Manager, Global Live Services Marketing – NBA 2K

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

2K is looking for a proven Lifecycle marketer to play a critical role on the Global Live Services Marketing team. Working with the Sr. Director, Global Live Services Marketing to design cohesive player journeys and compelling content, that drive engagement and loyalty.

What You Will Do

• Motivate players to engage with our 2K Sports titles by delivering content against key moments throughout the players’ journey
• Leverage behavioral and transactional data, as well as automation tools to deliver highly personalized messages and content, at scale
• Work with leadership to define when, where and what content our players see at critical moments in their progression
• Partner with teams to increase the lifetime value of our players by developing strategies that guide how game teams take advantage of the personalization tech and tools available
• Build and manage a global plan, content briefs and content calendars
• Be the key point of contact for lifecycle strategy programs across multiple titles
• Ensure reporting and analysis are leading to meaningful change across evergreen and campaign-based content

Who We Think Will Be a Great Fit

• Deep understanding of consumer segmentation driven approaches to marketing
• Strategic thinker, with the ability to clearly articulate vision and implement plans
• Ability to seamlessly integrate into existing marketing team, and build trust and credibility with product development, commercial, and other internal & external partners
• Self-starter, able to take ownership over tasks and carry them throughout to the end
• Strong communicator and collaborator
• Thrive in a fast-paced, dynamic, flexible environment
• Above average knowledge of current entertainment and content trends (gaming, film, etc.)

What Skills Are Needed

We are looking for a GOOD human with a collaborative working style.

• 3+ years of experience in CRM, and/or engagement/lifecycle marketing
• Demonstrable experience in developing and executing marketing campaigns, leveraging paid media, social, email, push notifications, and in-app/game messaging
• Solid business analytics skills
• Passion and a natural curiosity for content creation, planning, and delivery
• Fundamental knowledge of the NBA, WWE, the PGA its athletes and storylines
• Mobile games marketing experience a plus
• A bachelor’s degree, preferably in Marketing, Advertising, Communications, Media or related

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
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