Entertainment Content Creator Jobs

The Company: Pupatella is an award-winning Neapolitan pizzeria that was founded by a native of Naples, Italy, in 2007. We serve Neapolitan pizza exactly as it has been prepared for over 150 years in neighborhoods throughout Naples.

Pupatella Management Company (Company) began in Arlington, VA and is the management company of the Pupatella chain of pizzerias, which has experienced large growth during the past four years, and with projected continued growth. There are currently seven Pupatella pizzerias in the Washington, DC Metro area and one location in Richmond, VA. The Company is further expecting to open several new pizzerias over the course of the next 24 months.

The Job: 

The Director of Marketing is responsible for the overall performance and consistency of our brand, which includes managing and developing our brand image and positioning relative to our local markets and competitors. This is the key staff member to plan, develop and implement marketing initiatives and activities for our brand, pizzerias, and products.

Responsibilities:

·      Leads market research efforts to understand customers’ perception and behavior and formulate effective marketing strategies to ensure the brand receives maximum visibility and performs better than its competitors and experiences year-over-year sales growth.

·      Is required to be creative and up to date with marketing trends.

·      Will coordinate marketing projects, advertisement campaigns and events for our brand, pizzerias, and products.

·      Will work with a wide network of people such as advertising and media professionals, contractors as well as our own internal team members.

·      Will report results and activities during management meetings.

·      Integrate corporate objectives into their brand management strategies.

·      Budget management.

Specifically, the Director of Marketing will

·      Manage the Company’s marketing budget by selecting and prioritizing projects that will benefit the entire brand and each individual pizzeria location, while delivering them on time and on budget.

·      Manage the public relations strategy of the Company and its executives.

·      Create and execute social media campaigns and coordinate with the Company’s current social media consultant.

·      Create, manage, distribute, and implement the Brand Guide.

·      Participate in and coordinate events to drive each pizzeria’s revenue and increase overall brand awareness and goodwill.

·      Maintain and update website and website content.

·      Manage graphic design.

·      Maintain all aspects of online & mobile ordering and gift card programs.

·      Disseminate marketing collateral by working with print vendors to source material for printing and negotiate competitive pricing.

·      Conduct periodic marketing training for all pizzeria management staff as well as Company executives.

·      Work with each pizzeria and each general manager on an individual and collective basis to develop marketing plans, explore new tactics, build community relationships, drive revenue, run events, and expand the brand’s overall goodwill.

·      Review and approve all marketing collateral bearing the Company’s unique trademarks and brand to ensure it is consistent with brand guidelines and standards.

·      Develop campaigns and partnerships aimed at driving new customer traffic and raising frequency of existing customer traffic at pizzerias.

The Requirements (Training and Education)

Successful candidates for the position of Director of Marketing must be able to demonstrate core knowledge of marketing-related subjects such as consumer behavior, marketing strategy, market research, and advertising as well as have a knowledge of budgeting and possess overall creative skills. Candidates must have a minimum of 3 years’ experience in restaurant marketing, experience organizing and hosting events, and must be outgoing and collaborative.

Highly desired, but not required, is either a bachelor’s degree in business, with specialization in marketing.

Salary

Negotiable, opportunities for bonuses and career advancement.

Benefits

We carry a range of benefits, including health care coverage.

Pupatella

Lifecycle Marketing Manager

Full-Time

Hybrid Position

Starting at $90K DOE

Job Summary: Develop and execute omnichannel marketing strategies that drive customer engagement, retention, and growth across all stages of the customer journey. Create cohesive and effective marketing campaigns that maximize customer value utilizing your expertise in brand marketing, growth marketing, and digital marketing platform management. Collaborate cross-functionally with internal teams, including E-commerce, merchandising, operations, retail, and customer support, as well as execute comprehensive marketing operation directives.

% Essential Job Functions:

30% Develop and execute lifecycle marketing strategies that encompass brand awareness, customer acquisition, onboarding, engagement, retention, and advocacy, utilizing digital marketing platforms and partnering with cross-functional teams.

