Social Media Producer
NYC & NJ Offices
Our client, a world-renowned children’s lifestyle brand is looking for a Social Media Producer to oversee all Social Media.
SUMMARY:
The Social Media Producer will provide strategic expertise as well as insights to develop, plan and implement a wide reaching social media strategy for all platforms, including YouTube and TikTok. In the role, you will create and manage campaigns, partnerships and influencer relationships to amplify this iconic brand and will act as the authentic voice of the brand in posts and by responding to /conversing with the audience in a highly interactive manner.
DUTIES AND RESPONSIBILITIES:
Working in conjunction with the Chief Marketing Officer, you will develop, and implement, a groundbreaking social media strategy and calendar to acutely engage and excite an ever-growing audience.
· Develop a voice & personality for the brand and assure an authentic / consistent experience for the audience as a whole.
· Spearhead campaigns that drive reach, awareness, buzz as well as viral social conversation.
· Drive end-to-end campaign orchestration from strategy / brief development, through creative and execution, to measurement and reporting, ensuring clear communication throughout each step of the process.
· Harness all forms of media for best storytelling and engagement.
· Manage internal and freelance staff and vendors to execute your vision.
· Identify brand ambassadors and influencers, via direct partnership or through third-party platforms, including managing contract negotiations, strategy briefing, and content creation approvals.
QUALIFICATIONS:
· Bachelor’s degree required and 3+ years of social media experience.
· Record of dynamic growth of social media channels by strategizing and executing successful campaigns in support of a global brand and/or a highly visible, well-known brand.
· A thorough understanding of the different social platforms and how to manage ideal use of each for ultimate success.
· Proficiency at short form storytelling in “outside of the box,” engaging ways with an appreciation of the power of video w/ an ability to harness that power.
· Skilled at executing live events on / across all social platforms.
· Deep respect for the consumer and a strong ability to understand their needs.
· Proven success at being on top of trends and a boldness to be a step ahead of them.
· Comfortable with juggling many projects at once, meeting deadlines, and adjusting as needed to a variety of time-sensitive developments.
· Ability to track, report, and interpret analytics, experience at meeting KPI’s, such as engagement targets.
· Possess strong written and verbal communication skills with a strong eye for detail.
· Driven, resourceful, “can do” attitude and approach to work.
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