Sr. Social Media Manager, Gaming

Skybound Entertainment, the home to critically acclaimed global franchises including The Walking Dead and Invincible, is looking for a Sr. Social Media Manager to join the team. The right candidate will develop, lead, and execute social strategy for Skybound Games, Skybound Entertainment’s gaming division, and launch some of the most anticipated titles of 2023.

The primary goal of the Sr. Social Media Manager will be to help conceptualize the global strategy across Skybound Games’ social media channels for all our IP and titles (The Walking Dead, Invincible, etc.). The Sr. Social Media Manager will also lead the gaming division and help establish goals and processes to create engaging, industry-leading content to ensure successful campaigns.

If you have experience managing a team, have a strategic mindset and are a risk-taker who strives for innovation, this role is for you.

Reports: This position will report to the Sr. Director of Social Media and Community.

Responsibilities: Responsibilities include, but are not limited to:

• Develop TOV and strategies to support brand teams that embody Skybound Games’ vision and tone, specified for each our upcoming games, partnerships, and events.
• Manage Skybound Games and specific title channels, managing agency teams, creating topical content, promoting relevant community engagement.
• Work in tandem with numerous internal teams to provide compelling campaign strategies that help support their goals.
• Mentor and motivate the social team to encourage personal and professional growth.
• Monitor performance metrics and help guide social strategy and improve performance and allow internal partners to better understand how their campaigns/content performed against internal and external benchmarks.
• Keep up to date on industry best practices and provide recommendations for internal strategies. Be the driver for new platform experimentation and adoption.
• Connect social and community to the larger business objectives through leveraging data and establishing clear KPI’s.
• Aid Creator Discovery team in identifying and vetting potential social media talent/IP for creative partnerships.

Basic Qualifications:

• 5+ years experience leading social media channels and working on creative and innovative social media campaigns for a gaming brand.
• Specialist in developing social marketing strategies with a keen eye for strong content and copy.
• 2+ years as a people manager.
• Experience overseeing gaming projects from kickoff to execution.
• Proficiency with social media analysis and reporting and using tools such as Sprout Social.
• Hands-on experience driving growth on all major social media platforms (Instagram, Facebook, Twitter, Discord, Reddit, Twitch, TikTok) and driving early adoption on new ones.
• Ability to collect, analyze, and use social data to inform decision making.
• Experience managing relationships with external and internal partners to brief and manage original content.
• Deep understanding of how brands should use social to show up authentically.
• Highly collaborative with the ability to prioritize multiple campaigns competing priorities.
• Comfortable presenting at the executive level, both internally and externally.

Company Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.

Skybound Entertainment