25% Manage all digital marketing platforms, including CRM, email, SMS, and social media. Utilize customer data and segmentation to execute targeted and growth campaigns to optimize omnichannel key results. Troubleshoot platform issues, identify opportunities to improve efficiencies and drive continuous innovation.

25% Oversee campaign creative development, including copywriting, photography, and/or videography and campaign themes.

5% Develop, analyze, and present campaign key performance metrics to internal teams. Master data sourcing and analysis across omnichannel platforms, including brick-and-mortar POS.

5% Lead omnichannel paid advertising efforts, including ad creation and budget management.

5% Oversee brand reputation and customer service issues across social media platforms and support internal teams with review platforms.

5% Develop and manage Lifecycle Marketing direct reports. Establish professional and personal goals and provide ongoing guidance.

Positions Supervised (Direct Reports):

– Lifecycle Marketing Team Member(s)

– Digital Marketing Temp

– Copywriter Consultant

– Third-Party Marketing Agencies

Minimum Years of Related Experience:

– 2 years of growth marketing experience

– 2 years of email marketing

– 2 years of CRM/Loyalty platform

– 2 years of social media platform management, including content development

– 2 years of brand management

Preferred Experience:

– DTC or retail experience

– Netsuite or other ERP experience

– Proven track record of team development

Special Qualifications (Skills, Abilities, Licenses):

– Strong digital platform and analytics experience with proven ability to drive results

– Proven experience in content development and execution

– Demonstrated technical platform savvy and navigational capabilities

– Approachable leadership quality with a drive to coach and develop

– Strong organizational, interpersonal, and verbal communication skills

– Extremely detailed oriented and grammar savvy

– Thinks organizationally and not just in their own silo

– Able to learn new skills and implement them quickly

– Creative and innovative thinker

– Able to work effectively in a fast-paced, start-up environment where each day might require different tasks.

– Strong independent and coordinated reasoning, judgment, and decision-making skills; able to work effectively with minimal on-site supervision

– Able to effectively work with team members, customers, and the public from diverse cultural, and socioeconomic backgrounds, and exercise appropriate confidentiality and discretion pertaining to the work environment

– Willing to appear in pictures and/or videos online, in magazines, and on news and other television programs, in promotion of Healthy Spot

Healthy Spot

Seertech Solutions (www.seertechsolutions.com) is one of the world’s foremost Learning Management System (LMS) software providers, delivering highly differentiated mission critical learning and compliance management solutions across corporate, workforce enablement and extended enterprise / ecommerce use cases and audiences for our global corporate and government customers at scale. Seertech’s LMS software and customer support services global brand name organizations like Oracle, Texas Instruments, Red Hat, Emerson, GE and more, supporting more than 6 million users across 250+ sites operating in over 190 countries, with an average client user size of 42,000.

Our vision: To be the de facto LMS provider for key industry verticals ensuring an uninterruptible flow of talent to assure uninterruptible business competitiveness.

Reporting to the Global Head of Sales and Marketing, the Marketing Director will be responsible for the implementation of marketing strategies. You will not just analyze data, but also will use your expertise in strategic thinking to brainstorm fresh concepts for future marketing strategies and campaigns. You will engage with internal cross-functional business units, as well as externally with clients to translate business objectives into actionable and impactful strategies with clear measurements of success and high-quality standards for execution.

From a tactical execution perspective, you will be responsible for creating/editing content (blogs, ad copy, social posts, website content, eBooks, etc.). You will be responsible for defining and executing our content marketing strategy, including building an annual content calendar to support campaign activity to acquire new clients globally. You will also produce KPIs that measure the effectiveness of the content strategy, e.g., the reach of articles created, google page ranking, backlinks secured, website and social media traffic, the number of inbound leads, and conversion rates.

You will also use digital channels for marketing execution, including but not limited to website, SEO, paid search, content syndication, social media, and email marketing.

