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We are looking for a skilled Luxury Retail Marketing Manager to manage our organization’s advertising initiatives. To be successful as in this role, you should be able to work well in a team environment, have the ability to collaborate with managers and owners, designers, writers, etc. This candidate should have excellent communication and leadership skills and a great understanding of digital, public relations, social media and traditional marketing for the Chicagoland area.
Responsibilities:
- Cultivate employees within the marketing department into one team, even though team members have their own specific marketing specialties.
- Oversee annual marketing planning strategies to present and execute fiscal year marketing plans.
- Comfortable working with multiple brands and creating a marketing plan for each brand, while ultimately keeping on target with Razny Jewelers’ annual marketing plans
- Manage all projects under the marketing department to ensure that annual plans are executed, and all deadlines are met by members of the department.
- Serve as the direct manager to employees within the Marketing Department
- Monitor the performance of marketing campaigns to ensure they are meeting goals such as generating new leads or traffic.
- Report to Owners, where efforts on all key performance indicators should be focused based on market research, including both paid and organic efforts.
- Develop and implement new marketing strategies based on current market trends.
- Collaborate with other members of the marketing team to discuss strategies for media channels, blogs, and other online platforms.
- Create and manage the budget for the entire marketing department.
- This will include reporting why the annual budget should be split into specific areas of the marketing department.
- Work with the marketing leaders to understand the needs of the budget and their plans for deployment.
- Analyze data and making strategic recommendations for improving digital marketing efforts.
- Oversee the reconciling of all invoices and co-op submission to both the Owners and accounting department in a timely manner.
- Act as the project leader for all events, executive visits and charity functions.
- Supervise client gifting endeavors.
Requirements:
- 10 – 15 years of experience in the luxury marketing and advertising space
- 10 years of experience managing direct reports
- This includes managing an office calendar for all members of the department.
- Able to work with colleagues at all levels to develop marketing goals and evaluate results
- Must be comfortable setting priority lists for department and employees based on project deadlines
- Must also feel comfortable pivoting, last minute, if the Razny Family decides to change directives.
- Excellent communication and problem-solving skills.
- Experience working with both traditional and digital marketing
- Proficient in Excel and Google Products such Google Ads and Analytics
- Must be able to work in our Highland Park location Monday – Friday with flexibility for events on the weekends and evenings both in-store and remotely.
Razny Jewelers
***Candidates MUST HAVE Fragrance Industry experience. No exceptions.***
- Do not apply unless you have a background in the Fragrance Industry.
- Candidates must be able to be Onsite in Hoboken, NJ 4x/week**
POSITION SUMMARY
Robert Half is seeking an amazing Fragrance marketing director. The marketing director mission is to deliver a robust & profitable US marketing plan and create a holistic fragrance experience for the client at all touch points.
The marketing director oversees the 360 execution of all marketing projects and plans and plays a crucial role in creating a consistent voice across all channels of communication and consumer touchpoints, strengthening our digital footprint and in-store environment to drive growth to the brand portfolio.
POSITION RESPONSABILITIES
- Experience in a global marketing in the beauty & fragrance category is required.
- Experience in the Fragrance category is required – no exceptions.
- US 360 fragrance strategy and execution: media, social, creative, events, PR & Influencer Marketing
- market analysis to identify trendy and successful business drivers to influence go-to-market activations and plans.
- Prepare Launch plan per retailer based on brand objectives and guidelines.
- Manage events/animation creation and ensure premium execution instore.
- Manage promotional budget and allocation of spend with overall goal of profitability.
- Participate in preparation of national yearly seminar.
- Lead and manage a team of marketers.
- Experience managing & developing direct reports(s)
POSITION REQUIREMENTS
- Bachelor’s degrees required.
- Minimum years of experience: 10 years in marketing within the Fragrance industry role
- Proven successful track record in marketing.
- Passion & enthusiasm for Fragrances
- Excellent oral and written communication skills
- Strong computer skills: PowerPoint, excel.
