ROLE: PR Manager Â
REPORTS TO: PR Director or VP of Public Relations Â
PURPOSE: The PR Manager brings quick-thinking, passion and leadership to Lola Red’s core services: Public Relations, Influencer Marketing, and Social Media Strategy. Working alongside account managers and team members, you’ll set the direction for achieving clients’ KPIs and answering the questions of what’s next. You connect the dots on what challenges are faced, what goals need to be met, and the strategy to get there. You’re an active leader that can guide coordinators, interns, and managers to be the best PR professional partners to our clients and partners. And, you have a natural passion for learning, growing and the 24-hour news cycle we live, eat, and breath. At Lola Red, we weren’t just founded by an entrepreneur, we all carry that spirit and are going for the next big thing.Â
FOCUS:Â Â
- 20% team management, education and oversight Â
- 30% strategic public relations guidance and leadership for clients and new business proposals
- 50% public relations and communication execution for Lola Red clientsÂ
RESPONSIBILITIES:Â Â
- Develop and execute integrated public relations campaigns including media relations, influencer marketing, and social and digital strategy that make our clients seen by target audiencesÂ
- Collaborate with new business team to establish strategic public relations proposals for new clients Â
- Work with account teams to achieve client KPIs that support client satisfaction, growth and retention Â
- Deliver strong storytelling and messaging practices that effectively highlight client’s brandsÂ
- Ability to gain quick understanding of client industries, trends and potential crisesÂ
- Maintain knowledge on a client’s budget and allotted hours to effectively manage and complete tasks at hand while maintaining profitability Â
- Participate in weekly departmental EOS L10 meetings to align public relations department, measure success, identify areas of concern and establish necessary solutions
- Establish and maintain positive relationships with key members of the media and influencers on behalf of Lola Red and its clients
- Knowledge in earned, owned and paid channels and how to align clients with the right approach
- Understanding of influencer marketing strategies and execution across social media platformsÂ
- Act as a mentor to all members of the public relations team to help them grow personally and professionally Â
- Conduct weekly, monthly and annual status reviews with members of the public relations team that align with Lola Red’s overall EOS review process Â
- Demonstrate leadership through manager group to address company issues and develop solutions
- Maintain positive work atmosphere by demonstrating Lola Red’s core values:Â
- We are professional partners
- We lead with honesty and transparencyÂ
- We embrace challenges and play to win
- We are all in
REQUIREMENTS:Â Â
- 5-7 years professional experience in public relations, media relations, communication
- 3+ years prior agency experience preferred  Â
- 3+ years of client-facing interaction and management of strategic public relations, marketing or communications strategiesÂ
- Strong understanding of current public relations strategies, including influencer marketing and media relationsÂ
- Proven leadership in managing, guiding and successfully developing a team Â
- Degree in public relations, strategic communications, digital marketing and/or communications a plus
- Strong project management and budgeting skills
- Ability to successfully manage multiple projects simultaneously in an entrepreneurial business environment
Lola Red
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