Seertech Solutions

Role Summary:

The Marketing & Events Coordinator will be responsible for implementing B2B and B2C marketing strategies, driving brand awareness, optimizing user experience, lead gen and driving traffic using digital marketing best practices, execution on marketing campaigns, and cross-team coordination. They will also work with Stallion business unit leaders to identify and coordinate key events, execute the external off-site campaigns involving logistics management and operations, as well as schedule and manage online webinars.

Role Priorities / Responsibilities:

• Develop Marketing plans and calendars.
• •Branding, Email Marketing, CRM Implementation, Digital, Print and OOH Ad campaigns, Content Development, Budget Management, Graphic Design, SEO execution, Data analysis and reporting, Event Management of Webinars, Tradeshows, Stakeholder and External Agency Communications, Copywriting, Social Media Marketing
• Assist with the annual Marketing and Communications Plan and Budget
• Develop and maintain the company’s brand identity at both a corporate and product level, including planning, design, implementation, quality control, and IP protection with the Company’s legal advisors.
• Support Sales via preparation, design, layout, and production of presentation materials.
• Establish relations with vendors and marketing agencies. • Conduct regular market research and highlight market trends.
• Identify and coordinate key events, execute the external off-site campaigns involving logistics management and operations.
• Schedule and manage online webinars.
• Create and implement lead generation and post-event tracking process to enable accurate measurement of ROI from participation.

Essential Experience, Knowledge, Skills, and Abilities:

• 5+ years of experience building and implementing B2B and B2C marketing strategies.
• Industry experience – Tech/IT Services, Telecom, Equipment Rentals, Oil & Gas, Renewable Energy, Communications, Construction, Special Events
• Google Analytics, Google Ads, LinkedIn Ads, Salesforce, HubSpot Marketing Enterprise and Sales Enterprise, Qualified, AirTable, PhotoShop, InDesign, Microsoft Office

Preferred Qualifications, Education or Certifications (if applicable):

• Bachelor’s Mass Communications and Media Studies

Stallion

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines from investment and development, which enables the company to quickly assess market opportunities, to management, marketing and leasing which allows them to effectively control costs and maintain the quality of its properties. This position is based in Ridgeland, MS but our company operates nationally with a particular emphasis on large regional malls.

Marketing & Local Leasing Coordinator – Northpark

The Marketing and Local Leasing Coordinator will assist the Marketing & Business Development Manager and Local Leasing Manager to meet the objectives of the owners, tenants and guests.

Principal Accountabilities:

Marketing Strategy Implementation

• Collaborate with the Marketing Manager and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales and generating alternative revenue.
• Have a working knowledge of the area market. Assist in obtaining information on competitive
• properties, area and customer demographics and available media.
• Assist the Marketing Manager to effectively execute a Marketing program to enhance tenant sales and generate percentage rents.
• Coordinate special events and community relations programs to support merchandising efforts as set by the Marketing & Local Leasing Manager and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
• Assist in implementing an ongoing public relations action plan as necessary.
• Assist in developing collateral pieces for Marketing and Local Leasing programs.
• Ensure ongoing exposure of all Marketing and Local Leasing programs throughout the center including advertising, on-mall signage and directories.
• Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
• Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
• Works with Marketing & Local Leasing Manager on advertising and promotions in an effort to support the shopping center’s tenants.
• Oversee production schedules for any planned advertising or printed pieces.
• Write copy, proofs materials and distributes as necessary.

Digital Presence

• Ability to learn and use new systems.
• Create, update and implement digital marketing platforms including website, e-newsletters, Media Wall content, social media and more that drive results.
• Develop and maintain Social Media strategy across all channels that meets center goals. Includes but is not limited to Facebook, Twitter, Instagram, Pinterest.
• Engage with followers while maintaining brand guidelines.
• Direct and coordinate third party agency teams, including: digital media, paid search, SEO, affiliate, creative and social.
• Measure and analyze online marketing campaign performance.
• Manage digital directories to include mapping, imagery and current messaging.
• Create content for and manage loading of all content for digital signage across property.
• Coordination and installation for digital and on-mall signage. Business Development
• Help identify corporate sponsorship opportunities that will generate additional revenue for the property; assist with sponsorship proposals and programs.
• Work with Marketing Manager to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
• Attend local and regional events in order to maintain retailer relationships and introduce new retailers to the property.

