 5+ Years working in a relevant field
- Agency social media management experience preferred.
- Excellent copywriting skills
- Proven work experience managing social media in a strategic capacity
- Excellent organization & project management skills
- Hands-on experience in content management
- Ability to deliver creative content (text, image, and video)
- Basic knowledge of SEO, keyword research, and Google Analytics
- Knowledge of Adobe Creative Suite and other editing tools
- Knowledge of online marketing channels
- Excellent communication skills
- Extreme attention to detail and ability to balance multiple projects and priorities in a fast-paced environment
Additional Info
This job posting contains some general information about what it is like to work at Pappas Restaurants and is not a complete job description. Pappas Team Members perform a number of different tasks every day, and this posting does not list all of the essential functions of the job.
Americans with Disabilities Act (ADA)
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact teamresource (at) pappasrestaurants.com for assistance completing any forms or to participate in the application process.
Pappas Restaurants is an Equal Opportunity Employer
Pappas Restaurants, Inc.
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