Job Summary:
The Associate Media Director constructs the strategic groundwork for media plans. They work within the organization and led the development of building multi-channel media plans and tactics that deliver on client’s goals. They utilize industry trends, media tools and resources, and proven media to drive the strategic media recommendations.
Key Areas of Responsibility:
- Responsible for creating strategies and recommendations for media plans across on-line and off-line media: Video (National and Local television, OTT, addressable TV, Digital/Social Video), Audio (National and Local Radio, Digital Audio (including Podcasts), Print, and Out-of-home, Social, Search, and more
- Develop a working knowledge of client’s goals, guidelines and strategies and an understanding of how that is translated through strategic media planning techniques
- Gather and analyzes data to provide sound, strategic, consumer-insights driven media recommendations
- Responsible for creating and maintaining media documents such as flowcharts, POV’s, and budget sheets
- Work with buying team to ensure all campaigns are running as ordered
- Assist in campaign post buy development – a collaborative with Buying team
- Build Media Plan presentations that are visual
- Keep abreast and able to provide POVs on media trends, media outlets, etc.
- Supports or manages day-to-day client interactions
Qualifications:
- Bachelor’s Degree required
- 5+ years Media Agency Planning experience
- Experience with media tools- Ad Intel, Scarborough, MRI, Telmar, etc
- Must be able to showcase innovative thinking and a firm understanding of the media landscape to build multi-channel paid media strategies, including broadcast, digital, social and out-of-home
- Experience planning local media across diverse DMA’s
- Strong attention to detail, follow through, and organization is a must
- Math skills and analytical thinking skills a must
- Proficiency in Excel is a must. Strong MS Office skills: Word, PowerPoint and Outlook
ICON International, Inc.
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