Category: Marketing
Location: US-GA-SAVANNAH
Overview
- Relocation assistance is available!
The TMX Finance® Family of Companies is looking for a Senior Director of Marketing to join our team. As Sr Director of Marketing, you lead a team of creative and strategic marketing and media professionals who are passionate about drawing audiences closer to the heart of our mission. Your understanding of digital, traditional, and omnichannel marketing and marketing technology concepts and efforts, combined with your business acumen and creativity, allows you to lead a team that not only raises brand awareness for the organization across our footprint and online, but also helps the bottom line by driving consumers to our stores and online products. Your leadership skills will help you lead your team to success while facilitating their development along their own career paths -allowing you to also forge your own. You are a strategic thinker who executes a results-driven approach and has the ability to thrive in a dynamic, rapid-growth environment.
Responsibilities
Drive the Company’s marketing strategy and elevate the brand to new heights.
Drive analyses focused on optimizing marketing performance.
Collaborate cross-functionally with product, operations, data, finance, and legal teams to deliver novel, actionable insights into customer acquisition and retention.
Drive all efforts related to analyzing, measuring, reporting, and testing across all marketing channels.
Oversee all traditional and digital media activities such as strategizing, planning, buying, developing, and executing, leading the team to develop creative solutions to driving potential customers to our digital properties and our stores.
Develop, implement, and maintain a digital marketing strategy including but not limited to SEM, SEO, Affiliate Marketing, Link Building, Media Buying, Reputation and Brand Management, Direct Marketing, Field Marketing, Website Development, Omnichannel Attribution, etc. while also managing and developing relationships with various media outlets to ensure the Company gets as much value as possible from all media investments
Build a deep understanding of the business and be able to effectively communicate results and present recommendations to key stakeholders throughout the organization.
Lead multiple strategic initiatives at once, while also being hands-on and diving deep into specific analyses as required.
Be a thought leader in the Company on all topics involving marketing data, analysis, and strategy.
Conduct and present insightful analyses on major marketing trends, challenges and opportunities that feature actionable recommendations to improve customer acquisition and retention
Manage the creation and updating of our consumer-facing websites as it relates to visual design, storyline content, and site visitor acquisition and retention.
Maintain and raise the profile of the Company’s online reputation and brand management process.
Maintain responsibility for Digital and Traditional Marketing budgets, including forecasting and planning for campaigns, materials, and other costs.
Oversee the growth and development of category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention.
Build breakthrough, innovative marketing campaigns to drive category adoption and growth.
Evaluate KPI standards and monitor and review existing analytics on both digital and traditional campaigns, initiatives, and ongoing programs, producing reporting for executive review.
Define and continually challenge KPIs and metrics that are critical to optimizing marketing efforts
Work closely with the Business Intelligence & Data Warehouse and Accounting, treasury & Finance teams to ensure data required for marketing analysis is accurate, timely, and complete
Instill and maintain a strong corporate culture, focusing on positive intent, authenticity, and professionalism
Ensure all marketing output is aligned with overall business goals, values, and strategies.
Work to provide ongoing training and development opportunities for team members, ensuring they have continuous skills and career growth prospects.
Qualifications
- Bachelor’s Degree in Advertising, Marketing, Communications, or a related field
- 8+ years of experience in marketing, preferably with a multi-state and/or multi-brand reach
- 4+ years of experience leading and managing a team
- Media buying experience via television, OTT, and digital within the last 5 years
- Excellent written and verbal communication skills
- Strong negotiation skills with the ability to manage multiple vendor relationships
- Experience with and solid understanding of media buying
- Strong capabilities with branding and identity creation and management
- Strong knowledge of the digital media space and website management
- Expert knowledge of customer experience strategy and management
- Project management skills with time management and prioritization abilities
- Experience with and understanding of robust omnichannel attribution models and measuring platforms such as Google Analytics and data studio.
- Must be proficient in Microsoft Office Suite
- Physical demands for this position frequently include: the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard.
