Our client, a top cannabis brand, is seeking a multi-talented Creative Director, bringing strategy to life through attention grabbing, dynamic, and emotional multi-channel marketing initiatives. The ideal candidate will understand how advertising, public relations, marketing, web, and social media play together in today’s media landscape by elevating brands and maximizing consumer appeal. This role will report directly to the COO.
Only experienced creative marketing directors with a proven background in online marketing, analytics, social media, campaigns, product launch, strategy, website traffic and SEO will be considered.
Job Responsibilities and Duties:
- Manage the creative process from concept to completion.
- Translate the cannabis company’s marketing objectives into clear and creative strategies and ensure brand continuity across all marketing channels.
- Lead and direct the creative team in the production of all marketing collateral
- Be a digital native and social media guru capable of leading teams to produce relevant and award-worthy work on all digital and social platforms.
- Increase revenue generation through use of proactive and innovative methods that will reach, engage, and retain customers.
- Promote synergy between marketing and retail cannabis dispensary outlets.
- Develop and execute their social media campaigns with quantifiable objectives to measure results.
- Launch new products to include ecommerce platforms.
- Reconfigure and implement landing website.
- Track and analyze social media growth and engagement using apps and social media analytical tools.
- Participate in interpreting, defining, and enhancing the user experience; and contribute to product development initiatives through shared customer feedback.
- Ensure that the brand is strong and consistent in every marketing tactic, and that the Company story is communicated with creativity and impact.
- Lead the creation/production of inspiring design, content and campaigns that builds the brand.
- Facilitate business partnerships with creative affiliates including designers, art directors, copywriters, photographers, and web developers.
Required Skills & Experience:
- 4+ years Social Media Marketing and 5+ years Marketing experience required – cannabis industry experience preferred
- Bachelor’s degree in Business Administration, Communications, Marketing, Advertising, Public Relations, or related discipline
- 3+ years SEO and website traffic analysis and 5+ years of relevant work experience in the advertising, marketing, or design sectors
- Experience design and branding
- Agency experience a plus
- Extensive experience in social media marketing and social networking using social analytics tools
- Strong knowledge of writing and creating content for Search Engine Optimization (SEO)
- Entrepreneurial minded with the ability to facilitate seamless synergy with executive management, vendors, partners, and their creative teams.
Compensation: $120,000 – $150,000 includes full medical coverage, PTO, and Paid Holidays
If this sounds like the position you have been waiting for, please apply using the online application or the link below – all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.
CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. TEAM200
www.CannabizTeam.com
CannabizTeam – Executive Search and Staffing
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