At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the Vice President, Creative Director role we have open.
What we’re looking for: VP, Creative Director for MSL’s Creative Center of Excellence supporting our healthcare practice.
What you bring to the table: As an integral member of our team, this person should have experience leading the development of creative activations that power healthcare (pharma, device, medtech, etc.) brand identities forward and creative ideation that helps create connections between healthcare organizations and audiences that matter to them.
What you’ll do: Part of our Creative Center of Excellence (CoE), the Healthcare Creative Director will be a creative strategist & a catalyst: responsible for driving the creativity across our portfolio of brands. Whether it’s a theme and an activation to engage caregivers and patients, a platform that establishes leadership with HCPs, or a program that will draw attention to current treatments, this person will help connect with patients, professionals, opinion leaders, advocacy groups, and employees in a way that builds reputation. This individual will lead the creative process and evolve concepts from idea to execution, with a focus on new & innovative tactics that bring ideas to life in the earned and influencer space, collaborating with our digital and media teams.
Here’s our promise: If you thrive in a fast-paced environment and are excited to drive creative thinking for campaigns and influence, we want you on the team. You should have a pulse on what is happening in culture, what captures attention of our audiences and a desire to influence conversations that lead to behavior change. We offer a collaborative and creative environment that celebrates innovation and pushing yourself and our clients out of their comfort zones.
Responsibilities:
- Work with account teams and Creative CoE team to lead and elevate creative ideation, increase cadence of ideas, and evangelize a ‘creativity-first’ approach among employees at all levels
- Conceive, plan, and support creative execution of innovative, creative work that will run the gamut from big idea to tactical thinking to real-time ideas that will propel brands in culture and conversation today based on pop culture, trendspotting, social conversation, etc.
- Conduct new and leverage existing research to develop insights that will drive strategic creative programming; working closely with Strategy CoE (where appropriate) to finalize strategic vision/framework
- Lead brainstorm sessions for new and current client opportunities, crafting creative briefs, vetting ideas, and leading development into actionable concepts
- Report creative work to Creative CoE to vet, develop, and refine ideas as well as collaborate on addressing business or creative challenges
- Work with earned media and digital/influencer teams to develop holistic creative executions
- Create and confidently present impactful ‘proof of concept’ presentations for internal teams and clients, working with in-house and freelance design team to produce supporting visuals and/or presentation design.
Requirements/Skills:
- Creative thinker with a pulse on what’s happening in culture; shares a passion for bringing forward-looking ideas to the team and client
- Problem solver and critical thinker; demonstrate creativity and analytical thinking leveraging data and insights to inform work
- News junkie who follows healthcare and wellness trends across social and earned ecosystem
- Strong writer who can make a concept come to life with the way it’s described
- Self-starter who can spearhead and manage a creative project from start to completion
- Experience working in tandem with other creative agencies to develop integrated concepts
- Strong verbal communication and written communications skills as well as an ability to develop and present compelling client proposals
Compensation Range: $121,000-$204,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
MSL (Global)
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