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$$$

Marketing Coordinator

Company Overview:

American Trailer World (“ATW”) is a leading diversified manufacturer, retailer and distributer of professional and consumer grade trailers, parts and accessories. ATW, headquartered in the Dallas, Texas is North America’s largest vertically integrated trailer manufacturer. The company was formed through the combination of Big Tex and American Trailer Works in 2016. Its nationally recognized brands include Big Tex Trailers, CM Truckbeds, PJ Trailers, BWise Trailers, Carry-On Trailer, Dakota Bodies, RC Trailers, and BigTex Trailer World. ATW operates several manufacturing facilities, distribution centers and retail stores. Its products are sold to dealers, retailers, Big Box retailers and OEMs, all of which serve a variety of end markets including agriculture, construction, landscaping, recreational, automotive, and general industrial markets.

Job Overview

The Marketing Coordinator is responsible for supporting all marketing department functions including advertising, events, tradeshows, promotions, communications, social media platforms, content catalogs, brochures creations and branding. The Marketing Coordinator is also responsible for the planning and execution of our event strategies and leading departmental projects.

Job Responsibilities

  • Plan and Execute trade shows nationwide to meet the brand standards of ATW.
  • Plan and Execute ATW’s Annual National Dealer Meeting [SYNC]. Responsible for Event Strategy, logistics, budget management, and post-event activities
  • Plan and execute our annual Dealer Advisory Boards for Big Tex and PJ brands.
  • Develop Promotional and Retail Environment initiatives to support our network.
  • Manage ATW’s Online Store and ensure healthy levels of inventory.
  • Support Dealer Marketing and Social Media manager in managing Go-to-market strategy for our 65+ Trailer World Retail Stores across America
  • Review signage and promotional product suppliers annually based on cost, transportation costs, and lead time.
  • Perform special projects, tasks, and ad hoc reporting.
  • Other duties, as assigned.

Education – Experience Required

  • Bachelor’s degree in marketing or a relevant field
  • 2+ years of related experience required.
  • Detailed understanding of marketing, brand management, and trade show coordination
  • Strong organizational, communication, and leadership skills
  • Proficiency in Microsoft Office Suite including Excel, PowerPoint, and Word
  • Excellent analytical and problem-solving skills to enable operational decision-making or present clear recommendations to leadership.

ATW

Digital Marketing Manager or Director Spartan Armor Systems

About Spartan Armor Systems-

Spartan Armor Systems is the industry leader in the manufacturing and sales of personal protective solutions sold to individuals and families, law enforcement agencies and the federal government. Spartan Armor Systems is seeking an energetic forward-thinking Digital Marketing Manager to join our team. The ideal candidate will have a strong background in all aspects of eCommerce which includes Google, Facebook/Meta, email marketing and SMS/TXT messaging. They will be responsible for managing marketing partners and staff, and developing and executing customer-specific strategies to maximize eCommerce revenues and profits. This position will report to the Vice President Business Development and duties will include identifying key product opportunities, managing marketing activities, and employing effective interactions with all customer departments, coordinating trade shows, forecasting, and channel performance analytics. Specific responsibilities will include but are not limited to the following:

 

Position Description:

Plan and manage marketing campaigns that align strategic objectives with the customer base

Plan campaigns and analyze metrics

Ensure Spartan Armor Systems’ online brand presence across all platforms

The Digital Marketing Manager/Director is a creative and innovative marketing specialist who is an effective communicator and possesses strong interpersonal and visual design skills. This individual will create online content to drive revenue growth, plus support and optimize our digital marketing platforms, The Digital Marketing Manager/Director will oversee and provide guidance to the individuals responsible for email campaigns, social media sites and integrate our digital marketing assets. The Digital Marketing Manager/Director will also provide oversight for (and accountability from) our digital agency partners and contractors with a keen focus across Google, Google Ad’s, Google Merchant Center, Tiktok, email marketing, SEO, SMS/TXT messaging, and Facebook. This is a position that will play a key role in growing brand awareness and driving marketing strategy for Spartan Armor Systems. The Digital Marketing Manager/Director will report to the Vice President Business Development.

