Digital Content Manager (Dickies Global)
As Digital Content Manager, you will be a critical driver of seasonal Go-To-Market readiness, proactively advocating for, planning & ensuring on-time delivery of digital content supporting globally aligned brand and product initiatives.
A critical component of this role includes leading the initial stand-up and ongoing planning, communication, seasonal delivery and process optimization of our NORA photography studio. You will also work cross-functionally across multiple regions to integrate process, identify and leverage shared resource opportunities and create a global Single Source of Truth for digital content to positively impact the brand’s coordinated launch readiness and ecommerce performance in owned and wholesale channels. A process, systems, organization and project management evangelist at heart, you will be a champion for global adoption of DAM/PIM tools, improved process and proactive Project Management communication that enables our ability to think and act as One Dickies globally.
How You Will Make a Difference:
- Own planning, operational efficiency, proactive status communication and collaborative partnership between external photography studio and internal global team members to project manage and drive on-time seasonal Go-To-Market readiness
- Serve as centralized hub of organization and communications of digital content readiness for owned and wholesale ecommerce, coordinating with internal/external teams to plan, organize and upload, disburse and audit digital brand and product content in PIM/DAM
- Manage data integrity in DAM/PIM, ensuring imagery, copy and other digital content is received, approved, organized, tagged and delivered on time to global stakeholders
- Interpret and explain digital content goals, roadblocks and process to problem-solve and gain alignment among cross-functional partners – who may not be familiar with the subject matter – through influence, persuasion and business case analysis
- Champion digital tools and platforms: as global business needs and processes evolve, analyze complex challenges and partner with stakeholders and technical experts to make recommendations for integrations and improvements to DAM/PIM/PM tools to drive global adoption of “Single Source of Truth”
- Actively participates in cross-functional and key account meetings to understand and anticipate content and process needs
- Coordinates with members of Strategic Accounts marketing team to ensure omnichannel approach to seasonal launch content
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success:
- Highly proactive project manager experienced in creating, optimizing and communicating process, leading the cross-functional charge in on-time delivery of initiatives and navigating teams through change
- Power user of digital tools: experience in using Project Management solutions to drive efforts, as well as working knowledge of Product Information Management (PIM) and Digital Asset Management (DAM) or other Content Management platforms; Wrike, Salsify and/or Brandfolder experience a plus
- Expert written and verbal communicator with deeply rooted curiosity; eagerly seeks information to form holistic POV of a challenge, and cultivates influence with cross-functional teams to overcome roadblocks in the way of achieving goals
- Driven to act with a high sense of urgency and ability to prioritize by impact and importance; thrives under pressure to deliver within deadlines
- Demonstrated critical thinking and analytical skills are required; ability to apply experience and systems knowledge to troubleshoot and analyze new challenges where there is no defined solution is critical
- High internal initiative, comfortable working proactively and independently to anticipate needs, deadlines and build workback schedules to deliver on org objectives
- High attention to detail and compelled to create structured organization of systems, projects, files and other work product.
Education / Position Requirements:
- Years of Related Professional Experience: 5-7 years
- Bachelor’s degree in marketing or related field OR equivalent work experience; your demonstrated ability to succeed in this role is more important than your academic record
Join the Dickies Family
Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies has continued its long legacy of designing quality workwear and work inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.
In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Dickies®, a VF Company
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