Job Title –Social Media & Influencer Executive
Reporting to – Senior Brand and Engagement Manager
About ME+EM
At ME+EM, we don’t believe that modern women should have to choose between quality and cost; between contemporary trends and clothes they can actually function and look great in. Each and every piece is designed to be incredibly flattering, refreshingly functional and to last forever. Put simply, this is ‘Intelligent style, now and forever’. We design everything in-house and go straight to luxury manufacturers ourselves. No third parties mean no unnecessary mark-ups. It’s the simple reason why we can offer luxury quality for an accessible price. We are proud to say that ME+EM was the very first DTC luxury brand in the UK to disrupt the market in this way, paving the way for a new vision of womenswear.
About the Role
Roles and Responsibilities
ME+EM is looking for a Social Media & Influencer Executive to join our Marketing & PR team. We’re looking for an experienced, results-driven, passionate individual with a track record of growing community, engagement and influencers in a fast-paced growth business.
Reporting into our Senior Brand and Engagement Manager, you will be responsible for accelerating our online community across varied platforms, with a focus on Instagram and TikTok. You will lead on all organic global influencer outreach across Mega, Macro to Nano influencers, delivering an extensive metric-driven organic gifting influencer programme.
Roles and Responsibilities
Manage the planning, execution and analysis of all organic content across our channels
Work with the Creative team to deliver original and engaging social content that will meet the objective of increasing following, engagement and brand awareness.
Lead on all influencer relationship management, proactively researching and building relationships with influencers globally, with a primary focus on the UK & US.
Manage our TikTok strategy and build on increasing on our community, whilst working on growing our presence on this platform.
Driving innovation across social channels actively exploring new opportunities and being proactive where needed, supporting in the creation of social-first content.
Lead the development and management of the brand’s global social calendar, collaborating with the Senior Brand and Engagement Manager for approval and ensuring it aligns with the overall marketing calendar.
Suggest and research opportunities of growth by scaling our influencer strategy, working on building a community of brand ambassadors that are aligned with our sales and brand awareness goals.
Lead on all organic social reporting, providing insightful data which can be measured against company trading.
Consistently looking into further amplification to leverage our social channels and proactively provide insight into trending topics and examples of how leading brands are utilising social media to grow their digital footprint.
Manage our global influencer gifting with the support of the PR & Social Media Assistant.
Work to develop on an extensive, metric-driven organic gifting influencer programme, providing insightful data to the Senior Brand and Engagement Manager for paid influencer opportunities
Work with the copywriting team to ensure storytelling and messaging is aligned and consistently on brand.
Working with the Senior Brand and Engagement Manager on influencer events throughout the year, with a focus on global reach and network building across the influencer community.
Skills
· 3-5 years social media and influencer experience within a fast-paced D2C brand
· A keen interest in the fashion industry (desirable)
· Expert knowledge of social media platforms and reporting formats
· Able to demonstrate understanding of strategic use of social media to achieve communications and commercial goals
· Black book of influencer and content creator connections (desirable)
· Ability to work autonomously, multi-task and seek out new opportunities in a fast-moving and changing environment.
A creative mind, thinking innovatively when it comes to social media and content campaigns
· Proficient in Microsoft Office and preferably In-Design, Canva and Google Analytics
Organised and confident with fantastic attention to detail
Ability to work with tight deadlines and manage projects independently
Your Rewards
25 days annual leave + 8 bank holidays and a day off to celebrate your birthday
Discretionary bonus scheme
Generous Staff Discount
Training and Development
Various Health and Wellbeing insurances
Cycle to Work Scheme
Length of Service Award
Regular social and wellbeing events
As part of your role, it is important you operate within ME+EM’s values. At ME+EM we foster a culture of equality and diversity and fully recognise the positive contribution that each individual can make to the business. ME+EM are committed to a policy of equal opportunities, shall adhere to such a policy at all times and will review on an on-going basis all aspects of recruitment to avoid unlawful or undesirable discrimination. We will treat everyone equally irrespective sex, sexual orientation, gender reassignment, marital or civil partnership status, age, disability, colour, race, nationality, ethnic or national origin, religion or belief, political beliefs or membership or non-membership of a Trade Union and we place an obligation upon all staff to respect and act in accordance with the policy.
To apply for this role please submit your CV and answer the below question to tabitha.aboud@meandem.com by 15th April 2022. Please note due to the number of applications we receive we can only reply to those that are successful to the next stage.
ME+EM Ltd
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