ESSENTIAL JOB FUNCTIONS: 

  • Responsible for the development of digital efforts (e.g., website, social media, online marketing) and is responsible for updating and maintaining all platforms via various providers.
  • Responsible for developing the annual marketing plan for the organization; for strategic market planning and market research programs.
  • Work closely with the Executive Leadership Team when called upon to identify/launch/promote potential new product lines, and develop plans and action steps to secure such business across all channels.
  • Establish a system of reports and communications for all information from the marketing team to and from the agency partners. Summarize, and provide insightful information to the Executive Leadership Team on a regularly scheduled basis.
  • Participate in trade shows and industry events when called upon. 
  • Communicate frequently across teams and departments to effectively prioritize diverse tasks and projects.

JOB SKILLS AND ABILITY

  • Proficient in working with channel partners (Google, Facebook, and Tiktok)
  • Proficiency in computer skills including but not limited to Microsoft Word, Excel, and PowerPoint.
  • Ability to multi-task in a fast-paced environment.
  • Ability to be resourceful and take initiative.
  • Must have excellent written/oral communication skills.
  • Must possess strong ethics and ability to maintain confidentiality.
  • Excellent attention to detail.
  • Is reliable in achieving results within expected time periods.
  • Handle strategic online initiatives across channel partners.
  • Leading marketing campaigns from ideation through to their execution, implementation and ultimately analysis.
  • Monitor and evaluate online campaigns to keep them fresh and effective
  • Work with internal/external staff to discuss plans and marketing strategies
  • Collaborate with Finance staff to set and stay within budget

EDUCATION AND EXPERIENCE:

Minimum of 3 years of experience in marketing, communications, or public relations with demonstrated success. Must have a Bachelor’s degree (marketing is preferred)

Must have understanding of purchasing traditional and digital media, as well as website construction and maintenance. Knowledge and experience working in the outdoor sports area, law enforcement, or military is desirable.

Position is in the office only….no remote work.

Spartan Armor Systems

Summary

The position manages the overall coordination, development, dissemination and reporting of marketing and communication information and content at the corporate level, as well as participates and represents the company in marcom initiative partnerships with company’s principal and network partners. Initially, the role will focus on day-to-day tasks required to build, enhance and deliver marketing content, supporting website development, push collateral, electronic and social media campaigns, and other marketing and communications needs of the company. Effective translation of initiative and project goals into value-added action plans and activities is essential. Position requires broad-based, generalist knowledge and exposure, with honed skills and the ability to drive platform, content, and strategy-specific effectiveness.

This managing position will report to and work from the corporate headquarter office in Baton Rouge. Successful performance in this manager-level role requires 45+ hours per week, an enterprising and entrepreneurial nature, the ability to work collaboratively with other business units, the leadership of subordinate staff, and the ability to manage time and set priorities effectively.

Essential Duties

  • Develop marketing material to promote the products and services of the Company
  • Organize and manage electronic and print collateral, as well as campaigns, to distribute marketing material, support product management outside sales efforts, and promote planning group objectives
  • Measure and improve marketing content, reach and effectiveness across the organization
  • Manage company website(s); Copy/Content, SEO, Branding, social media linking, Site Structure, Appearance/Aesthetics/Scripting, Navigation/Mapping, Hyperlinks, and Analytics
  • Build and manage company social media presence; Source, schedule and publish content
  • Maintain image, template and logo library for use in developing and supporting marketing efforts, both internal and external
  • Act as primary liaison to inter-company and principal marcom committees/personnel/contractors to ensure program compliance and leadership
  • Build and maintain industry knowledge via industry, trade and related associations, and publications specific to company business

· Maintain a fresh and current marketing skillset via professional associations, continuing education, and position and/or skill-specific publications

· Review all Principal product announcements and updates; Work with product managers to refine marketing materials and launch awareness and effectiveness campaigns

· Work with Management on company ‘Total Customer Commitment’ initiatives and programs; Serve as permanent member on the TCC Committee

· Establish professional networks within and beyond the Impact Partner community

· Assist with production and development content in support of Executive Committee initiatives, events, sales and management meetings, and internal promotional items marketplace