Our Benefits Include*:
- A comprehensive new hire training program designed to help set you up for success
- Access to a robust learning management system, full of e-learning modules and training programs to help boost your professional and personal development
- Uncapped Flexible Paid Time Off
- Eligible to contribute to Company’s Traditional 401(k) and Roth 401(k) upon hire with Company Match
- Professional Development and Mentor Programs plus Ongoing Training Resources
- Multiple coverage levels for Medical, Dental, & Vision
- Group Health & Wellness Program, plus special savings on retail items, travel, entertainment, and more through TMX Perks
- Flexible Spending Accounts
- Basic and AD&D Life Insurance
- Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance
- Performance-based career advancement
- Diverse Culture and Inclusive Environment
Learn More About Us
The Sr Director of Marketing is the leader of the Marketing Team, a group of professionals who are passionate about drawing audiences closer to the heart of our mission. Responsible for driving the marketing efforts of our brands, this team is dedicated to seeing each new initiative come to fruition from inception to implementation. To learn more about this team, visit https://www.tmxfinancefamily.com/careers/top-talent/creative-support/.
Check out what’s happening in our Company at https://www.tmxfinancefamily.com/tmx-talks.
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills and abilities included have been determined to illustrate the minimal standards required to successfully perform the position.
- Based on current benefit offering, which is subject to change with or without notice. Certain benefits are subject to the terms and conditions of the governing plan documents which should be consulted for additional details and eligibility requirements.
Important: The TMX Finance® Family of Companies will never ask you for banking or other payment information at any point during the interview or hiring process, nor will we conduct an interview via text message. Any official email correspondence will come from the domain @titlemax.com or @titlemax.biz. In-store positions are in-person only, remote options not available. For questions or verification, call 1- 855-TMX-JOBS.
All TMX Finance® Family of Companies Are Equal Opportunity Employers.
#INDCORP
PI190573550
TMX Finance
Related jobs:
Casting Call for Male Models – Athletic Photoshoot in Miami
A fitness-inspired photoshoot is looking for athletic male models to be featured in an outdoor campaign in Coral Gables, Miami. This is an excellent opportunity to showcase strength, energy, and determination in a high-quality professional shoot.
Job Responsibilities
- Pose for a high-energy athletic-themed photoshoot
- Convey movement, power, and confidence through dynamic imagery
- Work closely with the creative team to bring the brand’s vision to life
Requirements
- Male models with a fit, athletic build
- Must be legally authorized to work in the U.S. (SSN required)
- Comfortable performing multiple takes in an outdoor setting
- Bonus: Experience in fitness or athletic modeling
Compensation
- Paid opportunity (rate disclosed upon selection)
- 4-hour outdoor shoot in Coral Gables, Miami
- Professional exposure in a dynamic commercial photoshoo
Casting Call for Models – NYFW 2025 Fashion Show
A high-profile fashion event is seeking models to walk in an exclusive New York Fashion Week 2025 runway show. This is an incredible opportunity to showcase designer collections for top brands and gain exposure in the fashion industry.
Job Responsibilities
- Walk the runway with confidence and poise
- Follow designer and stylist direction for fittings and presentations
- Represent fashion brands with professionalism and charisma
Requirements
- Open to all genders and ethnicities
- Strong runway presence and experience preferred
- Must be available for fittings and showtime
- Professionalism and ability to take direction from designers and production team
Compensation
- Paid opportunity (rate disclosed upon selection)
- Professional exposure at a major fashion event
- Networking opportunities with designers and industry professionals
Casting Call for Individuals, Friends, Siblings & Couples – Apparel Brand Campaign in Los Angeles
A well-known apparel brand is seeking individuals, siblings, real friend groups, and couples aged 18-25 to be featured in an upcoming campaign in Los Angeles. This is a fantastic opportunity to represent a major fashion brand in a creative and stylish shoot.
