THE ROLE
The Director, Social Media will develop and implement innovative platform and content strategies that drive Social Media channel growth, community engagement and e-commerce revenue.
Key responsibilities will include, but are not limited to:
Content Strategy:
● Partner with CEO/Founder and internal teams to develop best-in-class social media strategies
that deliver on the brand’s unique tone of voice and positioning.
● Develop multi-channel commercial strategies that increase year-over-year traffic and eCommerce
revenue across all social media channels
● Develop comprehensive content calendar including social-first campaigns, retail and brand
events, social giveaways, influencer activations, brand campaigns and brand partnerships.
● Serve as internal expert on key social trends, reacting and building on strategies as the channel
and platforms evolve
Content Development & Management:
● Lead day-to-day activities to maintain all social network accounts and communications on
platforms, including TikTok, Instagram, YouTube, Facebook Twitter, etc.
● Lead concepting & ideas, brief, and motivate the Design / Creative Services team to consistently
deliver unique, social first brand content
● Collaborate with Digital Marketing, Communications and e-commerce to develop impactful social media marketing calendar and activities that support key brand initiatives and drive business
results.
● Prioritize projects, secure deadlines and ensure that deliverables are met by the team which
includes daily creative requests for Social Media content.
● Manage social media relationship with external brand partners and sponsors, ensuring optimal
strategy and execution of social media for activation
● Analyze data and performance in real time, updating the Executive team on performance and
optimizing strategies and content accordingly.
QUALIFICATIONS:
● 5 – 10+ years of experience developing and managing social media strategy preferably with a
fashion brand / founder led brand.
● Track record of driving results through creating and managing social media content, audience
development and engagement.
● Early adopter of new platforms, systems and tools for creating content nimbly.
● Knowledge of and a passion for fashion, trending news, culture and social media topics that
influence consumer behavior.
● Ability to use a strong data-orientation and analytical mindset, coupled with creative thinking to
generate compelling, engaging and social content.
● Creative, strategic and collaborative approach to problem solving.
● Strong interpersonal and influencing skills with the ability to interact with senior leaders.
● Excellent verbal and written communications skills; ability to write clear compelling content and
use storytelling to build engagement.
● Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment.
● Bachelor’s degree in business, marketing, communications or related field or equivalent
experience.
alice + olivia
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