· Work with Management to develop and deliver as needed Public Relations/Customer Press content

· Manage company product and service Line Sheets, and other representative collateral

· Work on long-range projects to optimize electronic commerce, brand awareness, customer relevance and company impact

· Develop internal/external promotional item vendor relationships; Manage promotional items marketplace

· Produce and maintain internal and external communications for disaster recovery, inclement weather, and other customer and company impacting emergency events

· Oversee production and deployment of company messaging for internal systems, including phone system ‘on-hold’ messaging and other

· Oversee the design, production and management of event item collateral for sponsored events, trade shows and recruitment events; Develop workflows and arrangements for scheduling, reserving and check-out/in of kits and collateral to ensure quality presentation and visibility

· Manage Marketing staff and any additional outsourced, contracted or internship-based providers

· Work with recruiting to fill open positions in department

  • This job is demanding in terms of knowledge skills, commitment, and all other job-related qualifications. Urgency and pressure for prompt, accurate results are routine. Multi-tasking and the ability to handle and manage interruptions is expected.
  • Regular and predictable attendance is essential for this position.

The above list of duties and responsibilities does not constitute the entire list and the list can be changed, when necessary, at the discretion of management when business needs, customer demands, and other industry or job- related circumstances arise.

Education and/or Work Experience

Education

  • Minimum requirement of a Bachelor’s degree from an accredited education institution/program; Marketing, Mass Comm, and/or Digital Design preferred
  • An Associate’s degree with significant work experience in the field may be considered
  • Certification(s) in professional field are a plus

Experience

  • Minimum 7+ years’ relevant work experience in marketing/branding/digital/CX/social media; Prior management experience in a marketing role desired
  • Demonstrated experience in driving improvement through the organization via the marketing and/or communications function(s)
  • Proficiency with website Content Management Software required; Experience with Kentico CMS a plus

Skills

  • High level proficiency in MS Office applications; Word, Excel, PowerPoint, Visio, etc.
  • Contemporary marketing techniques
  • Marketing/Campaign/Publishing software advanced user; Adobe Creative Suite a plus

Supervisory Responsibilities

No

Yes, please list direct report’s titles

Marketing Specialist Staff

Travel

0-3 days of overnight travel a quarter

PLEASE NOTE: John H Carter Company is not accepting unsolicited assistance from search firms/employment agencies for this employment opportunity. Please, no phone calls or emails to any employee of John H Carter Company about this opening. All resumes submitted by search firms/employment agencies to any employee at John H Carter Company via-email, the Internet or in any form and/or method without a valid and executed search firm agreement in place for this position will be deemed the sole property of John H Carter Company; no fee will be paid in the event a candidate is hired by John H Carter Company as a result of the unsolicited referral or through other means.

If you wish to become an approved agency to assist us in our employment efforts, please submit your request to [email protected].

John H. Carter Company, Inc.

$$$

Position Title:

Assistant Brand Manager

Female owned and operated, Developlus was founded in 1991 and has since evolved into a beauty industry leader in hair color and formula development. Three generations work to ensure that every product, manufactured on-site in its Southern California facility, meets exacting standards with an intense focus on environmental sustainability. Developlus has always valued the importance of inclusion and diversity within the workplace, empowering everyday women to be themselves while declaring their independence and individuality through hair color.

Function:

The Assistant Brand Manager at Developlus, Inc. will provide marketing support for the brand, performing a variety of duties requiring initiative and independent judgment. This position will report to the Brand Manager or Sr. Brand Manager.

