Senior Marketing Executive, Scoop

About Hyve

We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

About Scoop

Recognised by designers, fashion buyers and industry experts as one of the UK’s leading fashion trade shows, Scoop is an exclusive edit of sought-after fashion collections and emerging international designers, many of whom select Scoop as their only trade platform.

With an impressive line-up of the finest premium collections, Scoop is famed for its unique aesthetic. Carefully curating over 250 designer labels around outstanding works of contemporary art, Scoop offers visitors a unique and bespoke buying environment to discover a host of the new season collections.

Launched in February 2011, by Karen Radley, Scoop has developed into one of London’s leading fashion trade shows, encompassing an edited line up of premium women’s fashion as well as luxury home, beauty, lifestyle and men’s collections.

Key Responsibilities

• Stemming from the strategic marketing plan, manage the creation, and oversee delivery, of the campaign and media plans for event, ensuring targeted messaging and activity plans per customer segment and journey, ensuring that this drives profitable customer acquisition, customer experience and retention.

• Copywriting for Scoop digital campaigns including show publications, visitor email campaign and digital content on the website

• Execution of the email campaigns in collaboration with the central automation team and the Marketing Manager

• Manage social media channels for Scoop including writing, publishing posts and reporting for both organic and paid activities

• Assisting on design work, editing and support proofing of tangible and/or digital creative

• Work with key external suppliers and internal teams: PR, designers and internal automation and digital teams to ensure all channels are effectively optimised to produce the best results with the most effective spend

• Support the project delivery for Scoop International shows including high-quality copywriting, proofreading, sourcing the right images and ensuring we meet all deadlines

• Brief, distribute and measure marketing campaigns for Scoop – email, social media, website, PPC and press

• Maintain the marketing cost tracker for Scoop event, by raising PO’s and communicating these to suppliers and continually monitoring spend supported by Marketing Manager

• Ensure all internal and external stakeholders follow the writing style guide for Scoop and support the development for our tone of voice to take the brand to next level

• Work with Marketing Manager to identify new and insightful media partners

• Manage the delivery of media partnerships, liaising with designers, providing collateral, building relationships and monitoring execution

• Support on photo/videography briefs and delivery onsite and throughout the year

• Provide regular channel analysis to Marketing Manager for regular reporting of event KPI performance vs. target.

• Lead and work with the campaign teams (digital, creative, automation, social and PR) and Marketing Assistant to ensure efficient and effective delivery against the integrated strategic marketing plan

• Ensure strong communication with the Marketing Manager at all times, including meetings to review activity, spend and results, and agree on plans to optimise or remediate where needed.

• Manage, enhance and clean the delegates and exhibitors database, working with relevant functions

• Provide general admin support as and when required by the team and on some occasions required to deputise Marketing Manager and attend or present in meetings

Valued Skills

• Experience of creating highly effective tactical marketing plans.

• Experience growing and nurturing delegates/exhibitors communities.

• Copywriting skills – must demonstrate examples of compelling content production for emails, website, and print

• Experience in developing and executing digital B2B marketing initiatives to generate leads.

• Experience in creating face-to-face and digital/online customer experiences.

• Practiced in managing and implementing all aspects of the marketing mix.

• Experience of developing customer insight, segmentation and improving customer experience.

• Experience in stakeholder (internal and external) management.

• Experience in budget management, with an analytical, data-driven and highly structured approach to decision-making

• Experience in identifying relevant media partners and experience of working within the events industry – desirable

• Proficiency in Photoshop, HTML and In-design and knowledge of marketo, Hootsuite and CRM – desirable.

• Ability to raising PO’s and communicating these to suppliers and continually monitoring spend

• Fluent in English (verbal and written) and demonstrable ability to communicate confidently and to negotiate.

• Strongly results-focused, able to clearly demonstrate success via proven metrics

• Proven relationship skills – able to build and develop working relationships across the business to facilitate accomplishing goals, leverage learning and share best practices.

• Experience of working within the events industry or fashion industry desirable.

• Ability to deliver presentations clearly, and succinctly convey information and ideas through a variety of media to individuals or groups within the team in a manner that engages the audience and helps them understand and retain the message.

• Degree in business or marketing/ CIM diploma desirable.

Hyve Group plc