- Strong organizational skills
- Team player with strong leadership capabilities
Robert Half
Position: Marketing and Communications Manager
Location: New York, NY
Position Overview:
LHH Recruitment Solutions is seeking a Marketing and Communications Manager for our nonprofit client in NYC. You will be responsible for enhancing their brand visibility, engaging their stakeholders, and driving support for their initiatives. You will play a pivotal role in crafting and implementing strategic marketing and communications plans, utilizing your expertise in social media management, digital strategy, and effective communication practices. This is a multifaceted role that requires the ability to work independently, manage internal teams, and collaborate with external vendors.
Key Responsibilities:
- Develop and execute comprehensive marketing and communications strategies that align with the nonprofit’s goals and mission.
- Oversee the organization’s social media presence, creating and curating compelling content to engage followers and drive awareness.
- Lead the creation and management of digital campaigns, including email marketing, online advertising, and website content.
- Utilize data-driven insights to refine strategies, measure impact, and optimize engagement across various digital platforms.
- Craft clear and impactful communications materials, including press releases, newsletters, and website content.
- Collaborate with internal teams to ensure consistent brand messaging and alignment across all communications.
- Cultivate relationships with outside vendors, such as design agencies and freelance professionals, to ensure high-quality deliverables.
- Stay current with industry trends and best practices to continuously improve our marketing and communications efforts.
- Prepare and present reports on the effectiveness of campaigns and initiatives to internal stakeholders.
- Effectively balance the demands of an individual contributor role with departmental management responsibilities.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field (Master’s preferred).
- 4-5+ years of experience in marketing and communications roles, with a strong background in nonprofit or social impact sectors.
- Proficiency in social media management, digital marketing strategies, and content creation.
- Exceptional written and verbal communication skills, with the ability to convey complex ideas in a clear and compelling manner.
- Proven track record of successfully managing and implementing marketing campaigns and communication initiatives.
- Strong analytical skills, with the ability to interpret data and adjust strategies accordingly.
- Self-motivated and capable of working autonomously while also leading a department and collaborating with cross-functional teams.
- Experience managing external vendors and contractors to ensure timely and high-quality deliverables.
- Strong organizational skills and ability to manage multiple projects with varying deadlines.
- Knowledge of design software and content management systems is a plus.
- Passion for the nonprofit sector and a deep understanding of the power of effective communication.
Compensation:
Annual salary ranges from $75,000 to $85,000, commensurate with experience and qualifications.
Comprehensive benefits package including healthcare, retirement plans, and professional development opportunities.
LHH
$100,000 – $130,000
Atlanta, GA (100% In office)
Direct Hire with Benefits
Kelly Services has recently partnered with our customer who is an architect firm of over 40 years, seeking a Marketing Director to join their team. This is a newly created position, open to someone who can be the voice of Marketing, make improvements and lead the team. This person will be a part of a collaborative group, in a brand-new office atmosphere with some great perks. The MD will manage and coordinate the firm’s marketing efforts. Develop, implement, and maintain an effective RFP response process to maximize creation of new business within the firm’s established goals and objectives. Develop and implement promotional programs and plans; Oversee the preparation of proposals, presentations, collateral, and qualification packages. Support external communications including website, newsletter, and social media.
If you are looking to make a career move into such role and feel you meet the below requirements, apply today!
Responsibilities
Management of Marketing Staff
- Assign and monitor day-to-day responsibilities of the Marketing staff.
- Schedule specific Marketing staff assignments in support of specific marketing tasks or projects.
- Identify any support needed from Leadership, staff, or outside consultants in support of any specific Marketing task or project.
Management of Marketing Projects
- Schedule and coordinate Leadership, Marketing and Graphic Design support assignments necessary for production of specific Marketing project collateral.
- Prepare for and run the weekly Marketing and Marketing Collateral meetings.