Essential Duties and Key Responsibilities:

  • Assists Brand Manager in coordinating and executing company brand promotion activities (i.e. specific Events, trade promotion, Digital, coupons) for consumer
  • Assists in the execution of product launch support plans
  • Provides Brand Manager assistance in developing brand positioning and communication strategies
  • Assists with the development and execution of major consumer advertising/promotions (i.e. Retailer Digital Campaigns) and trade programs designed for retailers
  • Collaborate with Marketing Director and Brand Manager to identify consumer trends and needs.
  • Track marketing parameters such as pricing, distribution, and POS to assist in identifying Brand opportunities
  • Analyze competitor performance, sales, distribution, pricing, promotion, social media and market trends to provide recommendations for products and brand communication and strategy
  • Work with 3rd party vendors on sampling, advertising creative and other programs for Brand building
  • Partner with Digital/Social Media Team to ensure all content needs are met and content plan meets Brand Strategy/Positioning. (i.e. paid social media ads or Social posts)
  • Collaborate with and support cross functional teams and agency partners to bring to life educational & editorial photo/video shoots from concept to execution
  • Support execution of seasonal events for the Brand
  • As needed, provide feedback and next steps for projects/interaction with other departments (i.e. R&D new product development/reformulations/etc.)
  • Support Brand asset development in Lytho initiation and/or providing feedback.
  • Provide feedback and next steps for projects/interaction with other departments.

Requirements:

  • Outstanding attention to detail and organization skills
  • Experience in discretion and confidentiality when handling or exposed to sensitive information
  • Experience in working in a fast-paced work environment and ability to multitask effectively
  • Ability to manage and keep to major timeline milestones
  • Working knowledge of and/or ability to learn new content management systems
  • Analytical skills in being able to answer key questions using data analysis.
  • Evidence of having interest in and experience in leveraging this position as an introduction to a career path in strategic, integrated marketing
  • Proficient in MS Office (Word, PowerPoint, Excel, Outlook)

Education/Experience:

  • Bachelors’ Degree preferred, or compatible experience.
  • 2+ years of marketing experience in beauty preferred

Language Skills:

  • Ability to clearly communicate verbally, read, write, see and hear to perform essential functions.

Mathematical Skills:

  • Strong general mathematical skills with the ability to solve complex math problems and provide report analysis.

Reasoning Ability:

  • Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
  • Ability to meet deadlines and collaborate with cross-functional teams and work autonomously
  • Strong project management, organizational and planning skills
  • Strong analytical thinking required to review data, determine findings and develop recommendations
  • Strong research abilities
  • Results driven
  • Ability to remain on task

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk and hear. This position is mostly sedentary and requires prolonged repetitive hand movements, and may require some standing, walking, bending, occasionally lifting up to 25 lbs. and filing throughout the workday. Specific vision abilities required by this job include close vision and the ability to work in front of a computer monitor for extended periods of the day.

Work Environment:

This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, fax/ scanning machines etc. Specific vision abilities required by this job include close vision and the ability to work in front of a computer monitor for extended periods of the day.

Developlus Inc

$$$

About Us:

Azazie, Inc. is on a mission to reinvent shopping for bridesmaid dresses and wedding gowns! Our online-only store connects bridesmaids and brides with over 200 gowns in 60+ colors for bridesmaids, brides, and mothers of the bride. At Azazie, we believe that everyone deserves to don a gorgeous gown, regardless of size or budget. We carry standard sizes 0-30, and can make any of our dresses to your custom measurements. Every dress is made-to-order, making it a more sustainable and personalized option than off-the-rack retailers. Azazie has appeared on The Today Show, CNBC and other top media outlets and won the Glossy Beauty and Fashion Award for the Best E-Commerce Experience in addition to being recognized as one of Newsweek’s Fastest Growing Online Shops in 2022.

Job Overview:

Azazie is looking to hire a Director of Digital Marketing who will grow our presence and attract new customers through various channels. An ideal candidate will be highly data-driven and comfortable with planning and executing on various stages of marketing campaigns spanning both acquisition and retention.

Responsibilities and Duties:

  • Think strategically, but stay on top of tactical execution
  • Heads the digital marketing department functioning as the internal consultant to brand marketing, customer service, and external agency partners providing strategic direction
  • Drive growth in our existing marketing channels by efficiently scaling conversion volume through continuous optimization of creative and content for all campaigns
  • Develop creative and innovative solutions to grow our subscriber base across multiple marketing channels (Email, SMS, App notifications, etc.)
  • Responsible for testing new channels to scale growth for the business
  • Enhance customer journey and conversion on site and manage/create compelling site content and copy, such as new product launch, promotions or loyalty program
  • Leads the development and integration of consumer relationship marketing (CRM) and the digital marketing/media strategies, processes and systems.
  • Collaborate with PR, media buy, design, customer service and product teams to launch marketing campaigns that drive sales.
  • Closely monitor, measure and report on campaign performance, budgeting and conduct ad hoc analysis.

