Senior Art Director (Global)
As Dickies Senior Art Director, you will help develop and apply the global marketing strategy in all content production. You will formulate concepts, execute and design against them for ad campaigns in print, film, OOH, and social/digital. To deliver high quality performance, intimate working knowledge of the brand and market(s) is expected. You will bring fluency and expertise in graphic design skill sets such as creating visual concepts and storytelling, using computer software or by hand, to communicate ideas that inspire, inform, and engage with our consumers. You will have oversight to the creative process of developing aesthetics for categories and branding for events. Fresh thinking is highly expected, and we will support you to do the best work of your career. On a regular basis, you will work with your counterparts in Marketing and Product, translating the approved concepts to reality, both physical and digital. It is essential that you bring your expertise to select photographers and creative partners for projects.
Join the Dickies Family
Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies has continued its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.
In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.
*As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodations or other exemptions as allowed by state and local law. Further information is provided during the recruitment process.
How You Will Make a Difference
What you will do:
- Partner with Sr. Creative Director to establish campaign creative strategies, direction & content development while bringing our Creative Vision to life.
- Inform/drive creative alignment on best practices in campaign creative, product marketing and seasonal marketing storytelling.
- Oversees studio to iterate approved concepts.
- You will own multiple projects and develop an ongoing, multi-season campaign, including:
- Directing commercial film shoots and managing film production
- Leading digital production with internal team and external partners
- Leading photo shoots, both location and tabletop, including prep, styling, and editing
- Drive high-output (best in class) clear creative direction with internal and external partners in a consistent brand voice and tone.
- Drive best in class seasonal brand campaigns, celebrating the innovative DNA of our brand, its rich workwear heritage and authentic connection with our makers
- Convey complex information and persuade several diverse stakeholders / audiences often across multiple channels.
- Facilitate cross functional alignment on key campaign launch moments and seasonal business priorities in market as appropriate.
- Be a true creative expert, focused on holistic, product-driven narratives thathighlight our innovation and everything great that enables makers to do the things we love, while elevating seasonal product collections
- Partner with marketing counterparts, reviewing and developing creative briefs to assure alignment and drive production strategy.
- Drive ongoing creative partnership with Brand Marketing to maximize long-term potential of seasonal content and story flow(s).
- Drive cross functional efficiencies and effective brand marketing engagement to optimize internal / external resourcing.
Free To Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 5+ years professional experience including proven track record of design, photography, and videography production experience in an agency setting or design department is required.
Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:
- Exceptional working knowledge of Adobe Creative Suite
- Demonstrated success as a conceptual thinker that understands complex issues and how to drive new concepts and creative solutions.
- Demonstrated success in brand marketing experiences leading fully integrated brand campaigns and establishing best in class consumer experiences, product launches,
- collaboration and break through consumer activations.
- Deep consumer culture experience.
- Demonstrated ability to work with and inspire a broad range of individuals (both in-person and remotely) to work towards a common goal.
- Established concept visualization experience preferred.
- Digital experience preferred.
What we will teach you:
- Internal systems at Dickies and across VF.
- Cross-functional partnerships
- Global Acumen
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Dickies®, a VF Company
Related jobs:
Casting Call for Caucasian Models – Major Beauty Brand
We are seeking Caucasian models aged 50–70 to feature in a project for a major beauty brand. This is a fantastic opportunity to showcase natural beauty and confidence while collaborating with an industry-leading team.
Job Responsibilities
- Represent a major beauty brand in a professional photo shoot.
- Showcase natural, barefaced beauty in front of the camera.
- Participate in a mandatory live casting session.
Requirements
- Caucasian female, aged 50–70
- Must be local to NYC
- Submit a barefaced photo (no makeup) and any additional photo links or IG profile for consideration
Compensation
- Paid opportunity
Casting Call for Muscular Male – Energy Heist
We are seeking a muscular male actor to join the production of Energy Heist. This role is perfect for a confident and physically strong individual ready to bring intensity to the screen.
Job Responsibilities
- Perform in a dynamic and action-packed production environment.
- Collaborate with the production team to deliver a powerful and compelling performance.
Requirements
- Male, Hispanic
- Age: 35–40
- Minimum height: 5’10”
- Strong, muscular build
Compensation
- $200 per day
Casting Call for Female Models – IG Content for Major Artist
We are seeking two female models to create Instagram content for a major artist. This is a fantastic opportunity to showcase your talent and work with a high-profile team in Atlanta.
Job Responsibilities
- Participate in creating visually engaging Instagram content.
- Work collaboratively with the production team to capture dynamic and professional images or videos.
Requirements
- Female models, confident and photogenic
- Must be punctual and professional
- Available for one of the scheduled time slots
Compensation
- Paid opportunity
Casting Call for Female Models – Music Video
We are seeking five female models to feature in an exciting music video production in Atlanta. This opportunity is perfect for confident, stylish individuals ready to shine on camera.
