Overview and purpose of role:
You will support the communication team in delivering positive results to build long-term brand growth and position Christian Louboutin as an international luxury fashion brand for the UK and Scandinavian market. To also help promote Christian Louboutin in-line with the agreed communication and marketing strategy in order to maximize awareness of the Men’s and Women’s Fashion Lines through multiple channels in target media, retail and digital channels. A key support function aiding all press and marketing activations, you will also be pivotal in collating reports and analysis for projects as well as regional market information, market trends and best practices as well as maintaining efficient running of day-to-day- press and VIP requirements.
Key Responsibilities of the role:
PRESS
- Work closely with the team to support execution of local activities according to the marketing plan as well as the daily operation of a busy marketing and PR function
- To ensure the smooth running of sample movement and oversee the fulfilment of all press sample requests/returns, showroom coordination, seeding support and oversee the movement and auditing of stock seasonally
- Support the team to facilitate showroom appointments with key brand contacts where required
- Oversee the organization and logistics for the press office including training and management of press interns.
- Research and identify communication trends and media landscape developments for the region
- Take ownership of weekly press, digital and social media reports as well as proactively compiling quarterly PR results and analysis against department KPI’s, ensuring they are accurately measured and communicated to key business areas
- Maintain and establish positive relationships with press, ensuring positive projection of brand image
- Maintain comprehensive media lists which are up to date with all industry movements for relevant markets
MARKETING & EVENTS
- To assist on all event planning, coordination and support including but not limited to seasonal international presentations and press days
- Support cross functional retail marketing and event activations where required
- Work closely with Retail, Merchandising and E-Comm teams to proactively follow sales and sell-through reports in order to assist in identifying new opportunities for further exposure of the brand
- Assist the management and supply of campaign material across activities ensuring consistency of messaging and implementation of brand guidelines with all partners
- Working closely with the retail team and store staff on events and information/ asset sharing
- Participate in all relevant global and regional meetings, connecting with both regional and global teams to regularly communicate updates and support new opportunities; share updates with internal stakeholders to aid in project planning and execution
- Support the VIP & Events manager to compile and manage guest lists for department events
- Perform any further tasks, which would reasonably be required of coordinator within a busy and fast-paced department
- Ownership of post event and project recap reports
PROJECT COORDINATION, REPORTING & ANALYSIS
- Act as the information hub for the team by regularly updating all team materials, including strategic planning documents and project critical paths
- Responsible for compiling meeting agendas and organization of interdepartmental meetings
- Support with non-media related strategy coordination- presentations, kick-offs and reports
- Provide analysis and information, drawing conclusions on market and industry trends, best practices, and customer dynamics to aid in defining new opportunities. You will regularly compile and distribute key insights documents for the market
- Organization of logistics related to photo shoots, events, media partnerships: delivery, security, etc.
- Remain abreast of industry news, changes in the media landscape and trends
- To act as a brand ambassador and become immersed in the brand culture
DIGITAL & SOCIAL MEDIA
- Support in the coordination and execution of influencer paid and seeding projects
- Support the VIP & Events Manager on all digital related contracts and payments, and other forms of documents
- Contribution, maintenance and updates of the regional influencer target lists
- Proactive monitoring and awareness of social media platforms for both the brand and competitors. You will be responsible for tracking major digital marketing trends (best practices, innovations, etc.) to bring the value to the team.
- Track and support the analysis of all digital and social activations
Skills and Requirements:
In order to deliver the main responsibilities of the role, you will need the following skills:
- Bachelor degree with a minimum 1-2 years of experience in PR, marketing, events or similar functions with project coordination and communications experience a plus
- Experience in luxury fashion and accessories preferred
- Outstanding communication and interpersonal skills
- Excellent organization and project management skills with strong follow-through and attention to detail
- A team player with the agility and ability to adapt to local market and business needs. You must have the ability to develop and maintain relationships with key internal and external stakeholders
- Excellent PC Skills (Excel/Photoshop/Word/PowerPoint) with the knowledge of all types of social media platforms
- Ability to think proactively, prioritize multiple projects and meet deadlines
- Excellent written and oral communication skills; ability to interface with all relevant stakeholders and articulate thoughts and express ideas/mechanics in a clear, logical way
- The ability to communicate in line with company style/strategy and to raise issues promptly and to report efficiently
- Experience with FGPS and DMR/Launchmetrics programs would be an advantage
- Stock management
- Other languages an advantage
- A genuine interest in creative industries and cultures with a good understanding of the media and digital landscapes
Technical:
- Microsoft Office Skills – Outlook, Word, PowerPoint & Excel
- Skilled used of DMR/Launchmetrics (Print, Web and Social), Influencer Intelligence and Fashion GPS reporting tools
- Knowledge of Adobe Acrobat/ Photoshop/Indesign a plus
Soft skills:
- Self-motivated, reliable, proactive and positive
- Outstanding communications skills, both written and verbal,
- Excellent attention to detail
- Strong organizational and time management skills with the ability to meet deadlines and work under time-pressure
- Passionate and conscientious with a logical mindset
- A fast learner who is creative and agile
- Business oriented team player
- Interested in new technologies
How will success be measured?
- Consistent achievement of set KPI’s
- Proactively have oversight of department projects and activations and display ownership of updating and sharing planning documents, critical paths, reports and analysis
- Data and information analysis; developing and employing consistent and accurate measurements for reporting on ROI
- Developing a strong relationship with global teams across functions
- Maintain and develop relevant external relationships
- Consistently meets deadlines and displays agility and the ability to work under time pressure and manage priorities
- Ability to work as a team and provide reliable support for the department
- You will have biannual performance reviews with targets set to further improve your performance
Our people are at the heart of our brand.
We celebrate individuality and allow the freedom to have responsibility, autonomy, and creativity within your role. Our colleagues have in common the passion and dedication to our Brand, and its continued success.
We live by our values:
We are down to earth – we stand with authenticity, integrity, and respect. We have passion – we drive our business with agility, commitment, and care. We have happiness in all that we do – we collaborate with positivity, open-mindedness and fun. We work with inspiration – we envision the future with confidence, creativity, and freedom.
If the shoe fits, walk with us…
Diversity, Equity and Inclusion
The Maison Christian Louboutin is an equal opportunity employer. We are committed to recruitment practices that do not discriminate against any job applicant because of their race, color, gender, age, nationality, culture(s), religion, sex, physical or mental disability, or age. We believe that a culture of diversity and individuality fosters our core values we listed above. So, if you also share this mindset and these values and you dream of coloring your soles red as part of the Louboutin adventure, please join us!
*Please note:
By submitting your CV and/or LinkedIn Easy Apply profile information to Christian Louboutin UK Ltd for the above role, you hereby consent to be contacted by email and/or by telephone in relation to this recruitment process by the HR, Northern Europe Team.
Christian Louboutin UK Ltd respects your privacy and your desire to understand how your information will be handled and used. For more information on our how we collect, use and store your information, please refer to our Privacy Notice: https://eu.christianlouboutin.com/uk_en/policy
Christian Louboutin
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