Position Title:
Assistant Brand Manager
Female owned and operated, Developlus was founded in 1991 and has since evolved into a beauty industry leader in hair color and formula development. Three generations work to ensure that every product, manufactured on-site in its Southern California facility, meets exacting standards with an intense focus on environmental sustainability. Developlus has always valued the importance of inclusion and diversity within the workplace, empowering everyday women to be themselves while declaring their independence and individuality through hair color.
Function:
The Assistant Brand Manager at Developlus, Inc. will provide marketing support for the brand, performing a variety of duties requiring initiative and independent judgment. This position will report to the Brand Manager or Sr. Brand Manager.
Essential Duties and Key Responsibilities:
- Assists Brand Manager in coordinating and executing company brand promotion activities (i.e. specific Events, trade promotion, Digital, coupons) for consumer
- Assists in the execution of product launch support plans
- Provides Brand Manager assistance in developing brand positioning and communication strategies
- Assists with the development and execution of major consumer advertising/promotions (i.e. Retailer Digital Campaigns) and trade programs designed for retailers
- Collaborate with Marketing Director and Brand Manager to identify consumer trends and needs.
- Track marketing parameters such as pricing, distribution, and POS to assist in identifying Brand opportunities
- Analyze competitor performance, sales, distribution, pricing, promotion, social media and market trends to provide recommendations for products and brand communication and strategy
- Work with 3rd party vendors on sampling, advertising creative and other programs for Brand building
- Partner with Digital/Social Media Team to ensure all content needs are met and content plan meets Brand Strategy/Positioning. (i.e. paid social media ads or Social posts)
- Collaborate with and support cross functional teams and agency partners to bring to life educational & editorial photo/video shoots from concept to execution
- Support execution of seasonal events for the Brand
- As needed, provide feedback and next steps for projects/interaction with other departments (i.e. R&D new product development/reformulations/etc.)
- Support Brand asset development in Lytho initiation and/or providing feedback.
- Provide feedback and next steps for projects/interaction with other departments.
Requirements:
- Outstanding attention to detail and organization skills
- Experience in discretion and confidentiality when handling or exposed to sensitive information
- Experience in working in a fast-paced work environment and ability to multitask effectively
- Ability to manage and keep to major timeline milestones
- Working knowledge of and/or ability to learn new content management systems
- Analytical skills in being able to answer key questions using data analysis.
- Evidence of having interest in and experience in leveraging this position as an introduction to a career path in strategic, integrated marketing
- Proficient in MS Office (Word, PowerPoint, Excel, Outlook)
Education/Experience:
- Bachelors’ Degree preferred, or compatible experience.
- 2+ years of marketing experience in beauty preferred
Language Skills:
- Ability to clearly communicate verbally, read, write, see and hear to perform essential functions.
Mathematical Skills:
- Strong general mathematical skills with the ability to solve complex math problems and provide report analysis.
Reasoning Ability:
- Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
- Ability to meet deadlines and collaborate with cross-functional teams and work autonomously
- Strong project management, organizational and planning skills
- Strong analytical thinking required to review data, determine findings and develop recommendations
- Strong research abilities
- Results driven
- Ability to remain on task
Physical Demands:
While performing the duties of this job, the employee is regularly required to talk and hear. This position is mostly sedentary and requires prolonged repetitive hand movements, and may require some standing, walking, bending, occasionally lifting up to 25 lbs. and filing throughout the workday. Specific vision abilities required by this job include close vision and the ability to work in front of a computer monitor for extended periods of the day.
Work Environment:
This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, fax/ scanning machines etc. Specific vision abilities required by this job include close vision and the ability to work in front of a computer monitor for extended periods of the day.
Developlus Inc
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