Management of Marketing Collateral
- Participate along with Leadership in strategic planning exercises.
- Oversee the development of visual and written content in support of strategic Marketing plans.
- Oversee the planning and coordination of project photography.
Support of Business Development Initiatives
- Assist in researching prospective markets, clients, and projects.
- Participate in the pursuit of leads in collaboration with Leadership.
- Attend priority industry events with Leadership as appropriate.
Required Skills / Abilities
- Bachelor’s degree in Business, Marketing or related field required.
- 8-10 years experience in the Architecture/Engineering/Construction (AEC) sector.
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite, Adobe Creative Suite, Deltek VantagePoint, Open Asset.
Kelly
Part of the Interparfums group founded in 1982, Interparfums USA Hong Kong develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, Donna Karan, DKNY, Dunhill, Graff, GUESS, Hollister, MCM, Oscar de la Renta, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company’s products are sold in over 120 countries.
We are currently seeking a Senior Global Marketing Manager, to join our exceptional team in New York, NY who will report directly to the Vice President, Global Marketing.
This role will be responsible for global marketing activities related to brand strategy, brand development and brand management.
RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
BRAND STRATEGY
Develop strategic brand plans, complete with outlined objectives, strategy and tactics ensuring growth goals are met. In conjunction with Vice President, drive creation of all strategic presentations (i.e. global marketing meetings, sales meetings and seasonal brand presentations to clients, retailers and upper management). Closely work with Vice President in development and implementation of 3-year brand strategy.
· Maintain comprehensive knowledge and understanding of the current global market environment and industry trends across the beauty segment as well as trends in other categories such as fashion, pop culture and digital / social media that could be relevant for our business.
· Contribute to the identification of new product concepts based on market trends, competitive activity, brand white space, and specific market and/or retailer opportunities.
BRAND DEVELOPMENT
Creation of all new fragrance and ancillary concepts aligned with strategic objectives.
· Develop and prepare the creative briefs detailing the objectives, competitive landscape, target demographics and information pertinent to the project.
· Collaborate with in house teams to bring new programs to market; Product Development, Creative, Packaging, Sales as well as Out of house Agencies in the elaboration of new and on-going projects.
· Facilitate the concept-to-market process and manage delivering products on time and within budget.
· Develop full menu of promotional (gift sets, GWPs) and collateral items in-line with key competitive brands as well as within the brand aesthetic
BRAND MANAGEMENT
Lead all aspects of daily Brand Management and Go to Market Initiatives.
· Collaborate with OPM and Sales Team on all product launches with a focus on 360 marketing plans (sampling, comps, merchandising, PR).
o Merchandising – ensuring cohesive in-store presentation for new launches, planograms, in-store event ideas, counter tester units, etc.
o PR – work closely with PR team on short lead and long lead PR outreach including traditional magazines, influencer engagement and education.
o Stay abreast of new opportunities in Digital space that can be applied to our category for new launch activations.
o Work closely with social team to drive social engagement around the brand including content creation and ensuring local market needs are met.
· Deliver seminar presentations, marketing books, product comps and sell sheets on time for each season.
o Work with cross functional teams to facilitate and track development of pre-production samples for all launches and deliver on time each season.
o Ensure all product comps are available in a timely manner for photo shoots, distributor/retailer needs and presentations.
· Track approval process with Licensor (Fashion House) ensuring approval deadlines are met, approval forms are documented, and timelines are followed strictly.
· Coordinate all legal requests for product naming.
· Act as liaison between Creative and Regulatory team to ensure that all artwork needs are met for new product development.
QUALIFICATIONS
· 5+ years of marketing experience, preferably in the prestige cosmetics/fragrance industry.
· BA or BS degree from an accredited college/university, MBA is a plus.
· Excellent written and verbal communication skills.
· Detail-oriented with strong analytical skills. Self-motivated.
