Paid Social Media Marketing Manager

Ranked by Forbes as one of America’s best startup employers for two consecutive years, Bambee is a growth stage, venture-backed startup that is developing and deploying best-in-class Human Resources technology and services, while reimagining employment for the largest segment of the job market – small businesses. Bambee consists of self-starters – past and future entrepreneurs who view their departments like small companies. As a member of the Bambee team, you have an insatiable drive for results. Solving customers’ problems excites you. Data guides you. Results inspire you.

Bambee’s goal to offer Human Resources for $99/month has never been done. The team accomplishing this is a team full of drivers. What are you? If you’re a passenger, thanks for reading. If you’re a driver, join us.

*
Opportunity for Impact*

You are obsessed with driving growth. The Paid Social Media Marketing Manager is a performance marketing & revenue driving role at Bambee. You will focus on lead generation and customer acquisition by leveraging paid & organic tactics on Facebook, Instagram, Tiktok, Snapchat and Youtube to reach America’s Small Businesses.

In this creative & quantitative role, reporting to the Manager, Marketing Operations, you will build and execute strategies that use internal and macro economic data about Bambee’s customers to drive insights about customer pain points, the evolving jobs market, and our simple yet robust product and services. You’ll then use these insights to work with designers and content creators to develop high performing ad & content campaigns. The Paid Social Media Marketing Manager will analyze the performance of these efforts rigorously on a daily basis, identify themes that drive strategy to improve future month’s channel performance, and manage budgets in a way that maximizes growth.

You are a warrior in your craft. You are nimble, highly accountable, objective in your judgments, and you drive for urgency and greatness in tandem.

*
The 3 Key Obsessions of the role: *

• Channel Growth – Command growth in Bambee’s customer base through video, Facebook, Instagram, and Youtube. Ideate novel methods to tapping into potential customers on the media channels while remaining true to our core mission and current customer base

• *

Strategic Initiatives, Insights & Analysis *- Recommend go-forward strategies on how to grow Bambee’s customer base while keeping a keen eye on efficiency and optimizing for capital. Collaborate cross functionally with sales and finance to ensure that marketing campaigns are not only hitting goals but exceeding expectations. Understand key performance indicators in what they are telling us, but equally as important, what they are not telling us. Employ hypothesis-driven thinking to narrow down on solution growth strategies quicker.

• *

Creativity & Urgency* – Devise novel ways of iterating and testing through marketing campaigns to quickly converge on solutions that work. Work with channel partners to negotiate and leverage deals favorable to Bambee. Meaningfully use content and social platform engagement to activate social media in ways that stimulate dialog and growth.

Responsibilities

• Channel Growth – Craft evergreen content surrounding the Human Resources and Payroll space that supports marketing campaigns for lead generation, lead nurturing, and brand awareness that contributes to customer acquisition, engagement, and retention.
• Create and manage the content editorial calendar to deploy timely messaging to key audiences through various mediums (Facebook, Snapchat, Instagram, TikTok, and more)
• Obtain, edit, and source credible quotes for value-driven written content including blog articles, press releases, ads, social media posts, and more
• Stay up-to-date on industry trends and work with the HR compliance team to effectively and clearly message Bambee clients
• Nurture and manage relationships with new and existing freelance writers

• *

Strategic Initiatives, Insights & Analysis: * Leverage left brain thinking to inform right brain decisions, driving to insights through data analysis and ultimately reaching creative solutions and strategies

• Manage day-to-day posting for Bambee social media accounts
• Develop content for campaigns deployed at key moments in the customer lifecycle
• Work cross functionally with the Data team to understand the impact of your writing on bigger company goals

*
Interview and glean insight from thought leaders within and outside of the organization to increase Bambee’s expertise within the industry

• Creativity & Urgency: A/B test content formats, topics, and mediums to determine what resonates with leads and current customers
• Continuously identify opportunities to optimize content for increased reach and engagement
• Move fast and take action while calibrating for risk versus opportunity

Required Qualifications

• BA/BS degree in Mathematics, Information Systems, Statistics, Economics, Marketing, Business or related discipline
• 4+ years of experience in professional writing, editing, and social media, as well as a strong portfolio of work
• Deep knowledge and experience in A/B testing
• Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook, Instagram, Youtube, etc)
• Strong knowledge of Facebook Ads Manager, Youtube Ads, Tiktok etc.
• Ability to communicate complex topics simply and in an engaging manner
• Capability to work both independently and collaboratively
• Excellent research, organizational, and time management skills
• Ability to work onsite in our Downtown Los Angeles office

What’s In It For you?

Bambee cares deeply about employee well being and is proud to offer the following benefits and perks:
Equity, 401(k) with an automatic 3% contribution (even if you don’t contribute!), a generous vacation policy, medical, dental, and vision insurance with options that are 100% employer paid, life insurance, a generous health and wellness stipend, $500 personal travel stipend to promote new life and travel experiences, a dog-friendly office, annual staff retreat, frequent company dinners and happy hours, and professional development.

*
About The Founder*

Bambee was founded in 2016 by Allan Jones (2x-entrepreneur & ex-CMO of ZipRecruiter, and Head of Product at Docstoc [acquired by Intuit]), who has a proven track record in developing successful product and marketing strategies for small businesses/HR.

*
AAP/EEO Statement*

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We expressly prohibit any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of our employees to perform their job duties may result in discipline up to and including discharge.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: One location

Bambee