Senior Art Director (Global)
As Dickies Senior Art Director, you will help develop and apply the global marketing strategy in all content production. You will formulate concepts, execute and design against them for ad campaigns in print, film, OOH, and social/digital. To deliver high quality performance, intimate working knowledge of the brand and market(s) is expected. You will bring fluency and expertise in graphic design skill sets such as creating visual concepts and storytelling, using computer software or by hand, to communicate ideas that inspire, inform, and engage with our consumers. You will have oversight to the creative process of developing aesthetics for categories and branding for events. Fresh thinking is highly expected, and we will support you to do the best work of your career. On a regular basis, you will work with your counterparts in Marketing and Product, translating the approved concepts to reality, both physical and digital. It is essential that you bring your expertise to select photographers and creative partners for projects.
Join the Dickies Family
Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies has continued its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.
In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as VansĀ®, The North FaceĀ® and TimberlandĀ®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumersā lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.
*As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodations or other exemptions as allowed by state and local law. Further information is provided during the recruitment process.
How You Will Make a Difference
What you will do:
- Partner with Sr. Creative Director to establish campaign creative strategies, direction & content development while bringing our Creative Vision to life.
- Inform/drive creative alignment on best practices in campaign creative, product marketing and seasonal marketing storytelling.
- Oversees studio to iterate approved concepts.
- You will own multiple projects and develop an ongoing, multi-season campaign, including:
- Directing commercial film shoots and managing film production
- Leading digital production with internal team and external partners
- Leading photo shoots, both location and tabletop, including prep, styling, and editing
- Drive high-output (best in class) clear creative direction with internal and external partners in a consistent brand voice and tone.
- Drive best in class seasonal brand campaigns, celebrating the innovative DNA of our brand, its rich workwear heritage and authentic connection with our makers
- Convey complex information and persuade several diverse stakeholders / audiences often across multiple channels.
- Facilitate cross functional alignment on key campaign launch moments and seasonal business priorities in market as appropriate.
- Be a true creative expert, focused on holistic, product-driven narratives thathighlight our innovation and everything great that enables makers to do the things we love, while elevating seasonal product collections
- Partner with marketing counterparts, reviewing and developing creative briefs to assure alignment and drive production strategy.
- Drive ongoing creative partnership with Brand Marketing to maximize long-term potential of seasonal content and story flow(s).
- Drive cross functional efficiencies and effective brand marketing engagement to optimize internal / external resourcing.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5+ years professional experience including proven track record of design, photography, and videography production experience in an agency setting or design department is required.
Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:
- Exceptional working knowledge of Adobe Creative Suite
- Demonstrated success as a conceptual thinker that understands complex issues and how to drive new concepts and creative solutions.
- Demonstrated success in brand marketing experiences leading fully integrated brand campaigns and establishing best in class consumer experiences, product launches,
- collaboration and break through consumer activations.
- Deep consumer culture experience.
- Demonstrated ability to work with and inspire a broad range of individuals (both in-person and remotely) to work towards a common goal.
- Established concept visualization experience preferred.
- Digital experience preferred.
What we will teach you:
- Internal systems at Dickies and across VF.
- Cross-functional partnerships
- Global Acumen
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
Whatās in it For You
Weāre in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. Thatās why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, weāre the total package. Go to MyVFBenefits.com and click on āLooking to Join VF?ā to learn more.
Our Parent Company, VF Corporation
VF is one of the worldās largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Itās the reason we come to work every day. Itās a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
DickiesĀ®, a VF Company
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