Job Responsibilities
- Pose naturally and confidently in a lifestyle-inspired fashion campaign
- Work with the creative team to bring the brand’s vision to life
- Engage in candid, fun, and dynamic interactions on camera
Requirements
- Open to individuals, real-life siblings, friend groups, and couples
- Ages 18-25
- Comfortable in front of the camera with a natural presence
- Based in Los Angeles
Compensation
- Paid opportunity (rate disclosed upon selection)
- Exposure in a campaign for a well-known apparel brand
- Professional experience in a high-profile fashion shoot
Casting Call for Female Models – Athletic Photoshoot in Miami
A fitness-inspired photoshoot is seeking fit female models with an athletic build for an outdoor campaign in Coral Gables, Miami. This is a fantastic opportunity for models to showcase energy, power, and determination in a high-quality professional shoot.
Job Responsibilities
- Pose confidently for an athletic-themed photoshoot
- Convey strength, movement, and determination through expressive imagery
- Work with the creative team to bring the brand’s vision to life
Requirements
- Female models with a fit, athletic build
- Must be legally authorized to work in the U.S. (SSN required)
- Comfortable with multiple takes and outdoor shooting conditions
- Bonus: Experience in fitness or athletic modeling
Compensation
- Paid opportunity (rate disclosed upon selection)
- 4-hour outdoor shoot in Coral Gables, Miami
- Professional exposure in a dynamic photoshoot
Casting Call for Female Lead in Music Video – Atlanta
A music video production is looking for an energetic and charismatic female lead to be featured in an upcoming shoot in Atlanta. This is a great opportunity to showcase personality and stage presence in a professional music video setting.
Job Responsibilities
- Portray the female lead with confidence and high energy
- Follow creative direction and interact naturally with the camera
- Engage in dynamic movements and expressions that fit the music video’s theme
Requirements
- Female talent with great energy and strong on-camera presence
- Must be available for a 2-3 hour shoot
- Comfortable performing in a music video environment
- Must submit recent headshots or photos for consideration
Compensation
- $175 for 2-3 hours of work
- Professional exposure in a music video production
- Networking opportunity with industry creatives
Casting Call for High Fashion & Streetwear Models in New York
A rising clothing brand is looking for high-fashion and streetwear models to be featured in an upcoming fashion shoot in New York City. This is a great opportunity for models to showcase their style and be part of a dynamic and creative campaign.
Job Responsibilities
- Model high-fashion and streetwear looks for a clothing brand shoot
- Follow on-set direction and embody the brand’s aesthetic
- Pose confidently and professionally in a creative shoot environment
Requirements
- Open to all genders and ethnicities
- Must have a strong fashion-forward look
- Comfortable in front of the camera with a confident presence
- Previous modeling experience is a plus but not required
Compensation
- $200 for an 8-hour shoot
- Professional experience with an emerging fashion brand
- Exposure in a stylish and high-profile campaign
Casting Call for Models in K-Pop Music Video – Los Angeles
A K-Pop music video is seeking female models with dance experience to be featured in an upcoming production in Koreatown, Los Angeles. This is an exciting opportunity for performers to showcase their skills in a high-energy music video.
Job Responsibilities
- Perform choreographed dance sequences in a professional music video setting
- Work closely with the production team to capture the energy of the K-Pop aesthetic
- Maintain enthusiasm and high performance throughout the shoot
Requirements
- Seeking (8) female background models with dance experience
- Seeking (1) lead model with both dance and acting experience
- Height requirement: 5’3″ – 5’5″
- Must provide recent professional headshots or digitals for consideration
Compensation
- Pay based on role and experience
- Exposure in a high-profile K-Pop music video
- Professional on-set experience in the entertainment industry
Casting Call for Family in Running Shoe Digital Campaign – Miami, FL
A digital campaign for a running shoe online store is seeking a real or staged family for an upcoming shoot in Miami, FL. This is a great opportunity for families or individual talent to be featured in a professional advertising campaign.
