The VP, Creative Director leads the creative effort for a significant number of accounts and new business efforts at the assigned office.
COPY
- Responsible for the clear articulation of the brand narrative
- Responsible for communicating all enhancements and nuances of the brand to the clients and team members
- Responsible for ensuring all elements of the brand are working in harmony in a consistent way
CONCEPTING
- Actively participate in the development of a creative brief
- Work with an assigned creative team to give constructive direction to sharpen the work
- Make creative decisions to help focus his/her creative team
PRESENTING
- Responsible for the team’s final output of presentations that are well thought out and delivered on time, allowing for proper presentation prep and rehearsal
- Develop creative strategy slides to help sell the work in
TEAM INTERACTION/MANAGEMENT
- Conduct creative leadership review prior to deliverable submission to internal review
- Streamline team’s resources and communications and works to find ways to remove day to day barriers and burdens from his/her team
- Utilizing discovery and kick-off meetings, ensures complete and thorough understanding of project ask before initiating work
- Partner with account team when problems occur and proactively works to come to the best solution that serves both client and agency needs
- Secure strategic partner buy-in for foundational content projects including video, web sitemaps, detail aids, etc.
- Establish and maintains communication throughout lifecycle of all projects
- Proactively communicates any anticipated delay of deliverables against deadline
- Take time to work with his/her direct reports on both areas in need of improvement as well as teaching them to leverage inherent assets
- Deliver constructive feedback, early/often and in-person
PRODUCT AND CONTENT KNOWLEDGE
- Understand product, category and competition so that can easily participate in any strategic discussion
- Developed and demonstrate a thorough ownership of the brand narrative, key messages and data along with the ability to verbally communicate it internally and to clients
- Utilize his/her experience across different therapeutic categories to help guide team and offer new perspective to client
STRATEGY
- Understand the agencies strategic direction. Stays abreast of industry drivers. Keeps up to date on key client’s challenges, opportunities and competition
- Is a key contributor alongside of the account lead and is working to establish long-term relationships that enable trust, pushback, better work, referrals etc.
- Take an active interest in clients’ market and develops a sound knowledge of clients’ product and target audiences. Keeps current with industry trends
- Educate clients on the value of branding and marketing communications. Works with account and planning team to understand and develop solid strategies for client initiatives
BUSINESS DEVELOPMENT
- Dive enthusiastically into new business opportunities and brings ideas and new thinking to the table to secure wins
- Participate actively on business development initiatives representing the creative department
- Display competent and convincing client presentation skills without supervision
CREATIVE AGENCY LEADERSHIP
- Take responsibility for outcomes and guide team in decision making
- Is clear and consistent in direction and is a role model for the rest of the team in terms of work ethic and dependability
- Mentor junior members of the agency and direct them toward the overall vision for the agency
- Review portfolio, interview candidates and work toward the growth of the department and the larger organization
Minimum Required
Bachelor’s degree
Appropriate portfolio
10-years design related experience in advertising or marketing agency
Managed client interactions
Advanced conceptual ability with sophisticated design sense
Healthcare industry/medical field experience
Knowledge of Mac OS platform
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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. © 2020 Precision Medicine Group, LLC
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at [email protected].
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