Job Responsibilities
- Perform in a music video, showcasing confidence and energy.
- Wear designated wardrobe, including lingerie and club dresses.
- Collaborate with the production team for a visually dynamic shoot.
Requirements
- Female models, all ethnicities
- Comfortable with music video-style wardrobe
- Ability to follow direction and bring personality to the screen
Compensation
- $120 for 2–3 hours
Casting Call for Real People – Financial Docu-Series
We are seeking real individuals interested in learning skills to improve their financial futures for a paid docu-series with a major financial brand. This is a great opportunity to share your story and gain valuable financial insights.
Job Responsibilities
- Participate in a docu-series focused on personal financial growth.
- Share your experiences and journey in an authentic and engaging manner.
- Work with a production team to document your story.
Requirements
- College students or recent graduates
- Small business owners, solopreneurs, or side hustlers
- Individuals contributing to their households
- Must be located in or willing to work in Los Angeles, Atlanta, or New York City
Compensation
- Paid opportunity
Casting Call for Male Teens – Amazon Streaming Series
We are seeking male teens aged 13–17 to play mall shoppers and moviegoers in an Amazon streaming series. This is a non-union background role, and applicants must be local to the Nashville area.
Job Responsibilities
- Portray a mall shopper or moviegoer in a professional production.
- Follow direction from the production team to ensure authentic performances.
Requirements
- Male, aged 13–17
- Must be local to the Nashville area
- Able to commit to 12+ hours on set if needed
- Reliable and able to follow production schedules and directions
Compensation
- $100 for 8 hours, $12.50 per additional hour, with time and a half after 8 hours
Casting Call for Female Models – Music Video
We are seeking female models to feature in a music video for an artist. This opportunity requires talent who are comfortable dancing on camera and embody confidence and style.
Job Responsibilities
- Perform as a model and dancer in a professional music video production.
- Collaborate with the production team to deliver engaging on-camera performances.
Requirements
- Female, aged 21–29
- Height: 5’9″ and under
- Comfortable with dancing on camera
- Submit professional headshots or digitals for consideration
Compensation
- Paid opportunity
Casting Call for Real Trained Masseuse – HBO Series
We are seeking a real trained and certified male masseuse, aged 30s–40s, to appear in a major Emmy-winning HBO series. This role is open to all ethnicities and offers a unique opportunity to showcase your professional skills on screen.
Job Responsibilities
- Portray a professional masseuse with authenticity.
- Perform on set in alignment with production requirements.
Requirements
- Male, aged 30s–40s
- Certified and trained masseuse
- SAG member preferred
Compensation
- $216/8 hours + $10
Casting Call for Body Double – Female Tennis Player
We are seeking a body double for a female tennis player for ongoing work. This opportunity is ideal for an experienced athlete or someone comfortable portraying tennis movements with accuracy.
Job Responsibilities
- Serve as a body double for a tennis player in professional productions.
- Perform tennis-related movements and activities on set with precision.
Requirements
- Female, African American
- Height: 5’9″
- Must have tennis-playing experience or the ability to perform tennis-specific movements
- Submit photos and detailed stats for consideration
Compensation
- Rate determined per project
Casting Call for Tall Male Actors – Comedy Video
We are seeking tall male actors to portray a bodyguard in a comedic production. This role requires actors who are 6 feet tall or more, with no requirement for a muscular build, just height.
Job Responsibilities
- Portray a bodyguard in a comedic setting with confidence and a sense of humor.
- Collaborate with the production team to deliver a memorable performance.
Requirements
- Male, 18–60 years old
- All ethnicities welcome
- Minimum height of 6 feet
- Comfortable with comedic acting and following direction
- Submit photos and contact details for consideration
Compensation
- $150 flat rate
Casting Call for Lucas Role – True Crime TV Production
We are seeking a white male actor aged 20s–30s to portray Lucas in an intense true crime television production. This role requires a compelling on-screen presence and comfort with scripted, dramatic scenes.
Job Responsibilities
- Portray Lucas authentically in a true crime narrative.
- Perform intense scripted scenes involving high-stakes scenarios.
Requirements
- White male, aged 20s–30s
- Comfortable with scripted violence and murder themes
- Strong on-screen presence and ability to handle dramatic material
- Submit a full-length photo along with the required details for consideration
Compensation
- $75 per day (flat rate, no travel or lodging provided)
Casting Call for Sherry Role – True Crime TV Production
We are seeking a white female actor aged 50s to portray Sherry in a compelling true crime television production. This role involves delivering an authentic performance in intense scripted scenes.
Job Responsibilities
- Portray Sherry in a dramatic true crime narrative with authenticity.
- Perform scripted scenes involving high-stakes scenarios with emotional depth.
Requirements
- White female, aged 50s
- Comfortable with scripted violence and murder themes
- Strong on-screen presence and ability to convey complex emotions
- Submit a full-length photo along with the required details for consideration
Compensation
- $75 per day (flat rate, no travel or lodging provided)