Qualifications:

  • BA/BS degree in business, marketing, economics, finance or equivalent hands-on experience considered.
  • 5+ years in growth, performance and/or digital marketing; ideally in a Fast Retail E-Commerce environment.
  • 2+ years of managerial experience
  • Excellent communication skills and ability to interface effectively with stakeholders.
  • B2C E-commerce experience (experience in fashion e-commerce a plus)
  • Strong excel and analytical skills are a must! Needs to have the ability to interpret data into meaningful insights and KPIs.
  • Start-up minded, someone who sets the tone for thinking big and out of the box as well as a culture for speed, action and test + learn practices.
  • Proactive, takes initiative to find new and creative ways to meet goals
  • Excellent team player to build strong cooperative relationships with other managers
  • Ability to work independently, be self-motivated and results-oriented
  • Critical thinker + problem solver

Benefits:

  • 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
  • Paid vacation days and sick leave
  • Paid Holidays + Floating Holidays
  • 401k
  • Parking reimbursement
  • DoorDash Dash Pass Subscription and weekly DoorDash credit
  • Free snacks and drinks in office
  • Employee discount
  • Company engagement events

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Azazie, Inc.

About Us

Radiant Digital delivers technology consulting and business solutions for commercial and government clients.

Our flexible delivery model allows us to provide end-to-end solution delivery, single project execution, and, or strategic resources.

CMMI Maturity Level III and ISO 9001 – 2015 certified.

Responsibilities

Description:-

Must be any Location for onsite: (MD, DC, VA- or TX, FL)

Responsibilities

At Radiant, we’re proud of the expertise and professional services we provide to our clients. We’re looking for a highly skilled marketing director to help us better communicate with our clients and prospects. Our ideal candidate will have experience in marketing consulting or professional services in the high technology sector using a customer-research driven approach. This person must be able to lead a team of writers, designers, and account managers and interact with clients on a regular basis.

Marketing Director Responsibilities

  • Conduct detailed market research related to customers, competitors, and channel partners.
  • Develop and execute marketing strategies and plans for a consulting, professional services and software solutions company.
  • Define the public-facing voice and style of the organization across website, social channels, and digital collateral
  • Plan, direct, coordinate and execute marketing campaigns, such as brand building, conversational marketing, email, social, and others
  • Manage all marketing projects from start to finish
  • Organize events, including company-hosted events, client events, conferences
  • Oversee social media marketing strategy and content marketing
  • Conduct market research to understand demand and competitive environment
  • Work closely with sales to support and enhance all relationship-based business development efforts
  • Manage departmental budget and expenditures
  • Oversee the department, including team management and mentorship
  • Report to senior leadership on a regular basis, with a strong focus on quantifiable results and return-on-investment

Marketing Director Requirements

  • Bachelor’s degree in business, marketing, communications, or related field
  • 5+ years Experience in marketing professional services ideally in the technology sector
  • Experience managing a marketing team
  • Proven marketing campaign experience
  • Attention to detail, effective time management skills and the ability to multitask
  • Proven ability to manage budgets
  • Professional and proactive work ethic
  • High competence in project and stakeholder management
  • Excellent interpersonal, written, and oral communication skills
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Competency in relevant marketing and sales automation tools.

Radiant Digital

$$$

We are looking for aMarketing Manager to manage our marketing efforts and support the Operations Team. You will partner with all Ofinno teams to coordinate and execute programs related to marketing and branding. You will oversee all marketing channels to drive increased brand awareness and maintain our professional company image.

