Sharesale
Log InSign Up
HomeGlobal Strategic Marketing Director

Global Strategic Marketing Director

$$$

Job Summary:

The Strategic Marketing Director is responsible for delivering the company’s business objectives by leading upstream marketing for the Wearables category, with a strong focus on Sleep, Fitness, Wellness, and Conditions. This product planning lead owns pipeline strategy and development through prioritization and collaboration. This includes: category understanding, consumer/customer insight generation, competitive audits, identifying gaps and unmet needs and developing product pipeline strategy and defining products accordingly. Additionally, as the wearable and sleep SME, this role will support Brand Marketing and Go-To-Market teams to ensure launch excellence. The position must work collaboratively across functions, with emphasis on Engineering, Medical Affairs, Regulatory, Health Economics Market Access, Operations, Marketing Operations, and Channel Sales.

This is an office-based position. The successful candidate may work from either our Irvine, CA or Carlsbad, CA locations.

Duties & Responsibilities:

1. Upstream:

· Pipeline Strategy:

Ø In partnership with R&D, drive product innovation pipeline strategy and roadmap planning based on Unmet Needs, Consumer Drivers, leveraging Business Case built on market sizing, competitive landscape, category trends, and fit with Masimo strategies and vision.

Ø Leverage data, consumer and category knowledge to align priorities within owned categories

Ø Opportunities include updates, expansions and flankers to existing products, as well as identifying new categories and opportunities for Masimo in the Wearables space.

· Product definition:

Ø Lead and align organization on insight gaps and research needs. Leverage data to represent VOC (Customer and Consumer) to Product Development, including output from Sales, Research, online consumer reviews, and direct conversations with customers and consumers.

Ø Own competitive insights and information gathering and publishing to ensure core team fully aware.

Ø In partnership with R&D and Medical Affairs, work on product definition to deliver a final product that is consumer-centric and customer-led, both in form and function, while keeping organizational growth and margin goals in mind. This includes leading and driving the whole process, starting with Product Brief, and ending with final delivered product.

Ø Develop and validate Positioning, Targeting, and Messaging in partnership with Markets/Regions, Medical Affairs, Regulatory, Legal, Downstream Marketing and Commercial functions.

Ø Participate in product launch teams and support product launch activities.

Ø Coordinate project assignments and communication across Marketing, Engineering, Quality Assurance, Medical Affairs, HEMA, and Regulatory departments.

· Launch readiness:

Ø Support Regulatory partners with the submissions as required/needed/appropriate.

Ø Lead packaging workstream in partnership with Industrial Design to deliver retail stopping-power and social-media worthy unboxing experiences.

Ø Provide input into and support behind development of brand, campaign, media plan, and global launch toolkit in partnership with Brand and GTM teams.

Ø Support GTM team, Regions, Sales, Customer Service, and Operations in activating the new product and launching it in respective markets globally.

2. Perform special projects within the Product Management function to support overall advancement of Masimo.

Minimum & Preferred Qualifications and Experience:

Minimum Qualifications:

1. Experience & Skills:

· Minimum 7+ years of experience in product/brand management

· Strong knowledge and grasp of brand building framework (consumer insight-centric innovation, branding, targeting, positioning, messaging).

· Experience working upstream with development teams in regulated categories to deliver intuitive, compelling, and engaging products that set the bar for UX/UI and addressing consumer pain points.

· Experience with launching new products across multiple channels and stakeholders

· Knowledge of agency management: brief and guide agencies to deliver best-in-class output

· Experience with regulated healthcare product marketing and selling, with knowledge around clinical data generation, health economics/reimbursement, HCP vs. Consumer value propositions, and regulatory limitations around product development.

· Comfortable with different approaches to collecting VOC, interpreting and synthesizing data, converting to actions and strategies that drive product, business model, and strategy improvements

· Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint, Teams, etc.

2. Leadership:

· Highly collaborative mindset with strong teaming attitude.

· Results-oriented and positive “can do” attitude with a high sense of urgency.

· Able to see the big picture while also delivering tactically with a strong orientation toward detail.

· Excellent communication and presentation skills as this role will be interacting with org leadership and occasionally external key stakeholders.

· Outstanding problem-solving and creative thinking skills.

· Startup mentality- comfort with fast-paced environment, while delivering high-quality work.

· Can work within less structured environment, while still holding self accountable with tools and processes

· Passionate about purpose-led brands- especially in health and fitness- and obsessed with user experience.

Preferred Qualifications:

  • Global experience
  • Strong familiarity with product development lifecycle.
  • Strongly preferred: Prior experience in the Sleep Wearable industry- whether wellness or conditions
  • Preferred: Led development of at least one brand that either disrupted or created a category

Education:

Bachelor’s degree; MBA preferred

Anticipated Salary: $152,000 – $228,000. Exact compensation may vary based on skills, experience, and location.

About Us

Masimo Consumer is a newly formed division within Masimo, the most innovative remote patient monitoring company in the world. This division oversees the consumer audio business (formerly called Sound United) and Masimo’s expansion into consumer health. Masimo Consumer strives to improve lives through consumer centric innovations.

One of the world’s largest portfolio audio companies, Masimo Consumer Audio is home to eight legendary audio brands: Bowers & Wilkins®, Denon®, Polk Audio®, Marantz®, Definitive Technology®, Classé®, and Boston Acoustics®. Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life.

With over 300 years of innovative audio and home solution expertise, Masimo Consumer Audio improves lives by creating distinct and immersive listening experiences for a wide range of consumers in more than 130 countries.

To learn more about Masimo Consumer Audio and its brands, visit www.masimo.com.

Why Masimo Consumer: We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Masimo Consumer has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and associates in the United States, Europe, Japan, China, and other parts of Asia.

High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis.

Great time to join. We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we’re experiencing healthy growth. When you’ve proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience. You will have regular exposure to many cultures. We’re in over 130 countries, so you’re not just focused on one culture, but will enjoy working with many.

Building on success. Our growing portfolio of premium audio and video products and the new consumer health line delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Masimo Consumer.

Excellent compensation, benefits and work environment. In addition to a competitive salary, attractive incentive program, we offer a collaborative work environment and professional development opportunities. Join MASIMO CONSUMER and let’s build an even greater company together!

Masimo Consumer

Related jobs:

$$

Job Description
Join the B2E team on-site for a high-energy weekend working the Simple Minds and Ringo Starr concerts in New York City. This exciting opportunity offers competitive pay, hotel accommodations, and a fast-paced, music-filled environment. Ideal for individuals experienced in live event staffing and passionate about entertainment.

Job Responsibilities

  • Support concert operations in Auto PS role

  • Assist with guest management and crowd coordination

  • Ensure smooth check-ins, directions, and general attendee support

  • Uphold event safety and professionalism

  • Collaborate with event coordinators to maintain smooth on-site logistics

Requirements

  • Must be available on both June 14 and June 15

  • Must be located in or able to travel to New York City

  • Prior experience in event staffing preferred

  • Excellent communication and customer service skills

  • Able to stand for extended periods and work in high-energy environments

Compensation

  • $250 per day

  • Hotel accommodations provided

  • 5-hour shifts (4 PM – 9 PM)

  • Travel/lodging support included

Job Description
A captivating psychological horror short film is looking for three motivated and reliable Production Assistants to support various departments during filming. Titled LOST IN NIGHTMARES, the project explores themes of grief and obsession in a surreal and emotionally gripping story. This is an excellent entry-level opportunity for those looking to gain hands-on experience in film production and earn IMDb credit.

Job Responsibilities

  • Assist with on-set logistics including setup, takedown, and organization

  • Support crew members across departments (camera, art, wardrobe, etc.)

  • Help manage crowd control, background talent, and equipment

  • Run errands and perform general tasks as directed by AD or UPM

  • Maintain a positive, can-do attitude throughout the shoot

Requirements

  • No prior experience required, but on-set familiarity is a plus

  • Ability to follow instructions and adapt quickly to changing needs

  • Strong communication and teamwork skills

  • Must be punctual, dependable, and energetic

  • Available for filming in Miami, FL from August 8–10

Compensation

  • IMDb credit

  • Meals provided on set

  • Valuable on-set experience and networking opportunity

Job Description
A visually bold and emotionally intense psychological horror short film is seeking a skilled Grip to support the camera and lighting departments on set. Titled LOST IN NIGHTMARES, the project tells a chilling story of grief and obsession as reality unravels. This is a great opportunity to contribute to the visual impact of a high-concept indie film while gaining IMDb credit.

