Dickies®, a VF Company

Digital Content Manager (Dickies Global)

As Digital Content Manager, you will be a critical driver of seasonal Go-To-Market readiness, proactively advocating for, planning & ensuring on-time delivery of digital content supporting globally aligned brand and product initiatives.

A critical component of this role includes leading the initial stand-up and ongoing planning, communication, seasonal delivery and process optimization of our NORA photography studio. You will also work cross-functionally across multiple regions to integrate process, identify and leverage shared resource opportunities and create a global Single Source of Truth for digital content to positively impact the brand’s coordinated launch readiness and ecommerce performance in owned and wholesale channels. A process, systems, organization and project management evangelist at heart, you will be a champion for global adoption of DAM/PIM tools, improved process and proactive Project Management communication that enables our ability to think and act as One Dickies globally.

How You Will Make a Difference:

• Own planning, operational efficiency, proactive status communication and collaborative partnership between external photography studio and internal global team members to project manage and drive on-time seasonal Go-To-Market readiness
• Serve as centralized hub of organization and communications of digital content readiness for owned and wholesale ecommerce, coordinating with internal/external teams to plan, organize and upload, disburse and audit digital brand and product content in PIM/DAM
• Manage data integrity in DAM/PIM, ensuring imagery, copy and other digital content is received, approved, organized, tagged and delivered on time to global stakeholders
• Interpret and explain digital content goals, roadblocks and process to problem-solve and gain alignment among cross-functional partners – who may not be familiar with the subject matter – through influence, persuasion and business case analysis
• Champion digital tools and platforms: as global business needs and processes evolve, analyze complex challenges and partner with stakeholders and technical experts to make recommendations for integrations and improvements to DAM/PIM/PM tools to drive global adoption of “Single Source of Truth”
• Actively participates in cross-functional and key account meetings to understand and anticipate content and process needs
• Coordinates with members of Strategic Accounts marketing team to ensure omnichannel approach to seasonal launch content

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success:

• Highly proactive project manager experienced in creating, optimizing and communicating process, leading the cross-functional charge in on-time delivery of initiatives and navigating teams through change
• Power user of digital tools: experience in using Project Management solutions to drive efforts, as well as working knowledge of Product Information Management (PIM) and Digital Asset Management (DAM) or other Content Management platforms; Wrike, Salsify and/or Brandfolder experience a plus
• Expert written and verbal communicator with deeply rooted curiosity; eagerly seeks information to form holistic POV of a challenge, and cultivates influence with cross-functional teams to overcome roadblocks in the way of achieving goals
• Driven to act with a high sense of urgency and ability to prioritize by impact and importance; thrives under pressure to deliver within deadlines
• Demonstrated critical thinking and analytical skills are required; ability to apply experience and systems knowledge to troubleshoot and analyze new challenges where there is no defined solution is critical
• High internal initiative, comfortable working proactively and independently to anticipate needs, deadlines and build workback schedules to deliver on org objectives
• High attention to detail and compelled to create structured organization of systems, projects, files and other work product.

Education / Position Requirements:

• Years of Related Professional Experience: 5-7 years
• Bachelor’s degree in marketing or related field OR equivalent work experience; your demonstrated ability to succeed in this role is more important than your academic record

Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies has continued its long legacy of designing quality workwear and work inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Dickies®, a VF Company

Senior Art Director (Global)

As Dickies Senior Art Director, you will help develop and apply the global marketing strategy in all content production. You will formulate concepts, execute and design against them for ad campaigns in print, film, OOH, and social/digital. To deliver high quality performance, intimate working knowledge of the brand and market(s) is expected. You will bring fluency and expertise in graphic design skill sets such as creating visual concepts and storytelling, using computer software or by hand, to communicate ideas that inspire, inform, and engage with our consumers. You will have oversight to the creative process of developing aesthetics for categories and branding for events. Fresh thinking is highly expected, and we will support you to do the best work of your career. On a regular basis, you will work with your counterparts in Marketing and Product, translating the approved concepts to reality, both physical and digital. It is essential that you bring your expertise to select photographers and creative partners for projects.

Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies has continued its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.

*As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodations or other exemptions as allowed by state and local law. Further information is provided during the recruitment process.

How You Will Make a Difference

What you will do:

• Partner with Sr. Creative Director to establish campaign creative strategies, direction & content development while bringing our Creative Vision to life.
• Inform/drive creative alignment on best practices in campaign creative, product marketing and seasonal marketing storytelling.
• Oversees studio to iterate approved concepts.
• You will own multiple projects and develop an ongoing, multi-season campaign, including:
• Directing commercial film shoots and managing film production
• Leading digital production with internal team and external partners
• Leading photo shoots, both location and tabletop, including prep, styling, and editing
• Drive high-output (best in class) clear creative direction with internal and external partners in a consistent brand voice and tone.
• Drive best in class seasonal brand campaigns, celebrating the innovative DNA of our brand, its rich workwear heritage and authentic connection with our makers
• Convey complex information and persuade several diverse stakeholders / audiences often across multiple channels.
• Facilitate cross functional alignment on key campaign launch moments and seasonal business priorities in market as appropriate.
• Be a true creative expert, focused on holistic, product-driven narratives thathighlight our innovation and everything great that enables makers to do the things we love, while elevating seasonal product collections
• Partner with marketing counterparts, reviewing and developing creative briefs to assure alignment and drive production strategy.
• Drive ongoing creative partnership with Brand Marketing to maximize long-term potential of seasonal content and story flow(s).
• Drive cross functional efficiencies and effective brand marketing engagement to optimize internal / external resourcing.

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years professional experience including proven track record of design, photography, and videography production experience in an agency setting or design department is required.

Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Exceptional working knowledge of Adobe Creative Suite
• Demonstrated success as a conceptual thinker that understands complex issues and how to drive new concepts and creative solutions.
• Demonstrated success in brand marketing experiences leading fully integrated brand campaigns and establishing best in class consumer experiences, product launches,
• collaboration and break through consumer activations.
• Deep consumer culture experience.
• Demonstrated ability to work with and inspire a broad range of individuals (both in-person and remotely) to work towards a common goal.
• Established concept visualization experience preferred.
• Digital experience preferred.

What we will teach you:

• Internal systems at Dickies and across VF.
• Cross-functional partnerships
• Global Acumen

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Dickies®, a VF Company