Creative Communications Producer

About Hyve

We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

JOB PURPOSE

We are looking for a creative individual with excellent copywriting skills to work within the Creative team across our retail and fashion B2B events. These events include:

Spring and Autumn Fair – this is the definitive destination for gift and

home inspiration for retail trade, bringing the British, European, and

international markets together to the UK. Taking place at the NEC, in

Birmingham in February and September.

Pure London and Scoop – Pure London is the leading fashion trade event in the UK, taking place at London’s Olympia twice a year. Scoop is an exclusive edit of sought-after fashion collections and emerging international designers, which takes place in London twice a year.

Glee – is the UK’s leading garden and outdoor living trade show, taking place in June at the NEC in Birmingham.

KEY RESPONSIBILITIES

• Copywriting that is in-line with brand tone-of-voice and adapted across marketing channels including emails, web landing pages, adverts, social media and brochures.
• Delivering relevant, customer-focused communications with emotion and purpose that resonate, build long-term relationships and drive responses that meet brand objectives.
• Manage email copy and content working with the wider Marketing and Automation teams to ensure messaging is engaging, hits KPIs and compelling imagery is provided on schedule.
• Working with the Digital team to provide content briefs including copy, imagery and templates with consideration to the online customer journey and mobile user.
• Prioritise the delivery of briefs, designed assets, emails, marketing communications within delivery dates and requirements across each brand portfolio.
• Assist in the briefing of graphics and printed collateral with external designers and printers, managing projects through to completion.
• Understand, challenge and translate communication briefs into marketing communications that form the campaign plan.
• Using Photoshop/InDesign/Illustrator, assist in the creation of social media graphics, GIFs, digital banners, flyers, print adverts…etc.
• Support the Senior Creative Manager with ad-hoc design requirements, conducting interviews with clients at the events, general administrative support.

SKILLS & EXPERIENCE

• Experience working within a creative/content, marketing or design agency or in-house as a content creator, marketing executive or content editor.
• Copywriting skills with a portfolio of previous written work across a variety of channels.
• Demonstrate the ability to adapt tone, messaging and content to different audiences and their behaviour to attract, engage and influence.
• Demonstrate understanding of the specific communication and design requirements for different channels.
• Excellent project management skills and meeting deadlines.
• Ability to interpret marketing briefs and brand guidelines.
• Photoshop skills a must with a portfolio of previous work that demonstrates technical skills and design handwriting.
• InDesign (Desirable).
• Illustrator (Desirable).
• An understanding of digital channels, best practice UX and the mobile customer journey.
• Working in a demanding, fast paced environment, on multiple projects often at different stages, where the ability to prioritise is critical to success.
• A demonstratable passion for and an eye for design and strong, practical art-working skills.
• Experience of working closely with digital and marketing teams.

#LI-DNI

Spring & Autumn Fair