Job Responsibilities

  • Set up, adjust, and strike lighting and rigging equipment

  • Assist camera team with movement, stability, and support gear

  • Ensure safe handling of equipment throughout the shoot

  • Collaborate with the Director of Photography and Gaffer

  • Respond quickly to on-set technical and physical needs

Requirements

  • Previous experience as a Grip or strong familiarity with grip duties

  • Understanding of lighting rigs, flags, dollies, and grip tools

  • Ability to lift and move equipment safely and efficiently

  • Team player with a proactive attitude on set

  • Availability for filming in Miami, FL from August 8–10

Compensation

  • IMDb credit

  • Meals provided on set

  • Portfolio-building opportunity on a high-visual-impact film

Job Description
A gripping new psychological horror short film is now casting for a detail-oriented Script Supervisor. The project, LOST IN NIGHTMARES, explores the descent into obsession and fractured reality following a personal tragedy. The ideal candidate will ensure continuity, accuracy, and clear documentation across all scenes while supporting the director in tracking the story’s progression throughout production.

Job Responsibilities

  • Maintain detailed continuity notes on props, wardrobe, blocking, and timing

  • Track script changes and ensure consistency across takes

  • Record shot timings and take notes for the editor

  • Collaborate closely with the director, camera department, and editor

  • Create and maintain a daily script report for production

Requirements

  • Previous experience as a Script Supervisor or familiarity with the role

  • Strong attention to detail and organizational skills

  • Ability to work long hours on set and adapt quickly to changes

  • Effective communication and a collaborative attitude

  • Available for filming in Miami, FL from August 8–10

Compensation

  • IMDb credit

  • On-set meals provided

  • Access to footage for reel or portfolio building

Job Description
An upcoming psychological horror short film is seeking a driven and organized 1st Assistant Director (1st AD) and/or Unit Production Manager (UPM) to join the crew. The film, LOST IN NIGHTMARES, tells a dark and gripping story of grief, obsession, and fractured reality. This is an opportunity for a highly motivated individual to manage on-set logistics and support the director in executing a visually intense and emotionally powerful production.

Job Responsibilities

  • Break down the script and create a detailed shooting schedule

  • Coordinate daily shoot logistics, call sheets, and time management

  • Act as the primary liaison between the director and crew on set

  • Manage crew coordination and keep the production on track

  • Support pre-production planning and ensure smooth execution during filming

Requirements

  • Prior experience as a 1st AD, UPM, or similar role in film production

  • Excellent time management, communication, and leadership skills

  • Ability to work under pressure and problem-solve on the fly

  • Knowledge of Miami, FL locations is a plus

  • Must be available for filming August 8–10 in Miami

Compensation

  • IMDb credit

  • Meals provided on set

  • Access to footage for professional reel and portfolio

Job Description
A visionary short film titled LOST IN NIGHTMARES is searching for a talented and resourceful Production Designer / Art Director / Props Coordinator. This psychological horror project explores obsession and grief through a surreal lens. We’re looking for a creative collaborator who can help craft the film’s visual world—from eerie set pieces to emotionally charged spaces—supporting the director’s unique vision.

Job Responsibilities

  • Design and oversee the overall visual look of the film

  • Collaborate with the director and cinematographer to achieve a consistent tone and mood

  • Source, build, and manage props, set dressing, and design elements

  • Coordinate with wardrobe and makeup departments for cohesive styling

  • Work within budget constraints and creatively solve production design challenges

Requirements

  • Prior experience as a Production Designer or Art Director in film or theater

  • Strong eye for detail and understanding of horror/surreal aesthetics

  • Ability to work efficiently within a small, focused crew

  • Portfolio or images of past work (required)

  • Availability for on-location shoot in Miami, FL (August 8–10)

Compensation

  • IMDb credit

  • Meals provided on set

  • Portfolio footage for future opportunities

Job Description
A bold psychological horror short film is casting a creative and detail-driven Costume Designer / Wardrobe Stylist to develop the visual identity of its characters. LOST IN NIGHTMARES tells a chilling story of a man unraveling in grief and obsession. This is a unique opportunity to help shape the eerie tone and surreal aesthetic of a character-driven narrative.

