Director of Social Media

THE ROLE

The Director, Social Media will develop and implement innovative platform and content strategies that drive Social Media channel growth, community engagement and e-commerce revenue.

Key responsibilities will include, but are not limited to:

Content Strategy:

● Partner with CEO/Founder and internal teams to develop best-in-class social media strategies

that deliver on the brand’s unique tone of voice and positioning.

● Develop multi-channel commercial strategies that increase year-over-year traffic and eCommerce

revenue across all social media channels

● Develop comprehensive content calendar including social-first campaigns, retail and brand

events, social giveaways, influencer activations, brand campaigns and brand partnerships.

● Serve as internal expert on key social trends, reacting and building on strategies as the channel

and platforms evolve

Content Development & Management:

● Lead day-to-day activities to maintain all social network accounts and communications on

platforms, including TikTok, Instagram, YouTube, Facebook Twitter, etc.

● Lead concepting & ideas, brief, and motivate the Design / Creative Services team to consistently

deliver unique, social first brand content

● Collaborate with Digital Marketing, Communications and e-commerce to develop impactful social media marketing calendar and activities that support key brand initiatives and drive business

results.

● Prioritize projects, secure deadlines and ensure that deliverables are met by the team which

includes daily creative requests for Social Media content.

● Manage social media relationship with external brand partners and sponsors, ensuring optimal

strategy and execution of social media for activation

● Analyze data and performance in real time, updating the Executive team on performance and

optimizing strategies and content accordingly.

QUALIFICATIONS:

● 5 – 10+ years of experience developing and managing social media strategy preferably with a

fashion brand / founder led brand.

● Track record of driving results through creating and managing social media content, audience

development and engagement.

● Early adopter of new platforms, systems and tools for creating content nimbly.

● Knowledge of and a passion for fashion, trending news, culture and social media topics that

influence consumer behavior.

● Ability to use a strong data-orientation and analytical mindset, coupled with creative thinking to

generate compelling, engaging and social content.

● Creative, strategic and collaborative approach to problem solving.

● Strong interpersonal and influencing skills with the ability to interact with senior leaders.

● Excellent verbal and written communications skills; ability to write clear compelling content and

use storytelling to build engagement.

● Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment.

● Bachelor’s degree in business, marketing, communications or related field or equivalent

experience.

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