· Ability to be creative and think outside of the box, conceptualize, and implement new ideas that will challenge the status quo
· Strategic and visionary thinker
· Proactive problem-solving skills.
· Must be an excellent team player with the ability to build, foster and nurture relationships with members of cross-functional teams, collaborative mindset.
· Able to prioritize and manage multiple projects simultaneously in a fast-paced environment. High level of ownership, accountability and initiative.
· An entrepreneurial spirit with a passion for fragrances.
WE OFFER
· A global organization with an international peer group and potential opportunity for work abroad.
· An entrepreneurial career in a fast paced work environment with a dynamic team where all voices are heard and appreciated.
· Low hierarchy with high visibility to upper management on a regular basis.
· A passion driven environment where you will share challenges, achievements and innovations with your peers, manager and direct reports.
· Opportunity for domestic and international travel to meet with vendors & licensors.
· A growing company with a proven track record and solid financial stability.
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
The position is office based 4 days/ week and remote 1 day/week.
Interparfums, Inc.
Position Description:
Bond Civil & Utility is expanding, and we are looking for a driven, innovative Director of Marketing with experience in the construction industry to guide us. The Director of Marketing will be responsible for overall management and organization of the marketing plan in support of the sales pursuit process including public relations, market research, branding, and strategic planning. This is an opportunity to implement/execute your vision to develop a high performing marketing team and function.
Essential Duties & Responsibilities:
- Foster and build a high-performing marketing team through supervision, training, coaching, and mentoring.
- Develop and administer profit center marketing plan adhering to company philosophy and branding standards while presenting the company with evolving market standards to keep the company on the front end of any shifts or trends that allow Bond Civil & Utility to be best in class.
- Will manage the business unit marketing budget, looking for efficiency and cost saving opportunities within the region and the company.
- Govern information management systems related to marketing.
- Manage high quality proposals, qualification packages and marketing materials adhering to all necessary legislative and regulatory requirements.
- Collaborate and proofread storyboard technical sections with technical staff and review/edit their narrative for content, clarity, and compliance.
- Research current trends in marketing technology to develop and design best in class techniques for marketing materials.
- Direct and manage project related functions, e.g., photography, signage, special events, award submissions, project updates, and brand awareness and adherence.
- Work with sales team to develop presentation strategy, structure, and style and coaching the presentation team. Coordinate presentation rehearsals, coach as necessary
- Network with industry firms to develop shared ideas to identify teaming opportunities.
- Capture information from debriefs and understand client issues.
- Develop and execute all profit center public relations and social media activities.
- Work with Human Resources to create and maintain an internal communications program to facilitate information sharing within the company; involve leadership and technical staff.
- Compile/prepare special reports for annual marketing forecasts and manage and prepare monthly department sales reports.
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
- Plan and execute events, campaigns for corporate promotions, and launching of new product lines.
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications.
- Conduct general market research to keep abreast of trends and competitor’s marketing movements.
- Control budgets and allocate resources amongst projects.
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
Qualifications:
- Degree in marketing or related field plus 8 years of marketing experience or equivalent combination of education and experience.
- Ability to successfully supervise multiple staff of different levels.
- Ability to adapt to and learn new technical, imaging techniques under constantly changing competitive marketing demands.
- Excellent leadership and mentoring skills
- Exceptional computer skills, current proficiency in desk-top publishing software.
- Must be flexible, able to work under pressure continuously meeting project deadlines.
- Must be a highly motivated creative individual.
- Displays initiative, independent thinking and teamwork.
- Experience successfully leading marketing teams.
- Excellent leadership and organizational skills.
- Analytical and creative thinking.
- Exquisite communication skills both verbal and written. As well as superior interpersonal skills.
- Knowledge of current online marketing techniques and best practices.
- Thorough knowledge of web analytics (i.e., Google Analytics, Web Trends etc.) and Google AdWords.
- Professional chartered marketer (CIM) is a plus.