Local Leasing Coordination

• Work with Local Leasing Manager to complete administrative tasks
• Assist in the preparation of local leasing license agreements as well as all other necessary paperwork related to Local Leasing tenants.
• Assist in the setup and coordination of new Retail Merchandising Units (RMUs), kiosks, in-line stores, and vending tenants.
• Manage and assist in enhancing the appearance of the Local Leasing tenants while meeting the visual merchandising requirements and standards of the center.
• Distribute Local Leasing collateral as needed to local/regional business prospects in order to generate activity for the center’s program.
• Assist in the monthly collection of Local Leasing tenant sales reports. Retailer Development
• Review monthly sales reports to obtain knowledge and insight of retailer sales and track key retailer and category trends.
• Establish relationships and ongoing communication with tenants to maximize individual store sales.
• Collaborate with the Marketing Manager to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
• Communicate new trends and products with retailers in order to grow current business or expand to additional locations.
• Recruit retailers to participate in planned center programs.

Management and Operations

• Communicate with the property team as needed or required to ensure that the team are kept apprised of marketing activities in the property.
• In concert with the Marketing Manager, General Manager and other Team members, manage Guest Services capabilities and outward going messaging support to provide quality service to guests, retailers and the property Team.
• Follow corporate policies and procedures for all programs and promotions.
• Create recap presentation for store openings and events as well as monthly marketing report.
• Take an active role in all staff meetings and team activities
• Submit marketing expenses.
• Receive, code and process invoices

Financial & Reporting

• Participate in the preparation and observance of the annual income and expense budgets.
• Help prepare and adhere to the monthly and quarterly forecasts.
• Assist with monthly Asset Management Report.
• Assist with monthly tenant sales reports and prospecting report.
• Prepare annual Goals and Objectives and year-end self-evaluation review.

Competencies:

· Adaptability

· Dealing with ambiguity and learning on the fly

· A guest experience focus

· Drive for planning and organizing

· Excellent time management

· Innate comprehension of social media and the Internet

· Initiative

· Interest in Digital Technology

· Proactive Learner

· Excellent Open Communication

· Natural Team-Oriented

· Problem Solving

Requirements:

· College degree required.

· 2+ years of Marketing and/or related experience.

· Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting

· Ability to manage timelines of numerous projects simultaneously with attention to detail

· Exceptional communication skills; clear, concise and professional representation expected

· Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.

· Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.

· Must be flexible and able to work event shifts which may include nights, weekends and holidays with ability to travel as needed for conferences and national meetings.

Benefits:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply: To respond to this opportunity, please submit your resume and cover letter to: [email protected] Please reference “Marketing & Local Leasing Coordinator – Northpark” in the subject line.

• We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Northpark

**THIS IS NOT A JOB WITH FORCEBRANDS**

*This role is on-site 5 days a week*

Position Overview:

• Collaborate with marketing and communication team members and external partners to enhance brand awareness, value proposition, and equity through marketing efforts.
• Set clear objectives and develop omnichannel marketing programs and campaigns tailored to the unique needs of the business.
• Manage day-to-day marketing activities and long-term strategic planning, meeting tight deadlines.
• Report to the Director of Marketing, located at the company’s HQ in Alexandria, VA.

Scope of Responsibilities:

• Establish positioning, identify target audiences, and create marketing plans with specific objectives across different channels and segments.
• Oversee the execution of marketing programs and omnichannel campaigns for proprietary products and events, collaborating with internal teams.
• Manage creative briefs and guide creative direction for various advertising and communications assets.
• Analyze the effectiveness of current marketing initiatives, optimize strategies, and gather customer insights.
• Create and maintain analytics reporting, extracting key insights for future campaign development.
• Collaborate with email, paid digital, social, and web teams to design and evolve lead-nurturing tactics.
• Present ideas and deliverables to internal and external teams, reporting results and recommendations to senior leaders.
• Stay updated on marketing and advertising trends and brainstorm marketing campaigns within the broader team.

