Work type: Staff Full Time
Location: UMass Amherst
Department: MarCom
Union: PSU
Categories: Public Relations, Marketing, Communications
About UMass Amherst
UMass Amherst, the Commonwealth’s flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.
Job Summary
The University Marcom Group leads and coordinates strategic marketing efforts for the University of Massachusetts Amherst to raise the institution’s global visibility and reputation as one of the nation’s great public research universities. It tells the university’s stories across a wide array of platforms and builds strong relationships with important audiences through a variety of traditional and new marketing tactics. Additionally, Marcom provides leadership, consultation, partnership, and coordination for marketers and communicators across campus, collaborating with all colleges, schools, and units.
Under the direction of the Executive Creative Director, the Senior Video Producer will work collaboratively as a member of the Marcom team to create professional video and multimedia marketing content to support the institution’s strategic goals. The Senior Video Producer is responsible for taking video projects from conception to completion and is responsible for all aspects of video production including pre-production, planning, camera, light, and sound operation. This position must have a strong understanding of video and multimedia best practices driving to achieve results and strategically addressing visual problems with creative concepts. In addition, the Senior Video Producer is responsible for all aspects of digital asset management within Marcom and requires the ability to follow established brand guidelines and workflows.
Essential Functions
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Serve as a producer and project manager for video and multimedia content initiatives ensuring projects are completed on time and within budget.
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Manage in-house multimedia video/motion designer, in-house photographer, as well as freelance and contract personnel and student employees as needed.
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Collaborate on institution-wide projects and initiatives to develop concepts that align with content best practices and brand guidelines.
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Collaborate with the University Relations News Team video producer to identify content opportunities and ensure a holistic UMass Amherst multimedia and video strategy.
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Plan and run studio and location shoots.
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Oversee asset management, including data collection from camera media, encoding video and audio files, uploading video files to various platforms for review and distribution, backing up files to a digital asset management system, and metadata tagging of files for cataloging and archive.
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Provide content output quality assurance with a high attention to detail.
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Meet with internal university clients to evaluate and discuss requests and ideas for video and multimedia projects across campus.
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In collaboration with Multimedia Video/Motion Designer, perform post-production tasks including professional editing, motion graphics creation, color correction, audio mixing, and video compression as needed.
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Work with external agencies and partners on video and multimedia projects.
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Use project management and database software to build timelines and track project progress and final deliverables.
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Demonstrate a multicultural awareness and contribute to cultivating an inclusive, and respectful university community.
Other Functions
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Performs other duties as assigned.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
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Bachelor’s degree with preferably a focus on video editing or production; other related degrees will be considered.
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5+ years of professional experience in all areas of video production.
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Advanced understanding of video production technologies and techniques, including the operation of audio recorders, cameras, lenses, and lighting equipment.
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Digital asset management experience.
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Experience with non-linear editing, including motion graphics creation, color correction, audio mixing, video compression, and online distribution.
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Proficient in Final Cut Pro X, Adobe After Effects.
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Must be able to travel locally for on-location shoots throughout the UMass Amherst campus. Must be able independently transport equipment to video shoot locations in a secure manner.
Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
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Strong interpersonal, organizational, and project management skills, with the ability to meet deadlines, prioritize, and work on multiple projects simultaneously.
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Demonstrated ability to communicate effectively.
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Management experience is a plus.
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Willingness to learn new technologies and techniques as video production standards evolve.
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Experience working in higher education.
Physical Demands/Working Conditions
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Typical office environment.
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Some local travel throughout the UMass Amherst campus.
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Carry, balance, push/ pull, lift video equipment to complete video shoots. May require incumbent to sit, stand, squat, and/or bend to capture video footage.
Work Schedule
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Monday – Friday, 37.5 hours/ week.
- This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.
Salary Information
PSU Level 28
Salary Chart
Special Instructions to Applicants
Along with your application, please submit a resume, cover letter, and contact information for three professional references. Video samples must be submitted with application. The position may remain open until filled.
UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.
Advertised: Sep 9 2022 Eastern Daylight Time
Applications close:
University of Massachusetts Amherst
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