ICON International, Inc.

Manager, Ad Tech & Media

JOB WILL BE LOCATED IN FT. LAUDERDALE, FL

ICON International, repeatedly named one of the 25 Best Places to Work and a Top Workplace for Thirteen years consecutively, is currently seeking an experienced Ad Tech & Media Manager. This position requires 4+ years of digital media buying experience.

Profile:

As a Manager of Ad Tech & Media, you will be responsible for negotiating digital media buys and managing accounts, as well as overseeing the integration of 1st party data through the client’s data platform. In this position you will oversee the pacing of campaigns, in addition to analyzing campaign performance to optimize towards client KPIs. The ideal candidate is flexible and can modify their approach based on marketplace conditions and the evolving needs of our clients, utilizing their experience and judgment to accomplish goals. The candidate will also have strong knowledge of the Ad Tech ecosystem, and understand conceptually how best to utilize different ad platforms to achieve optimal performance for the client. This position will be responsible for training team members and assisting in their growth and development. National linear media buying experience is a plus.

Responsibilities:

• Execute media campaigns based on client objectives and strategies.
• Negotiate with media vendors to achieve the most efficient pricing for ICON clients.
• Manage the implementation of client’s 1st party data, working closely with the ICON Data & Analytics team.
• Evaluate and recommend new Ad Tech vendors, taking into account cost efficiency and media performance.
• Manage buys and recommend tactical changes to maximize campaign performance.
• Assist in analysis of research to develop strategies and tactics.
• Oversee traffic sheet implementation, working closely with Ad Operations team and Client team.
• Manage day-to-day plan changes and maintenance of media plans.
• Establish and maintain effective relationships interdepartmentally as well as with those outside the team.
• Stay current with marketplace and industry trends.
• Develop vendor relationships.

Qualifications:

Suitable candidates have the following experience:

• Minimum four years of relevant agency/buying experience.
• Solid Foundation in Digital Media, including Mobile, Video, Programmatic, etc.
• Understanding of data platforms (CDP), and how they function within media campaigns.
• Experience working with measurement and attribution.
• Experience in national TV buying is a plus but not required.
• Experience creating traffic sheets for upload into ad servers (such as Google CM360)
• Superb negotiation skills
• Strong Excel skills
• Strong relationships with media vendors
• Ability to lead and manage a team.
• Polished, with excellent interpersonal skills and ability to forge relationships with clients.
• Highly organized and an initiative-taker who thinks creatively.
• Great organizational skills, time management, and the ability to multi-task
• A collaborator who can prioritize and work in a fast paced, changing environment.
• Solid written / verbal skills
• Ability to interact with key top management.
• Barter experience is a plus but not required.

ICON International, Inc.

Job Summary:

The Associate Media Director constructs the strategic groundwork for media plans. They work within the organization and led the development of building multi-channel media plans and tactics that deliver on client’s goals. They utilize industry trends, media tools and resources, and proven media to drive the strategic media recommendations.

Key Areas of Responsibility:

• Responsible for creating strategies and recommendations for media plans across on-line and off-line media: Video (National and Local television, OTT, addressable TV, Digital/Social Video), Audio (National and Local Radio, Digital Audio (including Podcasts), Print, and Out-of-home, Social, Search, and more
• Develop a working knowledge of client’s goals, guidelines and strategies and an understanding of how that is translated through strategic media planning techniques
• Gather and analyzes data to provide sound, strategic, consumer-insights driven media recommendations
• Responsible for creating and maintaining media documents such as flowcharts, POV’s, and budget sheets
• Work with buying team to ensure all campaigns are running as ordered
• Assist in campaign post buy development – a collaborative with Buying team
• Build Media Plan presentations that are visual
• Keep abreast and able to provide POVs on media trends, media outlets, etc.
• Supports or manages day-to-day client interactions

Qualifications:

• Bachelor’s Degree required
• 5+ years Media Agency Planning experience
• Experience with media tools- Ad Intel, Scarborough, MRI, Telmar, etc
• Must be able to showcase innovative thinking and a firm understanding of the media landscape to build multi-channel paid media strategies, including broadcast, digital, social and out-of-home
• Experience planning local media across diverse DMA’s
• Strong attention to detail, follow through, and organization is a must
• Math skills and analytical thinking skills a must
• Proficiency in Excel is a must. Strong MS Office skills: Word, PowerPoint and Outlook

ICON International, Inc.