Job Responsibilities

  • Design and coordinate costumes in line with the film’s emotional and psychological themes

  • Collaborate with the director and production designer to build cohesive character looks

  • Source, create, and alter wardrobe pieces as needed

  • Maintain costume continuity throughout the shoot

  • Oversee fittings and ensure wardrobe readiness each shooting day

Requirements

  • Experience as a costume designer or wardrobe stylist on film or theater projects

  • Strong creative eye and understanding of color, symbolism, and period styles

  • Ability to work within a limited budget and think resourcefully

  • Portfolio or previous work samples required

  • Available to work in Miami, FL from August 8–10

Compensation

  • IMDb credit

  • Meals provided on set

  • Footage for portfolio or reel enhancement

Job Description
A surreal psychological horror short film is now casting a skilled Makeup Artist with strong SFX experience to bring emotional and visual depth to its characters. Titled LOST IN NIGHTMARES, the story explores the unraveling psyche of a man haunted by grief and hallucination. If you’re passionate about creating character-defining looks and subtle-to-intense horror effects, this role is your canvas.

Job Responsibilities

  • Design and apply character-appropriate makeup looks for a range of emotional and physical states

  • Create subtle and dramatic SFX makeup to support the horror aesthetic

  • Collaborate with the director, costume designer, and production team on cohesive visuals

  • Maintain continuity and touch-ups throughout shooting days

  • Ensure cleanliness and organization of all tools and materials on set

Requirements

  • Experience in both standard and SFX makeup for film or theater

  • Portfolio showcasing past work, especially horror/SFX looks

  • Ability to work efficiently under time constraints

  • Excellent attention to detail and creative problem-solving

  • Availability to work on-location in Miami, FL from August 8–10

Compensation

  • IMDb credit

  • Meals provided on set

  • Portfolio material for future gigs

Job Description
A visionary psychological short film, Lost in Nightmares, is seeking a skilled 1st Assistant Camera (1st AC) to join its production team. This stylized horror piece follows a grief-stricken man unraveling through a dreamlike reality after discovering a mysterious video. The project demands visual precision, creative energy, and a team-first attitude. This is a non-paid role offering IMDb credit and portfolio material.

Job Responsibilities

  • Pull and maintain focus on moving subjects in high-tension, surreal sequences

  • Assist the Director of Photography with camera setups, lenses, and filters

  • Handle slating, equipment checks, and digital data hand-offs

  • Support the camera team in maintaining smooth, visually consistent footage

Requirements

  • Based in or able to travel to Miami, FL

  • Must be available August 8–10, 2025

  • Strong understanding of camera systems, lenses, and on-set workflow

  • Ability to work under pressure and adapt quickly in an indie production setting

  • Prior experience preferred; reel or references encouraged

Compensation

  • Unpaid role

  • IMDb credit

  • Meals provided during production

  • Access to final edited material for reels and portfolio use

Model Recruiters for Fashion and Talent Agency

Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.

Job Responsibilities

  • Identify and recruit potential modeling talent through online platforms and personal networks
  • Build and maintain a pipeline of qualified candidates for agency representation
  • Conduct initial outreach and guide talent through the application process
  • Attend weekly calls and monthly virtual meetings for team updates and support
  • Stay informed on trends in the modeling and entertainment industries

Requirements

  • Must be 18 or older
  • Familiarity with the fashion or modeling industry preferred
  • Self-driven, organized, and results-oriented
  • Smartphone and/or computer required for daily communication
  • Able to work independently with minimal supervision

Compensation

  • Commission-based pay structure with unlimited earning potential
  • 90% remote flexibility
  • Access to an established network within the Atlanta modeling market
  • Ongoing mentorship and brand-building opportunities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
04-21-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!