Experience Base:

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of proven marketing experience.
• Success in developing integrated marketing plans, campaigns, and social media strategies.
• Strong knowledge of marketing strategies, channels, and branding.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making abilities.
• Experience with various social media and web technologies.
• Metrics-driven with a creative mindset.
• Familiarity with marketing automation, CRM, and content management tools.
• Strong time management and organizational skills.
• Ability to work well in a team and partner with internal stakeholders.
• Familiarity with SEO/SEM and Google Analytics.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Adobe Creative Suite experience preferred.

ForceBrands

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities to management, marketing, and leasing, which allows it to effectively control costs and maintain the quality of its properties. This position is based in West Covina, CA, but our company operates nationally, particularly in large regional malls. Marketing & Local Leasing Coordinator – Plaza West Covina As the Marketing and Leasing Coordinator, you will collaborate with and assist the Marketing & Business Development Manager with print and digital marketing, event planning, social media, community outreach, canvassing, and business development, as well as collaborate and assist the Local Leasing Manager with coordinating, supporting, managing local leasing efforts to exceed the expectations of center owners, tenants, and guests. Focus on programming and initiatives (events, digital and in-Center campaigns, etc.) for youth, families, artists, and seniors; strategically grow and enhance an omnichannel digital program (social media, email, video, SMS) with an emphasis on influencer and business development partnerships; and drive income. Your responsibilities as the Marketing & Local Leasing Coordinator will include: Marketing • Apply working knowledge of the area market. • Marketing Strategy Implementation – comprehensive, research-based planning that directs marketing efforts and drives sales. • Assist in developing collateral pieces for Marketing and Local Leasing programs. • Source, create, and execute strategic digital media initiatives and content for all center digital elements and track and measure growth. • Coordinate seasonal and monthly special events and community relations programs. • Assist in public relations – drafting press releases, blog posts, media alerts, and emergency response. • Take photos, videos, etc., and write captions for robust digital programs and reporting. • Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary. • Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs. • Build and cultivate tenant relationships, establish ongoing tenant communications, support and garner tenant participation for center programming, and support tenants through localized marketing efforts that increase sales • Assist in all reporting, including event recaps and monthly sales reports, to obtain knowledge and insight into retailer sales and track key retailer and category trends • Create, coordinate, and install common area signage, visual vignettes, and window displays for vacant spaces. • Define, support, track, and achieve measurable results • Support Marketing & Business Development Manager Local Leasing • Assist with the ongoing temporary leasing of the Retail Merchandising Units (RMUs), kiosks, in-line store, and vending, including but not limited to lead generation, lead nurturing, sales presentations, and sales follow-up. • Assist with preparing contracts/agreements, renewals, and amendments. • Coordinate window displays and visual vignettes. • Assist Local Leasing tenants with visuals and merchandising within their spaces to maximize sales • Help prepare and adhere to the monthly and quarterly budget forecasts. • Assist with space turnover and tenant coordination duties. • Support Local Leasing Manager To succeed, you should have: • College degree required. • 2+ years of Marketing and/or related experience. • Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting • Ability to manage timelines of numerous projects simultaneously with attention to detail • Exceptional communication skills; clear, concise, and professional representation expected • Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles. • Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution. • Be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings. Benefits: We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $64k -$66k, depending on experience, and an extensive benefits package, including paid time off, medical, dental, and vision benefits, and future growth opportunities within the company. Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture. To Apply: To respond to this opportunity, please submit your resume and cover letter to: [email protected] We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pacific Retail Capital Partners

Position Summary

The Brand Director will be responsible for developing the marketing strategy for existing and new product variants within assigned portfolio. The scope of the role requires a broad and deep knowledge of all of the basic marketing disciplines including but not limited to; marketing strategy, (pricing/promotion/product placement), agency management, creative leadership, cross-functional team leadership, trade marketing, media engagement, digital marketing, public relations, on-premise & influencer marketing, and innovation/new product development.

Role & Responsibilities

Responsible for managing consumer marketing budget with the following responsibilities:

• Oversee and develop portfolio marketing strategy, ensuring alignment to the broader organization objectives
• Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
• Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
• Lead strategic brand partnerships (sponsorships and experiential) to develop and deploy consumer and retail programs.
• Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
• Effectively manage brand budgets to optimize marketing spend
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
• Invest time into the development of direct reports and identify opportunities for advancement within Proximo
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

• Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyses market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
• Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills

Key Relationships

• Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR
• Cross functional interaction with: Proximo Canada, Proximo UK, Mexico & Casa Cuervo marketing department
• External: Distributor Partners, Joint Venture Partners / Talent managers, Agency Partners: Advertising/Creative/Social Media/PR & Sponsorship activation and Experiential

Knowledge and Experience

• BS/BA degree in marketing or related field required (MBA a plus)
• Seven years plus of brand marketing or brand building experience preferably related to the Spirits Industry or FMCG.
• Skilled in developing and activating brand experiential platforms and sponsorships, with proven capability to convert them into consumer engagement and brand sales
• Experience in managing full mix for a dynamic lifestyle brand, with strong understanding of digital consumer engagement.
• Have managed a significant third-party relationship (e.g. brand owner, performing artist, or joint venture)
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
• Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
• Up-to-date on marketing trends, new media platforms and benchmarking with other industries
• Understanding consumer insights and aligning all strategies to feed these needs.
• Ability to lead and manage projects with cross-functional teams across the company and distributor network.

The salary range for this role is a base salary of $161,300 – $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo Spirits

THE SUMMARY

We are growing and having fun doing it! Join us in supporting our award-winning brand and team of rock stars! The Marketing Manager will lead the marketing, digital and creative platforms. In alignment with the overarching brand strategy and corporate business objectives, they will create a meaningful position for the brand and its personality to increase consumer awareness and business expansion with both traditional and digital media campaigns. Has a strong background in digital marketing with a sense of brand vision and company direction.

THE BRAND

Osmosis Beauty is a disruptive skincare brand. We’ve created patented, exclusive skincare and wellness technology that holistically restores the skin to a youthful and toxin-free environment. Our results for aging, rosacea, blemish-prone skin, and more are second to none.

Our unique philosophy is based on analyzing the skin and body as a whole, treating skin conditions at the source to restore beauty and wellness. Osmosis provides the tools needed to create the ideal environment to encourage real results while teaching you the most important causes of skin decline to help guide prevention for the future.

Primary Duties and Responsibilities

• Establishes and implements design and format standards and processes to produce consistent and high-quality results, with a focus on digital marketing.
• Establishes and implements design and format standards and processes to produce consistent and high quality results.
• Owns documentation that keeps all creative projects on schedule and up-to-date, including copy edits, meeting notes, etc. Documents all creative approvals and decisions from meetings (packaging & creative marketing materials), and ensures understanding amongst the entire team and follow-through.
• Offers suggestions for projects based on resources and timelines; works with team members to determine direction to take, and sets up deadlines and next steps accordingly.
• Works closely with Sales and Marketing team members to ensure direction of marketing materials is consistent with brand strategy; communicates and works with team on content deadlines.
• Conceives and develops marketing communications material from brochures, sell sheets, counter cards, etc. Selects, arranges and oversees creation of art, photo, video, and layout design.
• Establishes consistent and clear email, ecommerce, digital advertising, social media campaigns.
• Manages and revises design timelines and estimates. Routes layouts, copy, proofs, and other project elements for approval and production. Collects all copy edits from involved team members.
• Proofs all printed materials for content and quality prior to production.
• Ensures all the brands key brand attributes are consistently and accurately reflected in all communication channels. Ensures plans and initiatives are in direct alignment of overall corporate goals as well as brand strategy goals and objectives.
• Translates brand into robust marketing plans that leverage all available media including social, digital, mobile, search, e-mail campaigns, etc.
• Articulates a clear vision and objective of integrated advertising campaigns and provides on-going strategic direction, ensuring accuracy of content and tonality.
• Reviews and approves all campaigns, evaluates creative content for print and digital. 

SKILLS/ABILITIES

• Excellent interpersonal, verbal and written communication skills.
• Ability to prioritize and execute tasks in a deadline-driven environment.
• Excellent organizational, planning, analytical and problem-solving skills.
• Uncompromising attention to detail.
• Ability to collaborate at all levels of the organization and across other functional areas.
• Proven track record of effectively interacting with senior management.
• Demonstrated ability to think creatively in terms of problem resolution and development of successful marketing strategies.

EDUCATION/EXPERIENCE

Bachelor’s degree in Marketing or closely related field.

Five+ years’ experience in a creative marketing role.

2+ years’ experience in a digital marketing role.

Osmosis Beauty

Job Title: Marketing Manager

Location: Hybrid Miami, FL ideal (could be open to remote within US)

Salary: Market Competitive Rates

The Work You’ll Do:

· Collaborate closely with internal teams including Marketing, Sales, Business Development, Customer Success and our phenomenal Salesforce admin

· Engage! You’ll be in constant conversation with your colleagues and our customers, learning everything you can about and the business problems our prospects are trying to solve.

· Develop and manage the execution of marketing campaigns aimed at driving awareness of and interest in our product

· Manage the strategy, execution, and reporting of integrated campaigns

· Anticipate and proactively engage with the product and sales teams to coordinate, communicate, and optimize the impact of demand generation marketing activities

· Develop and execute email nurture campaigns that will drive prospects down the sales funnel to a sales qualified opportunity (SQO)

· Evaluate and refine online demand generation strategies based on comprehensive analytics

· Track, evaluate, and optimize marketing spend on paid search, paid social, retargeting, direct media placements, and other paid lead generation campaigns

· Coordinate with the overall marketing team to help drive continual website conversion rate improvements

· Create regular reporting presentations that include KPI overviews and progress to lead generation and revenue targets

· Creating, implementing, managing and reporting on demand generation campaigns, setting KPI’s and continually monitoring their effectiveness

· Be ready to be involved in a wide range of projects aligned to the overall marketing plan

· Attend weekly sales meetings. bi-monthly Product Team updates, internal All Hands Meetings and events, as well as external events and meetings, i.e. User Group Sessions.

Skills & Requirements:

· 5-7 Years Professional work experience with digital marketing, including managing lead generation programs, website conversion strategy

· Proven success at managing PPC, SEO, email marketing, ABM, and social media programs to drive qualified leads

· Motivated to hit revenue goals, with demonstrated success in exceeding lead generation and revenue targets

· Superior communication skills (verbal and written)

· Organized and Detail Oriented

· Strong analytical and project management skills

· Firm grasp on new marketing tactics, with a drive for continuous learning.

· Flexible, with an ability to quickly adapt to change.

· Proficient with Hubspot and Salesforce, or similar software, and/or an interest to learn.

· Experience using Monday.com or another project management tool

Event / Trade Show Planning & Coordination

• Maintain ongoing tradeshow and event calendar
• Work with event vendors to understand deliverables and deadlines, and execute on deliverables for each event
• Develop ways to drive traffic to our booth
• Develop KBUG (know before you go) documentation and prep the team in advance of events to ensure a successful event
• Work with the marketing operations and sales teams for post-event follow-up > upload booth list, and set up Groove flows
• Track all costs associated with the events and be able to report on ROI

Organic Social Calendar

• Develop and maintain a social media content calendar to gain more awareness of the brand and followers
• Develop and execute daily organic posts on LinkedIn and bi-weekly organic posts on Reddit
• Monitor social platforms and respond to comments and posts where we are mentioned
• Report monthly analytics and develop strategies to increase number of followers, overall engagement, and net new leads from both paid and organic efforts

PR coordination

• Participate in weekly calls with agency or PR consultant
• Collect all assets for PR writers (customer quotes, product briefs, etc)
• Get sign off from internal stakeholders on Press Release
• Publish PR on website
• Share PR coverage / links with company and marketing team

Benjamin Douglas