Responsibilities:

  • Evaluate current marketing practices and develop a long-term strategy.
  • Manage the company brand and coordinate branding across all media channels.
  • Assist the CEO in developing and executing a branding strategy.
  • Coordinate and deliver external/internal messaging.
  • Manage marketing/branding related vendor relationships and coordinate their efforts.
  • Support the interview process and new hire onboardings.
  • Assisting with office operations and employee office requests.
  • Support company-wide programs and events.
  • Other tasks as assigned.

Qualifications

  • Bachelor’s Degree in marketing or a related field.
  • Experience in paid web and social media advertisements.
  • A proven track record of launching and maintaining marketing efforts.
  • A passion for writing and/or editing content for distribution.
  • Working knowledge of Adobe suite of products, WordPress, and other marketing related software.
  • Ability to work in a fast-paced environment.
  • Enthusiasm for learning and self-improvement.
  • Aspirations to improve Ofinno and help our company achieve its goals.

Additional Information

Our people are our business, and it is our job to take care of you. We know you have to see it to believe it, but here are some of the perks you can count on:

  • 401(K) matching — We help you plan and save for retirement with a 401(K) matching program that’s available on day one.
  • Freehealthcare plans– Ofinno covers full premiums for you are your family on select healthcare plans, including employer HSA contributions if applicable.
  • Free Food — Our kitchen is always fully stocked, including lunch, protein bars, fruit, sodas, coffee and tea.
  • Unlimited Paid Time Off — Our lives are enriched by family time, vacations and personal time, so we offer unlimited paid time off and sick leave.
  • On-campus gym — Unwind, reduce stress and feel great – even when you’re at work.
  • Other benefits, toolong to list — Please discuss with our great People Ops team about additional benefits offered.

All your information will be kept confidential according to EEO guidelines.

Ofinno

$$$

Marketing Coordinator

Company Overview:

American Trailer World (“ATW”) is a leading diversified manufacturer, retailer and distributer of professional and consumer grade trailers, parts and accessories. ATW, headquartered in the Dallas, Texas is North America’s largest vertically integrated trailer manufacturer. The company was formed through the combination of Big Tex and American Trailer Works in 2016. Its nationally recognized brands include Big Tex Trailers, CM Truckbeds, PJ Trailers, BWise Trailers, Carry-On Trailer, Dakota Bodies, RC Trailers, and BigTex Trailer World. ATW operates several manufacturing facilities, distribution centers and retail stores. Its products are sold to dealers, retailers, Big Box retailers and OEMs, all of which serve a variety of end markets including agriculture, construction, landscaping, recreational, automotive, and general industrial markets.

Job Overview

The Marketing Coordinator is responsible for supporting all marketing department functions including advertising, events, tradeshows, promotions, communications, social media platforms, content catalogs, brochures creations and branding. The Marketing Coordinator is also responsible for the planning and execution of our event strategies and leading departmental projects.

Job Responsibilities

  • Plan and Execute trade shows nationwide to meet the brand standards of ATW.
  • Plan and Execute ATW’s Annual National Dealer Meeting [SYNC]. Responsible for Event Strategy, logistics, budget management, and post-event activities
  • Plan and execute our annual Dealer Advisory Boards for Big Tex and PJ brands.
  • Develop Promotional and Retail Environment initiatives to support our network.
  • Manage ATW’s Online Store and ensure healthy levels of inventory.
  • Support Dealer Marketing and Social Media manager in managing Go-to-market strategy for our 65+ Trailer World Retail Stores across America
  • Review signage and promotional product suppliers annually based on cost, transportation costs, and lead time.
  • Perform special projects, tasks, and ad hoc reporting.
  • Other duties, as assigned.

Education – Experience Required

  • Bachelor’s degree in marketing or a relevant field
  • 2+ years of related experience required.
  • Detailed understanding of marketing, brand management, and trade show coordination
  • Strong organizational, communication, and leadership skills
  • Proficiency in Microsoft Office Suite including Excel, PowerPoint, and Word
  • Excellent analytical and problem-solving skills to enable operational decision-making or present clear recommendations to leadership.

ATW

Why You Want To Work Here:

We are an energetic national nonprofit organization that supports an industry that serves over 150 million Americans every day. We are seeking a highly organized, analytical, and experienced individual for our Marketing Manager opening. The ideal candidate has a knack for setting clear objectives while understanding unique needs to develop and execute marketing programs and campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and thrive under tight deadlines to meet changing needs.

