Entertainment Content Creator Jobs

Windstream is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.
Windstream offers bundled services, including broadband, security solutions, voice, and digital TV to consumers. The company also provides data, cloud solutions, unified communications and managed services to business and enterprise clients. The company supplies core transport solutions on a local and long-haul fiber-optic network spanning approximately 150,000 miles.

About the Role:

As the Creative Director for Kinetic, you will provide leadership to the in-house creative team of graphic artists and copywriters. This team works on creative concepts through executions of consumer communication touchpoints, such as digital advertising, website pages, social media, direct mail, event support, and other sales materials.

What You’ll Do:

· Manage and mentor a team of creative professionals, including graphic designers, copywriters, and other creative roles, providing guidance and feedback to ensure high-quality deliverables.
· Generate innovative and impactful ideas for marketing campaigns, branding initiatives, and content creation, translating strategic objectives into compelling creative pieces.
· Oversee the governance of brand identity, ensuring consistency across all marketing materials across channels, while exploring opportunities for enhancement.
· Collaborate with cross-functional teams, such as marketing, product, and communication teams, to develop and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.
· Provide clear creative direction to internal teams and external agencies, guiding the development of visuals, messaging, and overall creative assets to ensure alignment with brand guidelines and campaign objectives.
· Drive the creation of visually appealing and engaging marketing assets, including graphics, videos, illustrations, and other multimedia elements, as well as compelling copy and storytelling that resonate with the target audience.
· Ensure the quality, consistency, and timely delivery of creative projects, reviewing and approving all creative materials, and providing constructive feedback to enhance creative output.
· Stay informed about the latest marketing trends, design techniques, and industry best practices, applying relevant insights to enhance creative strategies and deliverables.
· Collaborate with the marketing leadership team to manage the creative budget effectively, ensuring optimal allocation of resources and tracking expenditures.

Do You Have:
– Extensive experience and a strong portfolio demonstrating expertise in creative direction, visual design, copywriting, and overall brand development.
– Proven ability to lead and inspire creative teams, fostering a collaborative and innovative environment, while effectively managing resources and timelines.
– Strong strategic mindset with the ability to align creative concepts and campaigns with broader marketing objectives and target audience insights.
– Deep understanding of brand development, positioning, and marketing principles, with a keen eye for design and a passion for storytelling.
– Significant experience in creative roles within marketing, advertising, or related industries, with a track record of delivering successful campaigns and driving business results.
– Excellent verbal and written communication skills, with the ability to effectively articulate and present creative concepts and strategies to both internal and external stakeholders.
– Ability to thrive in a fast-paced and dynamic environment, managing multiple projects simultaneously, and adapting quickly to changing priorities and deadlines.
– Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as familiarity with project management tools, collaboration platforms, and marketing automation software.
– Strong analytical and problem-solving skills to assess creative performance, gather insights, and optimize campaigns for better results.
– Bachelor’s Degree required; MBA is preferred.
Our Benefits:
– Medical, Dental, Vision Insurance Plans
– 401K Plan
– Health & Flexible Savings Account
– Life and AD&D, Spousal Life, Child Life Insurance Plans
– Educational Assistance Plan
– Identity Theft, Legal, Auto & Home and Pet Insurance
– https://windstreambenefits.com

Windstream DEI&B Statement: Connecting people in a world of infinite possibilities. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. The diverse voices of our employees fuel our innovation and the inclusive, equitable culture we are building fosters belonging and empowers each one of us to create amazing customer experiences.  

Our Employee Resource Groups:
· WinVets – Veteran Employee Resource Group
· WOW – Women Employee Resource Group
· WINPRIDE – LGBTQ+ Employee Resource Group
· WBPN – Black Professional Resource Group
· WARG – Ability Resource Group
· LaFamilia –Hispanic Resource Group
Windstream

Reporting to the Chief Commercial Officer, the Director of Digital and CRM will oversee all digital touchpoints including website maintenance and merchandising, paid digital marketing, social media, email, data analytics and CRM. The right candidate will have significant e-commerce experience including customer journey mapping/UX design and lead generation expertise to grow the customer database and drive conversion for growth in revenue, passenger count and profitability. Key accountabilities including traffic generation to both website and call center through digital channels and establishing website as a strong revenue and guest experience contributor, database management, customer segmentation and strategy and execution of promotional & targeted lifecycle campaigns.

Must be able to utilize data from multiple sources to develop insights and strategies that result in greater customer retention, the acquisition of new customers and assist in the development of key strategic initiatives and projects. The ideal candidate will be a self-motivated individual who can accelerate digital innovation, including an understanding of AI technology, and foster a culture of continuous improvement focused on driving measurable results.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Department Oversight

• Lead a cross functional digital team responsible for a holistic digital marketing strategy including traffic generation to website, all aspects of website UX and functionality, email marketing, social media and CRM.

• Plan and budget for digital marketing channels including but not limited to paid search, display advertising, retargeting, website merchandising, affiliate marketing, mobile advertising, social advertising, SEO and emerging media.

• Establish digital guest experience roadmaps to drive traffic growth, customer engagement, lead generation and conversion across B2B and B2C.
• Drive, nurture and convert qualified traffic and leads through the company’s digital channels.
• Develop targeted campaigns including event-based triggers and lifecycle communications across key moments and customer segments
• Craft personalization strategies to increase customer engagement and leverage customer database.
• Establish and manage the company’s marketing database, including list acquisition, list hygiene, retention, deliverability, and audience segmentation.
• Develop analytics-based product approach to optimize performance and investment across digital acquisition and retention channels with a focus on measurement, testing, and monitoring of results.
• Establish creative requirements to support digital channels and work with content team on content creation and distribution.
• Identify the latest digital technologies and current digital trends affecting the industry
• Own and manage relationship with outside agencies including digital media and website support.
• Work with IT department and outside digital resources to innovate and bring ideas to market quickly.
• Establish collaborative working relationships and communication with commercial colleagues in B2B marketing, sales, contact center, groups and air department, as well as stakeholder teams in operations, product, revenue management, HR and finance.

• Oversight
• Manage a team of digital marketing colleagues via weekly, monthly and annual deliverables – also some designers
• Define team roles and improve departmental processes
• Plan team development with HR and executive leadership in order to prepare staff for new skills and growth. Define and quickly adapt to resourcing needs within department.

Measurement and Governance

• Create and maintain performance marketing dashboard reporting on core business KPIs
• Deliver analysis on performance of channels and drive a data driven approach to all aspects of marketing
• Collaborate with Director of Partner Marketing to conduct comprehensive competitive analysis to inform go-to-market planning and synchronize campaigns. Report on notable market trends, share insights with commercial colleagues, management, and other stakeholders
• Set digital budgets in conjunction with CCO and manage including monthly spend management, forecasts, accruals and ROI measurement. Recommend investments in external agencies and appropriate marketing technology.

EXPERIENCE, EDUCATION AND SKILLS:

• Bachelor’s Degree or equivalent combination of education, training and experience
• 8-10 years progressive digital & e-commerce experience including team leadership
• Travel/hospitality experience a plus
• Exceptional data analytics skills to drive e-commerce strategies and decision-making.
• Drupal, Salesforce Sales Cloud and Marketing Cloud experience desirable
• Experience in UX mapping and design, developing and managing product roadmaps and executing A/B tests.
• Strong communication and interpersonal skills – both written and verbal – to communicate strategies and results throughout the organization.
• Problem-solver and self-starter capable of working in a fast-paced environment
• Innovative business leader who is continuously seeking more effective and efficient technologies and solutions.
• Intellectually curious collaborator; inclusive and open minded to others’ ideas.

Robert Half

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems