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Senior Brand Manager – Opti-Free® Contact Lens Care
Location: On-site / Fort Worth, TX
At Alcon, we’re driven by a powerful mission: helping people see brilliantly. As the global leader in eye care, we innovate boldly, champion progress, and act with speed. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact on the lives of our consumers and customers.
This is more than a marketing role—it’s a chance to lead iconic brands and shape the future of eye care. As Senior Brand Manager for Contact Lens Care Brands, you will own the business delivery for Opti-Free® and Clear Care®, while also driving strategic corporate brand initiatives. You’ll be the strategic driver and brand champion, working across the full marketing ecosystem—media, creative, digital, and shopper marketing—partnering with best-in-class agencies to bring bold ideas to life.
What You’ll Do
- Lead brand strategy and execution to accelerate growth and strengthen category leadership.
- Drive business performance with a general manager mindset—own forecasts, P&L thinking, and deliver the business.
- Create breakthrough campaigns that connect with consumers and healthcare professionals.
- Partner cross-functionally and with agencies to deliver flawless execution.
- Make innovation initiatives real, by executing against insights and trends that keep our brands ahead.
- A strategic thinker, a hands-on doer, and a collaborative leader who thrives in fast-paced environments. You influence without authority and turn ideas into action.
What You Bring
- Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
- The ability to fluently read, write, understand and communicate in English
- 7 Years of Relevant Experience
Preferred Skills & Experience
- CPG marketing experience with a proven track record of building and growing brands.
- Strong leadership, strategic thinking, and business acumen.
- Experience managing agencies and leading integrated marketing campaigns.
- Ability to influence, collaborate, and thrive in a fast-paced environment.
- Data-driven decision-making with a keen eye for insights and trends.
- Expertise in consumer advertising, media, and digital marketing.
- Exceptional communication and storytelling skills.
- Strong understanding of design principles and how they influence consumer behavior at shelf
- Proven success launching and scaling new products.
- Action-oriented and resourceful, with a track record of turning strategy into execution without direct authority.
- Ability to take initiative and drive projects independently in a fast-paced environment.
- Strong influencing skills to mobilize and inspire cross-functional teams and external partners toward shared goals.
- Ability to prioritize, challenge assumptions, and adapt to change.
Why Join Us?
- At Alcon, you’ll have the chance to make a purposeful impact on millions of lives by helping people see brilliantly.
- This role offers autonomy, growth, and the scope to shape the future of our contact lens care portfolio, and your career.
- We offer a robust benefits package, including health, life, retirement, flexible time off, and focused growth opportunities.
Learn more at https://alcon.com/careers.
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Contingent Worker
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [email protected] and let us know the nature of your request and your contact information.
Assistant Brand Manager
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As an Assistant Brand Manager supporting Vision Care Lens Brand Marketing Team. You will be trusted to support the development and execution of brand strategies to drive sales, profit, and market share growth. This position is instrumental in managing marketing materials, coordinating cross-functional initiatives, and executing promotional campaigns that align with brand objectives in our Fort Worth, TX location.
In this role, a typical day will include:
Core Competencies
- Project Management: Demonstrates urgency and ownership in managing multiple initiatives simultaneously.
- Collaboration: Works effectively across matrixed teams and external partners.
- Critical Thinking: Applies insights and data to solve problems and optimize brand performance.
- Influence & Communication: Communicates clearly and persuasively with stakeholders at all levels.
- Change Management: Embraces innovation and adapts to evolving market dynamics.
Key Responsibilities
Marketing Strategy & Execution
- Assist in the development and implementation of brand strategies and annual marketing plans.
- Support omni-channel advertising initiatives, including drafting creative briefs, managing agency communications, and overseeing project timelines.
- Lead smaller-scale brand projects from concept to execution under the guidance of the Brand Manager.
Material & Artwork Management
- Oversee the strategic development and execution of marketing assets in collaboration with agency partners, ensuring all deliverables address defined business needs while upholding brand integrity and consistency.
- Manage the material review and approval process using Veeva PromoMats, ensuring compliance with legal, regulatory, and medical standards.
- Ensure all marketing collateral is aligned with brand guidelines and approved prior to deployment.
Trade Media and Digital Marketing Management
- Lead the strategy and execution for trade media planning across all Alcon WaterInnovations™ brands.
- Ensure all creative deadlines are met and report our quarterly results from various media outlets.
- Oversee the content calendars, partner with channel marketing teams to ensure support and reduce duplicative efforts.
- Lead execution of digital marketing strategies aligned with business goals, target audience(s),brand positioning, while staying within the budget.
- Define and track KPIs, provide consistent recommendations for optimization of funds based on performance.
Congress Strategy for Lens Brands
- Lead the strategy and execution for congresses for the Lens Brand Team. Sit on core team with cross functional partners to align on booth design, Share of Voice opportunities (print and digital) and additional ancillary events at the congress.
Cross-Functional Collaboration
- Partner with sales, customer marketing, insights, and external agencies to ensure consistent and effective brand messaging.
- Coordinate promotional plans and marketing events with internal and external stakeholders.
Market Research & Insights
- Leverage consumer and market insights to validate brand value propositions and inform strategic decisions.
Performance Monitoring
- Track and analyze key brand performance metrics, including sales performance, market share, and campaign effectiveness.
- Prepare performance reports and provide recommendations for continuous improvement.
- Monitor and manage brand budgets, forecasts, and expenses to ensure cost-effective marketing execution.
WHAT YOU’LL BRING TO ALCON:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school +10 yrs.; Assoc.+6 yrs.; M.S.+0 yrs.)
- The ability to fluently read, write, understand, and communicate in English
- 2 Years of Relevant Experience
PREFERRED SKILLS AND EXPERIENCE:
- Experience in brand marketing, preferably in consumer goods or healthcare.
- Strong analytical, organizational, and communication skills.
- Proficiency in Microsoft Office Suite; experience with Veeva PromoMats is a plus.
- Ability to thrive in a fast-paced, collaborative environment.
HOW YOU CAN THRIVE AT ALCON:
- See your career like never before with focused growth and development opportunities
- Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
- Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!
Alcon Careers
See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Find Jobs for Contingent Worker
ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [email protected] and let us know the nature of your request and your contact information.