Equal Employment Opportunity Policy
BOND has a culture of and is committed to treating its employees with dignity and respect and maintaining a work environment that lives by its core values: Integrity, Commitment, Teamwork, Innovation, and Excellence.
BOND is an equal opportunity employer and abides by the requirements of the Americans with Disabilities Act (ADA) and we are committed to accommodating those with disabilities. We prohibit discrimination and harassment of any type and afford equal employment opportunities to employees and applicants without regard to race, color, religion, sex/gender, national origin, age, disability, ancestry, veteran status or military obligations, sexual orientation, reproductive health decision making, genetic information, protective hairstyles, domestic violence experience or any other characteristic protected by federal, state or local laws.
If you need assistance or accommodation due to a disability, you may contact us at [email protected] or at
617-384-6400.
BOND Civil & Utility Construction
Small public company in the consumer products industry is seeking a Digital Marketing Manager. The Marketing Manager will be responsible for finding the latest technology to incorporate a D2C model, working with affiliates, monitoring outsourced vendors, and curating a path forward on content. The company recently secured an exciting new licensing agreement with a big name brand, and this role will be instrumental in helping to springboard the company forward in growth. It’s an exciting time to join!
Bachelor’s degree in Marketing or related discipline required. Must have 3-7 years of experience in a similar digital role with direct to consumer.
For immediate and confidential consideration of this position, please email your resume to Tania Rupp directly at [email protected].
OneSearch Partners
Marketing Analytics Director
Put your career into high gear with Mavis Discount Tire! We’re looking for a full time Marketing Analytics Director to join Team Mavis at our Operations Support Center in White Plains, NY. With over 2,000 retail locations, Mavis is one of the largest tire sales and automotive repair chains in the United States, and we’re growing rapidly.
About the Position
As part of the Marketing & Advertising team, you will be part of generating insights and planning how best to activate the insights in marketing strategies that influence attitudes and behaviors.
We are specifically seeking candidates who can provide strategic guidance and develop comprehensive frameworks for digital marketing initiatives on a C-suite level. Thus, this position is not targeting candidates with specialized work experience in SEO, ad campaign management, and social media strategy. Previous experience in strategic planning at marketing agencies or digital consulting services and experience consulting with Fortune 500 companies is preferred for this position. If you are a thinker and a doer who is an advocate for transformational work, who takes an audience-first approach to data and insights, who prefers to be hands-on in the ideation of digital solutions, and are eager to work in a collaborative setting, then this role is for you.
The Marketing Analytics Director is a team leader and creative problem-solver who will set direction, analyze data sets, and craft digital strategies for our clients from initial brief to execution and, as a result, will drive tangible value for our clients, for their customers, and for the team at Mavis.
Key Roles & Responsibilities
- Structure and analyze data sets from multiple sources (e.g., analytics, quantitative surveys, search) and identify clear insights and implications that provide direction for the overall strategy.
- Develop compelling, data-driven strategies for improved CX that demonstrate tangible value creation for the client’s business and their customers.
- Display superior presentation skills and convey expertise in presenting to clients.
- Collaborate with cross-functional teams (e.g., UX, technology) to ensure that there is a red thread from insights and strategy to the creation and implementation of the solution.
- Contribute to build strong and lasting relationships with clients, acting as a trusted advisor and creative problem-solver.
- Collaborate with project management and new business to effectively integrate data-driven digital strategies into pitches and production plans.
- Support and mentor more junior colleagues in executing similar projects and stay current on emerging digital trends to support analyses and client discussions.
- Willingness to travel to client offices on an as-needed basis.
Desired Skills and Experiences
- Bachelor’s degree in business, marketing or previous relevant experience in marketing and business intelligence or communications.
- 4-6 years working as a highly effective digital strategist at an inhouse digital marketing agency or consulting agency.
- Prior experience of large-scale transformations at a global scale and reach.
- A problem-solving mindset and ability to apply strategic thinking, including mathematical proficiency and ability to turn raw data into insights.