Responsibilities of the Marketing Manager:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Own the end-to-end execution of marketing programs and campaigns for products and events, leveraging internal support and cross-functional collaboration
  • Help develop and manage creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets across wide variety of programs and campaigns
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize alongside the marketing team accordingly
  • Partner across the marketing team to analyze marketing best practices and gather customer and market insights to inform successful strategies, increase customer conversions, and generate more qualified leads
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, paid digital, social and web teams to design, test, and evolve lead-nurturing tactics

Requirements of the Marketing Manager:

  • Bachelor’s degree in marketing, business, or related field
  • 5+ years of proven experience
  • Proven success in developing integrated marketing plans and campaigns, as well as social media strategy
  • Strong knowledge of marketing strategies, channels, and branding
  • Strong project management, multitasking, and decision-making skills
  • Experience with social media and web technologies such as LinkedIn, Facebook, Instagram, Twitter, YouTube, Google display ads and social posting platforms
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation, CRM and content management tools
  • Strong time management and organizational abilities
  • Familiarity with SEO/SEM and Google Analytics
  • Proficient with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
  • Experience in the Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar preferred

ROCS Grad Staffing

Laughlin Constable is looking for candidates who want to create meaningful change in their work by leading with heart.

We follow a set of beliefs in our daily approach. Ideas can come from anywhere, at any time. Life is too short to work somewhere that doesn’t satisfy your soul. And the best work feels PERSONAL. If you agree, then you might have the makeup of a Griffin (the moniker given to all who work at LC based off the mythical guardian of treasures).

We are looking for a Media Coordinator to join our Chicago team. This position is your entry to the exciting world of media – where you’ll learn all about planning for both traditional and digital media – as well as digital campaign trafficking and tagging (Ad Ops).

ESSENTIAL DUTIES AND RESPONSIBILITES – what do the BEST Griffins do in the role?

  • Responsible for learning media planning fundamentals – by being curious and participating in the work across all accounts
  • Work closely with the Planners to learn the billing and media ordering process – which you will manage for a range of clients.
  • Assist the Media Planners / Supervisors on digital reporting needs
  • Help to compile competitive data and identify key insights for client reporting
  • Work with the Ad Ops Supervisor to become proficient in ad server management
  • Learn to traffic campaigns from start to finish, QA creatives and create floodlights
  • Work with internal teams to manage timelines and campaign execution
  • Perform regular campaign health checks to ensure performance is on track
  • Become an expert in media tools such as TelMar, ComScore, MRI, Resonate, Kantar, DCM, IAS, etc.

SPECIALIZED KNOWLEDGE, SKILLS AND ABILITIES:

  • Strong communication skills – will have frequent contact with the account and buying teams
  • Emerging presentation and persuasion skills
  • Extremely organized with strong attention to detail
  • Professional demeanor
  • Basic understanding of the media planning function
  • Eagerness to learn
  • Proficient multitasker – with ability to work simultaneously on a number of projects
  • Proficient in MS Office, with the ability to learn new computer skills quickly

EDUCATION AND WORK EXPERIENCE REQUIREMENTS:

  • Bachelor’s degree in advertising, marketing, business, or related field
  • Prior internship in an advertising agency is a plus
  • Strong skill level in MS Office products including Word, Excel and PowerPoint
  • Ability to work in a team environment
  • Proactive approach – showing initiative in problem-solving and strong time management skills

WORK ENVIRONMENT and PHYSCIAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle or touch objects or controls and talk or hear. The employee is required to occasionally stand, walk, reach above shoulders, lift and carry up to 25 pounds and kneel, crouch or stoop. There are no specific vision abilities required by this job.

TRAVEL

Not Applicable

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position but is rather the general content of and requirements for the performance of this job. This is not to be construed as an exhaustive statement of duties and employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. This job description is not an employment contract, implied or otherwise. The employment relationship remains “at-will”.

Laughlin Constable

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