Job Responsibilities
- Portray a relatable and active family in a digital advertisement
- Follow on-set direction and engage in natural interactions
- Capture lifestyle moments that highlight the campaign’s message
Requirements
- Seeking a full family or individual talent for the following roles:
- Wife/Mom (late 30s)
- Husband/Dad (late 30s – early 40s)
- Grandparent (late 60s)
- Elementary-aged child (9-10)
- Preschool-aged child (3-4)
- Must submit recent family or individual photos with names and ages of children
- Provide full name, contact information, headshot, and full-body images
Compensation
- $80 per hour (minimum 4-hour shoot)
- Professional experience in a commercial campaign
- Opportunity for exposure in a digital advertising project
Casting Call for Hispanic Male Body Double in Atlanta
A production is seeking a Hispanic or tan-complexioned male body double for a scene in downtown Atlanta. This is a great opportunity for talent who closely match the specified look to be featured in a professional production with a competitive rate.
Job Responsibilities
- Serve as a body double for a principal actor in a small scene
- Follow on-set directions and maintain continuity with the actor’s appearance
- Wear a hat and match the required wardrobe specifications
Requirements
- Hispanic or tan-complexioned male
- Height: 5’8″ – 5’10”, slim build
- Waist size: 31 or 32
- Must have darker short hair (hat will be worn)
- Must submit a recent, unedited photo showing current look, along with all clothing sizes and contact information
Compensation
- Competitive pay (rate disclosed upon selection)
- Professional on-set experience
- Opportunity to be featured in a production
Casting Call for Female Models at Exclusive Music Event in Atlanta
A major artist listening event is seeking four female models to engage with guests, take photos, and assist with serving food and drinks. This is an exciting opportunity to be part of a high-profile entertainment event while networking with industry professionals.
Job Responsibilities
- Interact with guests and take promotional photos
- Serve food and beverages in a professional manner
- Maintain a high-energy and engaging presence throughout the event
Requirements
- Female, ages 21-28
- Must have black leggings (shirts will be provided)
- Shirt sizes available: small or medium
- Comfortable in a fast-paced social environment
- Must submit legal name, stage name (if applicable), age, height, shirt size, phone number, Instagram handle, location, availability, and recent photos
Compensation
- $125 for 2-3 hours of work
- Exposure in a high-profile industry event
- Professional networking opportunity
Casting Call for Car Dealership Commercial in Virginia
A commercial production is seeking talent for an upcoming car dealership advertisement filming in Fredericksburg and Henrico, VA. This is a non-union opportunity with competitive pay and a buyout option, making it a great opportunity for on-camera exposure.
Job Responsibilities
- Participate in a professional commercial shoot for a car dealership
- Follow on-set direction and collaborate with the production team
- Deliver a natural and engaging on-camera presence
Requirements
- Male and female talent, 18 years or older
- Open to all ethnicities and backgrounds
- Must be available for both shoot dates (though only required for one)
- Must submit a recent headshot for consideration
Compensation
- $350 per day
- $1,500 buyout for usage (perpetuity, less agency fees)
- Professional on-set experience in a commercial production
Casting Call for Fight Referee in Fayetteville, GA
A production is looking for a male fight referee to be featured in an upcoming project in the Fayetteville, GA area. Talent with real referee experience is preferred, but those who can convincingly portray the role are also encouraged to apply. This is a great opportunity to showcase a strong on-screen presence in an action-packed scene.
Job Responsibilities
- Portray a fight referee in a realistic setting
- Follow on-set direction and maintain professionalism during filming
- Engage in staged fight sequences while maintaining an authoritative presence
Requirements
- Male, aged 30s to 50s, in good physical shape
- Real fight referee experience is a plus but not required
- Must be comfortable performing in a combat sports environment
- Reliable transportation to Fayetteville, GA
- Submit a recent photo, clothing sizes, and any relevant experience
Compensation
- Paid opportunity (rate disclosed upon selection)
- Meals provided on set
- Professional on-set experience in an action-packed production