- Strong experience in data analysis including Google Analytics, Search, and Social analysis.
- Excellent quantitative and qualitative research skills
- Strong strategy experience including gap analysis, digital ecosystem mapping, KPI framework, stakeholder profiling/digital personas, customer decision journeys, and content strategies.
- Experience in developing frameworks to inform brand and marketing strategy
- Experience consulting to VP and/or C-level clients, and comfortable providing clear strategic guidance to senior management.
- Comfortable in ambiguity and able to provide clear direction to a collaborative, cross-functional team.
- Excellent written and verbal skills as well as presentation experience – crafting visually appealing and impactful presentations with compelling narratives and storylines.
- B2B industry knowledge within Healthcare, Technology and Professional Services companies preferred.
Employee Benefits
At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health and dental insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid personal and sick time, paid holidays, on-the-job training, and opportunities for career growth and advancement.
Mavis is an Equal Opportunity Employer
Mavis Tire
ABOUT PDQ
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If you are looking for a passionate, exciting, and team-oriented career opportunity with a well-established and successful company, this job is for you!Â
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PDQ Manufacturing, a Lancaster, PA-based commercial door hardware manufacturer, is seeking a Marketing Manager who will lead our company’s marketing efforts.
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At PDQ, we manufacture architectural commercial-grade mortise locks, cylindrical locks, deadbolts, hinges, door closer, exit devices, flat goods, and cloud-hosted access control, including stand-alone and networked devices.
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MARKETING MANAGER JOB DESCRIPTION
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As a Marketing Manager, you will play a pivotal role in driving our marketing strategies and initiatives to promote our brand, increase customer engagement, and achieve business objectives. Through the voice of customers from the sales team and our customers, you will develop marketing strategies that drive growth of our products over the long term. Finally, you will organize company conferences, trade shows, and major events.
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Successful candidates for this position are recommended to have a bachelor’s degree in business, marketing, or communications. You will also need to have proven experience in running a marketing management team. High competency in project and stakeholder management is a huge advantage.
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Supervisory Responsibilities:
- Hire and train staff in the Marketing department.
- Oversee the daily workflow and schedules of the Marketing department.
- Conducts performance evaluations that are timely and constructive.
- Handles discipline and termination of employees in accordance with company policy.
JOB DUTIES:
- Overseeing the marketing department.
- Provide leadership for your team members that inspires and encourages creativity and growth.
- Use CRM to develop content marketing campaigns and track success rates.
- Evaluating and developing our marketing strategy and marketing plan.
- Planning, directing, and coordinating marketing efforts.
- Communicating the marketing plan to all internal stakeholders.
- Competitor research.
- Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Developing promotions to assist sales reps in selling PDQ products.
- Understanding budgets and finance, including expenditures, develop ROI data from programs, events, and campaigns.
- Keep current data describing our offerings.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Coordinating marketing projects from start to finish.
- Organizing company conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.
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REQUIRED SKILLS, KNOWLEDGE, AND ABILITIES
- Bachelor’s degree or equivalent 4-6 years of relevant experience
- Excellent leadership and communication skills
- Experience with digital marketing, including connecting with customer groups online with content at the time of decision-making.
- Experience in tracking digital marketing effectiveness, including SEO, web traffic, channel traffic, click-through rates, bounce rates, etc.
- Experience in running a marketing team.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong copywriting skills.
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Excellent interpersonal, written, and oral communication skills.
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
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PHYSICAL REQUIREMENTS:
- Prolonged periods of standing, bending, squatting, walking, and sitting at a desk/working on a computer.
- Must be able to lift 15+ pounds at times.
BENEFITS
- 401(k) Match
- Health Coverage
- Dental Coverage
- Vision Coverage
- Health Savings Plan
- Life and STD Insurance (Company Paid)
- PTO (w/accrual)
- Employee Referral Program
- Paid Holidays
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PDQ Manufacturing
Town Hall—a high-growth agency providing digital marketing services to nonprofit and higher education clients-seeks a Media Director to lead media planning and activation across our client portfolio of education and mission-driven brands. This role will report to the Media Group Director and is responsible for developing high quality media strategy and campaign execution; understanding the clients’ industry and business objectives; mentoring and coaching planning and activation associates; and acting as a partner to creative and account teams to deliver business-impacting results for our clients.
The Town Hall office is located in midtown Manhattan and we are working in-office three days per week. Remote candidates are not currently being considered for this position.
What You’ll Do
The Performance Marketing Media Director will be a champion for excellent media practices, develop effective strategy and tactical recommendations, and ensure campaigns are executed correctly. The Performance Marketing Media Director will generously share their marketing and media knowledge with all teams and seek to leverage emerging digital media opportunities and tools. In collaboration with their teammates, the Performance Marketing Media Director will nurture and expand existing client relationships by driving
In collaboration with the Media Group Director, the Performance Marketing Media Director will manage internal and external media team partners, delegating tasks and reviewing deliverables before representing the team’s work with the wider internal team and at one-off and recurring client meetings. Working closely with account managers and the creative team, the Media Director will ensure a cohesive campaign approach and messaging to drive clients’ business results. Day-to-day collaborators for this role include the Media Group Director, Senior Media Planner, Media Buyer, Search Analyst, Account Manager, and Associate Creative Director.
Sample Day-to-Day Responsibilities
- Develop comprehensive media strategies with an analytical approach that leverage paid social, paid search, display, and emerging technologies to reach clients’ campaign and business objectives
- Create cross-platform tactical media plans, detailing audiences, learnings agenda, and ongoing testing plans
- Ensure campaign set up, targeting, budgets, and tracking are implemented correctly ahead of campaign launch
- Collaborate with Analyst to develop measurement strategies and insights from campaign data
- Provide insights for client-facing reports; deliver presentations to clients as needed
- Manage, maintain, and clearly communicate budget status and considerations to Account and Media Buyers
- Oversee documentation and plans developed by media team members, ensuring highest quality and comprehensive materials are delivered to the client
- Attend and contribute during internal and client-facing meetings, speaking to media campaign performance and insights-driven recommendations
- Facilitate communications with external vendors and partners
- Manage a cohesive team consisting of buying, planning and analytics professionals working across one or more clients
- Provide leadership, mentorship, and technical expertise
- Collaborate with Media Group Director to establish internal policies and POVs on agency partnerships, the media landscape, and current client business cases
Requirements
- 8+ years experience in a digital marketing/advertising role, media planning and/or activation experience required
- Experience working on higher education or cause/non-profit clients is a plus, with a focus on performance-media
- The successful candidate will demonstrate a track record of the following behaviors:
- Responsive: to clients and teammates, using excellent communication skills to inform, educate and collaborate
- Proactive: anticipates issues and questions and sets the team up for continued, long-term success
- Analytical: uses data to drive insights, developing hypotheses and testing plans that illuminate new insights and drive clients’ business results
- Innovative: continually seeking out new opportunities and tools for media team and client investment, not settling for “business as usual”
- Managing campaign budgets, accruals and actualizations
- Knowledge of media buying and the interplay of platforms within the funnel
- Experience with and/or working knowledge of the following platforms:
- Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience; The Trade Desk
- Paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok
- Paid search, such as Google Ads, Microsoft Bing
- Ability to run Google Analytics custom reporting, analyze performance trends, and speak to reporting insights
- Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)
Benefits
- Starting salary $115,000, commensurate with experience
- Health care plan (medical, dental and vision)
- Retirement plan with employer match
- Life and disability insurance
- Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, and public holidays
- Paid family leave
- Cold brew coffee, snacks and fresh fruit
- Wellness resources
- Access to New York City’s arts and entertainment scene
We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.
Town Hall Agency